1, the first level of entrepreneurship, the transformation from ideal to reality-the choice of entrepreneurial projects
Generally, young people are in two States in the early stage of starting a business, which are also two common misunderstandings. One is the ideal state of over-optimism, and the other is the state of ignorance and confusion. In view of these two States, entrepreneurial experts gave their own suggestions.
Experts say that some young entrepreneurs are particularly confident and even extremely optimistic about their so-called "entrepreneurial projects" because of their high enthusiasm and motivation. I often imagine the prospect and future of starting a business very well, so I have no patience to calmly analyze the feasibility of the project. It is easy to get on the horse in a hurry, and there is a great possibility of losing.
In their view, such people generally only focus on attracting investment and quickly establishing projects. In fact, this hasty practice is very unscientific and risky. The disadvantage is that it is too radical, which greatly increases the chances of being deceived.
Combined with the analysis of entrepreneurial practice, as college students, they have ideals and ambitions, but they lack specific market development experience and related knowledge except on paper. What they lacked most at the beginning of their business was experience. Therefore, experts believe that young people and college students can find jobs through part-time jobs, but not too demanding. They can learn entrepreneurial knowledge at work, experience experience and accumulate original funds, and then develop step by step with technology, experience and funds.
2. The second stage of starting a business is the first step-the opportunity to start a business.
Usually, the selection of entrepreneurial projects is a long and time-consuming process, but paradoxically, the opportunity to start a business is likely to be fleeting. How to grasp the key of "one foot at the door" is also crucial.
Experts pointed out that for most entrepreneurs, the discovery of new projects is no longer a problem. For example, our Youth Entrepreneurship Week showed many projects, and the key issue is how to judge the value of the projects.
First of all, feeling alone is very unreliable. There are basically two ways to judge business opportunities, one is the project and the other is the entrepreneur. The project has two aspects, one is the project itself, and the other is the project side. Entrepreneurs are the leaders and teams of entrepreneurs. Judging from the project itself, the most important thing is to judge from the market point of view, which needs to pay attention to six aspects:
First, consider the market positioning of the project. Generally speaking, for inexperienced entrepreneurs, they like brand-new projects that have never been listed. In fact, this is not a good method. The best market is to survive the embryonic stage, which is more stable. Mature projects are not good projects, which means "getting married" in mature projects. Without risk bargaining, there is no risk "premium".
The second is the comparison of products on the market. If the entrepreneurial project has a very obvious advantage in price and the product quality is not very bad, it means that there is a great chance of success.
Third, it is special needs. When a product is a new product that has never been seen in the market, it depends on whether it meets the special needs of some people in the market. This is the so-called niche product market. Niche product market is a gold mine for entrepreneurs. If entrepreneurs can find this market, the success rate will be high. The characteristic of niche product market is that it is difficult to develop, but once it is opened, it is very objective. The market is small, the market competition is small, and the durability is good, so there is no need to worry about the competition from the strong.
Fourth, the controllability of the project. This is an important aspect of judging the project. For example, controllability includes two aspects, one is hard resources and the other is soft resources. Hard resources are the raw materials needed for production. If it is a project that entrepreneurs can control, it is a very good project. The other is soft resources. Many markets are artificially controlled. If we can do this market well, we will achieve great success.
Fifth, the market structure. Including current and potential market size, number of operators, sales scale, degree of competition, number of buyers, preference of buyers, sensitivity of buyers to price changes, and cost factors of products and distribution channels.
Sixth, we should pay attention to the growth of the project. Generally speaking, the most important feature of business opportunities in the market is that the market has been developed, but the existing suppliers can't meet the market. At this time, entrepreneurs are most sure of success.
Xia Daozhu, who just started a business, showed opportunities for entrepreneurs with his own success stories. As a college student who graduated for three years, how did he find the opportunity and seize it? It can be said that his resignation at that time was beyond many people's expectations, and even more incredible for many people was that he started the fast food industry.
Actually, the reason is not complicated. Because he works in Beijing Economic Development Zone, he has a very detailed understanding of the fast food demand in the development zone and found that there are huge business opportunities here. It can be said that he found business opportunities by working for others every day, and also completed market analysis and research with his work. As a result, the entrepreneurial project was selected and the opportunity was seized.
3. Get rid of the shackles of the third stage of entrepreneurship-solve the gap in the venture capital chain.
"A clever woman can't cook without rice", but entrepreneurs encounter insufficient start-up funds, which leads to missed opportunities or good entrepreneurial projects being stillborn. Blindly attracting foreign investment and expanding capital investment will also increase the risk of starting a business. Therefore, entrepreneurial experts also explicitly oppose the practice of large-scale, high-investment, high-return entrepreneurial projects.
What do young people need to start a business?
1, entrepreneurship should have enough resources.
Many people are very short of resources when they start their first business. The lack of resources reduces the probability of success in starting a business, but it is impossible to have completely sufficient resources. Generally speaking, two conditions need to be met in terms of resources: one is to have the least resources to enter an industry, and the other is to have different resources. If none of the conditions are met, there is little possibility of success in starting a business.
Entrepreneurial resource conditions mainly include several aspects:
Commercial resources: what is the mode of making money;
Customer resources: who will buy;
Technical resources: how to win the trust of customers?
Managing resources: how to operate;
Financial resources: whether there are enough start-up funds;
Industry experience resources: the accumulation of information and common sense in this industry;
Industry access conditions: some industries are protected and restricted by some policies and need to enter the qualification conditions;
Human resource conditions: whether there are suitable professionals.
Entrepreneurs with the above resources do not need to have 100%, but they must have at least some important conditions, and other conditions can be obtained through marketization. If entrepreneurs have enough financial resources, the shortage of other resources can also be made up; If there are enough customer resources, the lack of other resources is easy to change.
The conditions for starting a business are: sufficient funds? Industry experience? Customer resources? Technological innovation? Business operation ability? Are there any obvious advantages compared with the upcoming competitors?
2. Think carefully before starting a business.
Before starting a business, you should think carefully, evaluate repeatedly, and consider maturity before acting. Besides adequate resources, psychological preparation is the most important. The following aspects are worth considering.
1. Why should I start a business? Are you determined enough to take risks? Are you willing to give up your past interests?
Second, do I have the abilities and qualities that entrepreneurs should have, can I withstand setbacks, have comprehensive qualities, or have special technical expertise?
3. What are the core resource advantages of my entrepreneurial success? What I have is: sufficient capital? Industry experience? Customer resources? Technological innovation? Business operation ability? Are there any obvious advantages compared with the upcoming competitors?
Fourth, do you have enough patience and endurance to get through the start-up period? Estimate how long it will take you to get through the start-up bottleneck stage and how long you have to prepare.
Fifth, what is the biggest risk of starting a business, what is the worst result, and can I bear it? Don't just think of the optimistic side, you must be fully prepared for the risks, otherwise, your confidence will be shaken when the actual situation is different from your imagination.
Answer the above questions clearly before deciding whether to start a business. Many entrepreneurs fail because they have not made enough psychological preparation before starting a business. They rushed to start a business and finally failed in a big mess. If they are not prepared enough and the conditions are not available, it is not too late to start a business again.
3. Start a business first, then start a business.
Enter the industry to work for others, and accumulate experience and resources through work experience. Then the "tuition fee" will naturally be paid by other bosses.
Many people start businesses under the pressure of survival, hoping to earn more money and live a better life. So at the beginning of starting a business, there was no career, and the choice of starting a business was blind. Starting a business for the sake of starting a business, before starting a business, what industry to enter and what profit model to adopt are all at a loss. Many entrepreneurs register their companies with their business scope in mind.
Before starting a business, entrepreneurs must have a clear entrepreneurial direction before deciding to start a business. If you choose an industry, you must accumulate some experience in this industry and collect relevant information before starting a business. If possible, you can first consider entering this industry to work for others and accumulate experience and resources through work experience. Then the "tuition" will naturally be paid by other bosses, so you don't have to pay the tuition in your own entrepreneurial time. You have industry knowledge, customer resource channels and profit model. If you start a business again, success is just around the corner.
4. Business ability is the most important.
The ability to make money is the most important thing. As long as you have excellent management skills, you will naturally find investors. Many investors are looking for good project investment every day.
Many young people put too much emphasis on the influence of financial factors when starting a business. Actually, it is not. Although capital is very important in entrepreneurial conditions, the most important thing is the entrepreneur's personal business ability, especially business ability. If capital is the fundamental factor, well, I will give you an investment of100000. What do you run and what can you guarantee to make money? I think, I'm afraid many people can't guarantee and don't know what to invest, so financial factors are not unique.
The ability to make money is the most important thing. As long as you have excellent management skills, you will naturally find investors. Many investors are looking for good project investment every day.
In the early days of starting a business, the ability of entrepreneurs is very important, and every detail must be done by yourself. Starting a business is not an easy task. Among the personal abilities of entrepreneurs, business ability, customer development ability and comprehensive contingency ability are very important. In fact, entrepreneurs are often business managers, and it is easy to get orders. Many successful entrepreneurs come from the business world. With customers and orders, natural things become easy.
The author's personal entrepreneurial success is also based on his professional accumulation in the past ten years. When the business ability is cultivated, success will naturally come.
For aspiring entrepreneurs, it is very important to constantly build their own business capabilities. It's a good idea to start by learning to do business. When you have the ability, there are naturally many opportunities to start a business, especially in today's era of making money by ability, business ability is the most important.
5. It's easier to start a business internally.
Among entrepreneurs, there are several successful types, those who start their own businesses from scratch, those who cooperate with others in technology, and those who start their own businesses within enterprises. The third way of starting a business is the easiest to succeed.
A better choice for an entrepreneur is to enter a successful company in a planned and strategic way, gain the trust of the boss first, and then look for suitable opportunities. It is suggested that the boss invest in new projects from the perspective of company development, so that there will be opportunities for entrepreneurship. As the initiator of the project, he will naturally be entrusted with an important task by the boss. Many enterprises will need to develop new projects. If they venture to find someone to invest, there won't be many opportunities for cooperation. The key is the question of trust. Why should people who meet by chance trust them? Domestic enterprises are weak in management and control, and enterprises value loyalty over ability.
Starting a business from within an enterprise has many advantages: strong capital strength support, management guidance, enjoyment of comprehensive resources, utilization of business resources, and help of brand image. If the business of a startup company is continuous or related to the parent company, it is easier to succeed.
Youth entrepreneurship project
1, youth hostel
This is a small hotel that provides accommodation for wandering "world youth" There are thousands of such cheap houses abroad. Many owners of youth hostels hope to help aspiring young people, because they always think, "Maybe the people who come to stay in hotels today will be world-class people in the future."
2, grocery store door-to-door service
Since 1980s, home delivery service of food has appeared abroad, because more and more foreigners think that going to the grocery store is a "waste of time", and baby products and daily groceries are gradually delivered to the door in a fashionable way.
3. Barbecue stand
In recent years, barbecue food has become a fashionable snack with unique flavor in China. Leisure snacks, also known as street snacks, account for one-third of the entire catering industry. Especially in spring, summer and autumn, barbecue business is very popular in large, medium and small cities, towns and villages. Because of its convenient eating, low price and special charcoal taste, it is deeply loved by people.
The cost of opening a barbecue stall is relatively low. You can open a small barbecue shop for about 3,000 yuan (excluding store rent and decoration expenses). At present, it is not uncommon for some popular barbecue shops to sell two or three whole sheep a day, that is, excluding labor, housing and other expenses, the income is also very considerable.
4. Landscape Design Studio
"Better City, Better Life" is not only the theme of the 20 10 Shanghai World Expo, but also the development trend of the city: paying attention to the living environment and emphasizing the harmony between man and nature. The urbanization process in China is getting faster and faster, and landscape design has become an important part of urban construction. Especially in recent years, the continuous warming of real estate has greatly increased the demand for landscape designers.
5, Chinese medicine sales
Owning independent intellectual property rights is the biggest advantage of traditional Chinese medicine in China (which other pharmaceutical sub-sectors do not have). Joining WTO provides a good opportunity for China's traditional Chinese medicine industry to go abroad and expand its international market share. However, the extent to which we can benefit from China's accession to the WTO depends on the development of Chinese medicine industry in the next few years. It is worth noting that the state has listed Chinese medicine as one of the key development areas in the Tenth Five-Year Plan. It is planned to cultivate about 20 kinds of modern Chinese patent medicines with perfect quality standards, clear efficacy mechanism, safety, high efficiency, stability and controllability and meeting international quality standards during the Tenth Five-Year Plan period, and strive for 2-3 kinds of Chinese patent medicines to formally enter the international pharmaceutical market. Policy support will obviously promote the modernization of traditional Chinese medicine in China. In addition, Chinese patent medicines are gradually recognized by the international community, and the United States and Europe, which were originally the most restrictive, are gradually relaxing their control over Chinese medicine.
6. Healthy baking
It should be easy for many people to open a bakery with a small investment. You can make money at home? However, coupled with traditional baking methods and traditional ingredients, from the current market point of view, business has become somewhat deserted.
Customers generally have a psychology of innovation and change, hoping to get more nutrition in bread as breakfast. Therefore, they might as well open a health bakery, rent a 20-square-meter storefront for simple decoration, integrate production and sales, and buy some necessary equipment and raw materials. If you don't know how to bake bread, please hire a professional master.
7. Aromatherapy shop
Sesame oil, vanilla, incense sticks, sachets, incense ornaments and fragrant flowers are small and exquisite, which can decorate the room and adjust the mood, so they are very popular among white-collar workers. The rise of leisure activities such as spa and yoga has promoted the sales of aromatherapy products. Therefore, although incense has not entered the Shanghai market for a long time, it has become a fashion consumption and has a good market prospect.
Aromatherapy shops rely on commodities to win, and the appearance, fragrance, packaging and quality of aromatherapy supplies often determine the success or failure of their operation. Therefore, operators should pay more attention to the organization of supply, and suggest contacting with many suppliers to launch trendy and unique products, such as special aromatherapy lamps for SPA, slimming aromatherapy essential oils, aromatherapy bath salts and so on. In order to attract customers, we should keep up with the trend in the choice of fragrance, such as lavender fragrance, green tea fragrance and rosemary fragrance.
8. Textile self-help workshop
Nowadays, women's leisure and entertainment methods are more and more diversified. Experiencing nostalgia in a warm and quiet atmosphere has become a new fashion for many women. Opening a textile self-help workshop, also called "Spinning Bar", can be said to cater to the consumption appetite of these female groups. Therefore, whoever can seize business opportunities will certainly make a lot of money.
9. Color consultant
This is a group of mysterious people in the city. They go in and out of high-end office buildings, dress appropriately, talk appropriately and have extraordinary temperament. They are not very busy, but they have a lot of income. They are not extremely clever, but they are recognized by a large group of high-level circles-because they can find charm and create miracles! With little investment, you can have your own color studio.
10, lottery station
Today, the business of any lottery station is relatively good, because everyone is eager to get rich, but it is not easy to get rich, so buying lottery tickets has become a way for many people to dream of getting rich. However, with the development of science and technology, there are likely to be lottery tickets online, so the opening of lottery stations will have certain limitations.
1 1, jigsaw puzzle shop
In view of the fact that many people are pursuing a personalized and interesting leisure way, we can open a jigsaw shop, which can not only make consumers have fun, but also decorate their homes and give gifts to relatives and friends. Rent a 10 square meter berth in a shopping center of a large shopping mall, plus decoration, personnel salary, item cost, etc. It needs an initial investment of about 50,000 yuan. It is worth noting that when purchasing goods, we should pay attention to the control of quantity, choose more varieties, and the number of each variety should be less, so as to broaden the consumption level and meet the requirements of customers at different levels.
12, q solar potted plants
This product belongs to a short and fast project, and the product life cycle has about 23 newspaper reading times. This product is a novel and peculiar product, and there is no similar product on the market at present. The biggest selling point is that the shape of potted plants is lovely, and the leaves of potted plants can jump when they meet the sun, which makes people feel the vitality of potted plants. This product can not only be a good ornamental potted plant, but also become a fashionable gift. This product is currently sold in the surrounding areas of Guangzhou and is very popular among young people. It has a vast space in a short time.
13 Vacuum Eraser
The products are suitable for all kinds of schools, troops, enterprises and institutions, and can wipe various smooth surfaces such as metal blackboards, glass blackboards, cement blackboards and wooden blackboards. At present, the product has been listed in Beijing, Sichuan, Hebei, Hubei and other places. Take a distribution point in Hebei as an example, it can sell 2000-5000 pieces per month.
The old coarse cotton thread cloth made by folk handicrafts was processed through more than a dozen processes and was once a tribute of the Qing court.
14, early development industry
Tips for early style design: 1) Staple food: bread, steamed bread, steamed buns or other cakes; 2) Non-staple food: pickles or other special side dishes; 3) Beverage: morning tea, coffee, milk, gruel or other liquid food; 4) Design and manufacture a special lunch box for breakfast, and put the staple food, non-staple food and beverage in a box, which is convenient for express delivery and sale; 5) Early design should be based on different tastes and healthy diets in different regions, and the price should not be too expensive for the general public. If the business volume is large, the courier fee is free. If breakfast and a box of 3 yuan can be delivered to 10 units or about 1500 people every day, the monthly income will be 4,500 yuan, and if half of the cost is removed, there will be more than 2,200 yuan left.
15, opening a cake shop
Fresh food is the favorite of modern people and has become a fashion life trend. Opening a cookie shop, with less investment, simple operation and small area, is very suitable for young entrepreneurs. As long as your cakes and desserts are fresh, unique in taste and can win the trust of everyone, it is easy to attract consumers from all walks of life.
16, handmade yogurt bar
Yogurt bar is a concept product with the theme of handmade yogurt, and its product line involves yogurt, drinks, desserts and freshly baked creative stores! Handmade quality is the real feature. We adopt the transparent business model of making and selling now, integrate traditional dairy products into modern store culture, and create a fast and nutritious yogurt culture! Now sell, produce quickly, refuse to add, healthy and nutritious! The number of active probiotics in yogurt in the store is as high as 20 billion, which makes customers really feel the freshness of intestinal probiotics! Take the standard store of 30_ as an example, the basic investment is about 50 thousand yuan.
17 solar flashlight
Invest 1000 yuan to operate solar flashlight, which is a substitute for traditional flashlight. At present, the products are mainly exported to Germany, the United States, Japan and other countries, with an average monthly sales volume of 20,000 pieces. The products have been listed in China for less than three months and have just been sold in Shandong, Dalian and other cities. Although the product price is slightly higher than that of ordinary flashlight, it can save the cost of battery from the point of view of use cost. But also is especially suitable for camping, outing and other activities.
18, electronic audio wall chart
Electronic sounding wall charts belong to early education products. At present, most of the wall charts on the market are silent. In the process of teaching Pinyin and English, parents are easily influenced by local dialects, and the level of teachers in schools is also uneven, which makes children easily misled by teaching to varying degrees. 1000 yuan entrepreneurial project, this product solves this problem with standard pronunciation, and is entertaining and more conducive to children's acceptance.
19, Jia Kai Necklace Store
To open a neck decoration shop, you must have a certain understanding of neck decoration and give customers unique suggestions. If the customer's neck is long, it can be decorated with a wide collar, or even several pieces can be twisted together to create a rich aesthetic feeling. People with long necks, good figure and good skin condition can wear two extreme neck ornaments, such as bright colors or cool colors. Nowadays, people generally like neck ornaments with appropriate size, among which the width of 1 cm is the most popular, and the raw materials can be Tibetan silver, pearls, rhinestones, ropes, precious metals, jewelry and so on. Dress up your customers the most beautifully, and your business will be the most prosperous.
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