Claiming to be an old friend of the people of China? He also witnessed the leap and change of China fashion.
From a young tailor to a fashion master
A wool coat sold for 200 thousand yuan
Pierre Cardin showed his talent in fashion design when he was very young. It is said that when he was a child, he liked to design clothes for his neighbor's playmates' dolls.
1936, Pierre Cardin dropped out of school at the age of 14 and began to work as an apprentice in a small clothing store.
Later, at the age of 23, he came to Paris alone and met Mr. Dior, who was then 4 1 year old, and then studied and worked in Dior for several years. He learns quickly. He is not only an outstanding designer, but also an excellent printmaker. It took him a short time to become the backbone of Dior.
By chance, Pierre Cardin designed clothes and masks for the film Beauty and the Beast by Jean Cocqueteaux, a famous French director and screenwriter, which showed his design talent. The embroidery he designed is 1950. Pierre Cardin finally founded a fashion company with his own name as its brand, and soon became a world-famous fashion designer.
With the bold and advanced design concept, 1953, one of his pleated wool coats caused a sensation in the whole fashion world, and then sold 200,000 pieces in the United States. Pierre Cardin has also become the cover of various fashion magazines.
The bubble skirt of 1954 and the spherical skirt of 1958 have once again become the focus of fashion. ? Karting style? It has also gradually formed, such as giant collar, 3D geometric design, shoulders with architectural sense, bold and exaggerated giant jewelry and costumes.
Later, he designed the iconic collarless men's wear for the famous The Beatles. ? Before me, no designer designed clothes for men, only tailors did. Pierre Cardin said in an interview with AFP in 2009.
Pierre Cardin has always shown great interest in space. 1960s, he introduced it? Space age? Series, or a milestone in fashion history? Knitted tights, tight leather pants and bat sleeve pullovers have created a trend.
In 20 19, someone asked him what he thought of the fashion in the next half century. He said: In 2069, we will all wear mine? The universe? Walking on the moon or Mars in a spacesuit. Ladies will wear plexiglass bell caps. ?
Worthy of the name? King of cross-border
He printed his name on everything.
Besides clothing, Pierre Cardin has established many industries, including cosmetics, catering, furniture and so on? Kadan Kingdom? , can be said to be worthy of the name? King of cross-border
Alarm clock, coffee pot, furniture, perfume? Starting from 1960s, Pierre Cardin began to design various commodities. In 1970s, he became a pioneer in brand promotion, and almost all commodities were printed with Pierre Cardin's name.
198 1 year, he once again entered the catering industry and bought Maxim's restaurant, one of the most famous restaurants in Paris at that time, for more than 20 million dollars.
The New York Times used to call him that? Brand visionary? In 2002, an article pointed out that about 800 products named after him were sold in 140 countries, which could bring them $65,438 billion in income every year.
Instead of. Old job? The product with the biggest contrast is the canned pilcardin sardines.
In response, Pierre Cardin, who experienced the world war, once said that he would rather smell sardines than perfume because he was very hungry during the war.
If someone asked me to make toilet paper, I would do it. Why not? ? In 2002, Pierre Cardin said in an interview.
An indissoluble bond with China
Witness the leap and change of China fashion.
Such a fashion master has many indissoluble bonds with China. At the beginning of China's reform and opening up, he visited China many times.
1978, Pierre Cardin first set foot on the land of China. At that time, he was walking in the street wearing a long trench coat, which was completely different from the clothing style of people around China.
I look like a stranger in the crowd, which is very out of place. At that time, people might think I was a hippie? When talking about this experience, Pierre Cardin jokingly said.
But he firmly believed that China would open up and become a huge market. 1979, an unprecedented fashion show in China was successfully held. Pierre Cardin? The brand also entered China shortly thereafter.
20 10, Pierre Cardin sighed when looking back. Today, all this has become a reality? .
As Pierre Cardin said, as one of the earliest foreign brands to enter China,? Pierre Cardin? Enjoying the dividends brought by the reform and opening up, we also successfully won the first share of China. Claiming to be an old friend of the people of China? He also witnessed the leap and change of China fashion.