Content selection: First of all, you need to choose food content, which can be selected according to different scenes and purposes. For example, you can choose different contents such as cooking process, introduction of ingredients and restaurant experience.
Video conception: After determining the content, it is necessary to conceive the video and consider how to make the audience better understand the food content. You can consider shooting angle, lens switching, music coordination and other factors.
Copywriting design: When making videos, it is necessary to integrate food copywriting with pictures, so that the audience can better understand the food content through words and pictures. You can add a short, accurate and vivid text description to the video.
Emotional expression: In addition to displaying the food itself, we can also consider attracting the audience through emotional expression. For example, you can express your love for food and appreciation of cooking.
Video editing: Finally, video editing software is needed to edit, color and dub the video to make it more vivid and interesting and arouse the interest of the audience.
To sum up, if you want to make a short video with food copy, you need to select good content, conceive a good picture, design a good copy, express good feelings and edit the video.
Second, for example:
Content selection
When choosing food content, you can consider the following aspects:
Introduction of ingredients: You can introduce some special or interesting ingredients, such as seafood, seasonal fruits and special pasta.
Cooking process: show the cooking process, such as barbecue, frying and cooking. , can attract the attention of the audience.
Restaurant experience: introduce interesting restaurants, delicious meals and beautiful dining environment.
Food culture: Introduce food culture in different regions and the stories behind food, such as the historical origin of food culture in China and food culture in different countries.
Video concept
After determining the content, we need to conceive the video and consider how to make the audience better understand the food content.
Shooting angle: use multiple lenses with different angles, such as close-up, overlooking, side-shooting, etc. To display the contents of the food.
Shot switching: Different shot switching methods such as fast switching, slow switching and tracking shots are adopted to increase the sense of rhythm and movement of the video.
Music cooperation: Choose the appropriate background music, so that the audience can better understand the emotional expression and picture atmosphere of the short video.
Copy design
Adding short, accurate and vivid text descriptions to the video can make the audience better understand the food content.
Choose a font: choose a font that matches the video picture, for example, use a contrast color scheme to improve the reading rate.
Language expression: express in short and vivid language, such as humorous language form, to increase the interest of the audience.
Time when subtitles appear: The time when subtitles appear needs to cooperate with screen switching, such as displaying the name and characteristics of ingredients when displaying ingredients.
Emotional expression
Expressing emotions in the form of food can make the audience sing.
Love life: show the connection between food and life, for example, show your love for life by showing all the details needed for food.
Experience culture: Experience it by showing the food culture in different regions and the stories behind it.
Publicity brand
For merchants, they can also use short food videos to promote their own brands, such as adding brand logos and store logos to the videos.
Brand clarity: the brand needs to be clearly displayed in the video, such as adding brand Logo and store logo.
Display characteristics: By displaying the characteristics of food, let the audience know the characteristics and style of the brand.
Stimulate interest: attract the audience's attention through short videos, thus stimulating their interest in further understanding and paying attention to the brand.
The above are several aspects that can be considered when making short food videos. Of course, the specific production methods need to be adjusted and optimized according to different situations and purposes.