In fact, many people have tried to exercise at home, just doing their own actions against the video tutorial. What's the difference between these intelligent fitness equipment?
Tonal, a San Francisco fitness equipment startup, launched a home fitness system this year, which mainly consists of a screen that can be hung on the wall and a handle that generates electromagnetic force. There are no common barbells, dumbbells and other fitness equipment.
The biggest difference from the traditional fitness equipment is that when users use the tonality system for strength training, they pull the electromagnetic resistance controlled by the algorithm instead of the physical weight provided by the metal plate and spring. The system can adjust the resistance according to the data of different parts and training.
The big screen is for users to choose different fitness courses and customize one-to-one video guidance of fitness instructors. However, the price of this system is not cheaper than that of traditional gyms. The retail price of a set is $2,995 and the installation fee is $250. If you want to subscribe to a personal trainer, the monthly price is $49.
However, more and more Silicon Valley startups are involved. For example, a company called Mirror introduced an intelligent fitness equipment that looks like a fitting mirror. In fact, it is the interactive teaching of different fitness courses through the big screen.
Another startup, Peloton, launched a treadmill with a price of nearly $4,000, which simulates the real gym effect through a 32-inch screen and realistic sound effects.
In addition, Peloton also encourages users to socialize through the microphone and camera on the device during fitness. At present, Peloton's valuation has exceeded $4 billion, and it is expected to go public next year.
Throughout these smart fitness start-ups, they all adopt the business model of selling smart fitness hardware and subscribing to fitness courses. Although the prices of these devices are relatively high, the rise of this entrepreneurial tide in Silicon Valley shows that there is indeed a certain market demand.
For users who are busy at work and have no time to go to the gym, but lack the motivation to exercise at home because of the lack of guidance and supervision of coaches, these intelligent fitness systems just meet the needs.
Although this model is not popular in China at present, the fitness app has long been out of date. Now, in addition to providing fitness tutorials, Keep, a fitness product, has also begun to launch KeepKit treadmills focusing on family scenes.
Move It, a smart home fitness hardware developer, has also introduced fitness equipment with various sensors, including elastic belt, abdominal muscles, push-ups and skipping rope, which can identify more than 40 fitness movements and action frequencies. Last year, Move It received investment from Xiaomi and became a member of Xiaomi's ecological chain.
According to the data of iResearch, in 20 17 years, the number of mobile fitness users in China was close to100000, while the number of traditional gym members was less than 9 million. However, the popularity of fitness equipment in China is not high, so intelligent fitness also has certain market potential in China.
However, in addition to the fitness system that focuses on family scenes, some offline gyms have also begun to launch similar intelligent fitness equipment. For example, the smart gym lights the pigsty, and controls various fitness equipment through smart bracelets and mobile phones. Wang Feng, the founder of Guangpigsty Fitness, believes that by 2020, the market share of smart gyms will surpass that of traditional gyms, accounting for about 38%.
Can these fitness models relying on wearable devices and the Internet really replace traditional gyms? Everyone's answer may be different.