"As a platform, for Tmall merchants and enterprises that open stores on Taobao, Alibaba requires merchants to provide license information such as business licenses; For individuals who open stores in Taobao, the implementation is to register and open stores with their personal ID cards. " Gao, vice president of Alibaba Group, said.
According to insiders, the exposure draft of the Ministry of Commerce has the greatest impact on the WeChat business at present. In the future, the operating state of WeChat business, which is license-free, tax-free and allowed to develop, may come to an end.
According to incomplete statistics, the number of employees in WeChat business has soared from 6.5438+million to 20 million at present, and various problems have followed after the "big explosion of WeChat business".
She said that this regulation has little impact on traditional e-commerce. Before the entry threshold and license were submitted for review, Tmall and Taobao were already doing it, and the e-commerce companies with mixed speculative psychology and product quality were affected. "I hope that through supervision, the e-commerce environment is getting better and better, buyers trust, and the transaction volume goes up."
"Take the food business as an example. Many people began to sell food when they registered in the official WeChat account, and they did not have business licenses and other qualifications. According to word of mouth, if consumers get sick after eating the food they bought, they can only defend their rights. " Wang Jian said.
According to the sampling data in "China Cosmetics Safety Index Report" released on 20 14, cosmetics with excessive hormones purchased through the Internet cause allergic dermatitis and become the number one killer of cosmetic injuries.
More efforts are needed to control the chaos of WeChat business.
Zhang Ling said that some WeChat businesses have clear requirements for offline development, and there is already a tendency of pyramid selling. "I have a friend who sells' Korean Horse Oil Mask' on WeChat, and has a lot of goods in his hand, and he also pulls people around him to do it together. I am afraid that you don't understand that there is a special' tutor guidance', customer conversations, and delivery records are all generator fraud. "
However, WeChat merchants who have just started a business have expressed concern about the draft for comment by the Ministry of Commerce. Mr. Shen, from Nan 'an District, Chongqing, runs a micro-shop selling spicy chicken and Sichuan sausage bacon, and promotes it in the circle of friends. He is worried that once the micro-store has to apply for a business license and pay taxes, the cost may increase substantially, which may make the micro-store, which is still in its infancy, worse.
Wechat business mostly uses "internet plus" to "correct its name", and some of them are under the banner of "official authenticity", lacking the credit system of traditional e-commerce. In order to increase credibility, WeChat merchants used tools such as "WeChat dialogue generator" and "Alipay transfer screenshot device" to forge dialogue and transaction records. Wechat merchants, in particular, only publish pictures in their circle of friends and contacts through WeChat, and do not need to provide information such as ID cards and mobile phone numbers. It is normal to have no business license and not pay taxes, and it is easy to provide illegal places for counterfeit and shoddy goods.
Some network entrepreneurs, including WeChat business operators, believe that the state should strengthen the management of WeChat business chaos and create a good market environment. In view of the general expectation of traditional e-commerce and the chaotic development of WeChat business, industry insiders suggest taking a series of measures.
It is necessary to further simplify administration and decentralize power in the field of e-commerce and explore management and office methods suitable for the characteristics of e-commerce. Customs maintains 24-hour online service for cross-border e-commerce for 365 days, which is a real help to the majority of e-commerce. According to industry insiders, e-commerce supervision is different from traditional commercial formats, and it is hoped that there will be more measures similar to customs in the future to reduce the burden of e-commerce in administrative offices.
Some e-commerce companies have suggested that the draft of the Ministry of Commerce stipulates that "relevant service providers should verify the information provided by retail operators without stores and keep copies for future reference." He pointed out that under the current trend of paperless and informatization, there is no need to keep copies, and image acquisition can be used completely.
At present, it is urgent to strengthen the classified supervision of WeChat business, but don't "kill with one stick" to avoid dampening the enthusiasm of online entrepreneurship. Because WeChat business is different from e-commerce platforms such as Taobao, the sellers are mostly natural persons, and most of them have not conducted any industrial and commercial registration. At present, there is a blind spot in the identification of the relationship between the supervision and consumption of WeChat merchants by the industrial and commercial departments.
Zhang Ling and her husband run an online shop on Taobao, which is responsible for clothing design, customer service and delivery. The clothing production process is outsourced to a factory. Zhang Ling told reporters that after five years of efforts in the field of e-commerce, her sales last year reached more than 600,000 yuan and her net profit was around 90,000 yuan.
Experts believe that the norms of WeChat business should not be generalized, and relevant classified supervision rules should be formulated. For example, what kind of goods need to apply for a business license, you can require food, cosmetics and other goods related to consumer health to apply for a business license; What kind of sales scale needs to apply for business license, pay taxes, and so on. If necessary, you must pay a deposit. Once there are problems such as counterfeiting, the WeChat platform will pay first. In short, we should leave enough space for the development of WeChat business in its initial stage.
At the same time, we should improve the construction of e-commerce credit system. Kelly, CEO of Pocket Shopping, said that Taobao and others have initially established a credit system, but there are many "acquaintance transactions" in micro-stores, and "credit" mostly comes from "trust" in social relations. With the continuous enrichment of new forms of online entrepreneurship such as mobile APP and WeChat business, it is increasingly important to strengthen the credit and quality evaluation of "up-and-coming stars" in these e-commerce fields.
Experts suggest that this kind of market behavior should learn from the existing e-commerce development experience, encourage third-party evaluation agencies such as online shop alliance, software market and consumer reviews to build a credit system, and help consumers screen high-quality online merchants and eliminate fake and shoddy people. In this process, we should also pay attention to cracking down on false ratings and commercial bribery.
In terms of the composition of WeChat business, the commercial status of WeChat business may face the end. "As a platform, for Tmall merchants and enterprises that open stores on Taobao, Alibaba requires merchants to provide license information such as business licenses; For individuals who open a shop in Taobao, the practice is to register and open a shop with their personal ID card.
Gao, vice president of Alibaba Group, said.
According to insiders, the exposure draft of the Ministry of Commerce has the greatest impact on the WeChat business at present. In the future, the operating state of WeChat business, which is license-free, tax-free and allowed to develop, may come to an end.
According to incomplete statistics, the number of employees in WeChat business has soared from 6.5438+million to 20 million at present, and various problems have followed after the "big explosion of WeChat business".
She said that this regulation has little impact on traditional e-commerce. Before the entry threshold and license were submitted for review, Tmall and Taobao were already doing it, and the e-commerce companies with mixed speculative psychology and product quality were affected.
"I hope that through supervision, the e-commerce environment is getting better and better, buyers trust, and the transaction volume goes up.
""Take the food business as an example. Many people start selling vegetables as soon as they register with the official WeChat account, and they have no business license and other qualifications.
According to word of mouth, if consumers get sick after eating the food they bought, they can only defend their rights.
"Wang Jian said.
According to the sampling data in "China Cosmetics Safety Index Report" released on 20 14, cosmetics with excessive hormones purchased through the Internet cause allergic dermatitis and become the number one killer of cosmetic injuries.
Wechat business chaos needs more efforts. Zhang Ling said that some requirements of WeChat business are to develop offline, with distinct levels and a tendency of pyramid selling.
"I have a friend who sells' Korean Horse Oil Mask' on WeChat, and has a lot of goods in his hand, and he also pulls people around him to do it together.
I'm afraid you don't understand that there is a special' instructor's guidance', and the customer conversation and delivery records are forged by the producer.
However, WeChat merchants, who just started their business, expressed their concerns about the draft for comment of the Ministry of Commerce.
Mr. Shen, from Nan 'an District, Chongqing, runs a micro-shop selling spicy chicken and Sichuan sausage bacon, and promotes it in the circle of friends.
He is worried that once the micro-store has to apply for a business license and pay taxes, the cost may increase substantially, which may make the micro-store, which is still in its infancy, worse.
Wechat business mostly uses "internet plus" to "correct its name", and some of them are under the banner of "official authenticity", lacking the credit system of traditional e-commerce.
In order to increase credibility, WeChat merchants used tools such as "WeChat dialogue generator" and "Alipay transfer screenshot device" to forge dialogue and transaction records.
Wechat merchants, in particular, only publish pictures in their circle of friends and contacts through WeChat, and do not need to provide information such as ID cards and mobile phone numbers. It is normal to have no business license and not pay taxes, and it is easy to provide illegal places for counterfeit and shoddy goods.
Some network entrepreneurs, including WeChat business operators, believe that the state should strengthen the management of WeChat business chaos and create a good market environment.
In view of the general expectation of traditional e-commerce and the chaotic development of WeChat business, industry insiders suggest taking a series of measures.
It is necessary to further simplify administration and decentralize power in the field of e-commerce and explore management and office methods suitable for the characteristics of e-commerce.
Customs maintains 24-hour online service for cross-border e-commerce for 365 days, which is a real help to the majority of e-commerce.
According to industry insiders, e-commerce supervision is different from traditional commercial formats, and it is hoped that there will be more measures similar to customs in the future to reduce the burden of e-commerce in administrative offices.
Some e-commerce companies have suggested that the draft of the Ministry of Commerce stipulates that "relevant service providers should verify the information provided by retail operators without stores and keep copies for future reference.
He pointed out that under the current trend of paperless and informatization, there is no need to keep copies, and image acquisition can be used completely.
At present, it is urgent to strengthen the classified supervision of WeChat business, but don't "kill with one stick" to avoid dampening the enthusiasm of online entrepreneurship.
Because WeChat business is different from e-commerce platforms such as Taobao, the sellers are mostly natural persons, and most of them have not conducted any industrial and commercial registration. At present, there is a blind spot in the identification of the relationship between the supervision and consumption of WeChat merchants by the industrial and commercial departments.
Zhang Ling and her husband run an online shop on Taobao, which is responsible for clothing design, customer service and delivery. The clothing production process is outsourced to a factory.
Zhang Ling told reporters that after five years of efforts in the field of e-commerce, her sales last year reached more than 600,000 yuan and her net profit was around 90,000 yuan.
Experts believe that the norms of WeChat business should not be generalized, and relevant classified supervision rules should be formulated.
For example, what kind of goods need to apply for a business license, you can require food, cosmetics and other goods related to consumer health to apply for a business license; What kind of sales scale needs to apply for business license, pay taxes, and so on.
If necessary, you must pay a deposit. Once there are problems such as counterfeiting, the WeChat platform will pay first.
In short, we should leave enough space for the development of WeChat business in its initial stage.
At the same time, we should improve the construction of e-commerce credit system.
Kelly, CEO of Pocket Shopping, said that Taobao and others have initially established a credit system, but there are many "acquaintance transactions" in micro-stores, and "credit" mostly comes from "trust" in social relations.
With the continuous enrichment of new forms of online entrepreneurship such as mobile APP and WeChat business, it is increasingly important to strengthen the credit and quality evaluation of "up-and-coming stars" in these e-commerce fields.
Experts suggest that this kind of market behavior should learn from the existing e-commerce development experience, encourage third-party evaluation agencies such as online shop alliance, software market and consumer reviews to build a credit system, and help consumers screen high-quality online merchants and eliminate fake and shoddy people.
In this process, we should also pay attention to cracking down on false ratings and commercial bribery.
I have a mother who loves me very much, because since I was in primary school, my mother has quit her job to drive me to and from school every day and cook me good food.
But in recent months, my mother has changed a little, because my mother has done WeChat business.
Although I don't know what WeChat business is, I can feel the change of my mother.
When I was not in school, my mother always waited for me at the school gate on an electric car. Every time I go to the playground, my mother will wave and say hello to me.
Then, my mother will take me to the vegetable market to buy food by electric car, and I will cook a lot of delicious food when I get home. I like to eat braised pork cooked by my mother best.
At dinner, my mother will ask me something about school. After dinner, my mother will accompany me to do my homework. Whenever I have any questions, my mother always helps me to answer them seriously. ......
Students from a school in Shanghai write a composition about making money from WeChat business. Although I don't have beautiful clothes or the graceful posture of my butterfly sister, as a member of nature, I am dotted with this colorful world, and I am happy! When Miss Chun came quietly, she gave me a green skirt to enjoy the warmth of spring in this mythical environment. I strive to grow up, and the sun father-in-law sends me warm sunshine. After a few days, I finally got out of the soil and saw the endless sky. I am a green grass growing on the grass beside a big tree. We have absorbed enough sunshine and dew. Time flies. When Sister Yu Xia came, I closed my eyes and waited patiently for Sister Yu Xia to give me a cold bath. Sister Yu Xia is gone, and my body is spotless, so relaxed and comfortable! Grandpa Sun finally appeared, and the bright sunshine shone on me, and I stretched myself. At this time, the industrious little bee hummed and flew to my side, saying, "Hello, Grass!" " "After a pause, the beautiful little butterfly danced and flew to my side, saying," Grass! Hello. " Unconsciously, Aunt Qiu has arrived. I opened my eyes and saw some tall houses that might be inhabited.
The official WeChat account articles of WeChat Business can't be all advertisements. They must be interesting, user-targeted, and the content is also a topic article that users pay attention to, in order to retain powder and attract powder. The article writing, editing and typesetting software of WeChat business and WeChat official account can use Secondbook, and WeChat business can upload a large number of pictures. A good auxiliary tool will make it easier for you to operate. You can use the Secondbook to upload pictures without * * *, and typeset articles with one click.
Please indicate the source? On the Composition of WeChat Service