First, before opening the store:

A. Registration

Member name: the name is very important, and a distinctive name can make others pay attention to you and remember you; How to become a feature is a matter of opinion. Taboo is a long English name or a string of meaningless numbers. We are all from China. Although there is no shortage of English, I believe that most buyers of Taobao are just like pig brain (if pig brain is wrong in this regard, please write to me), and English is not very clear. To me, a string of letters, like a meaningless number, may not be remembered after reading it n times.

B. Apply for certification

Apply for authentication: a small action only needs a few mouse clicks, but it takes a long time to wait patiently. It is best to use a digital camera or scanner to take (scan) your ID card and upload it. Although there are fax ways to upload ID cards, sometimes the quality of faxes is very poor. Many people have tried to send it n times, but it is still very vague and the certification is not good. Most sellers have digital cameras, so it shouldn't be difficult to take clear photos:)

Taobao University: It takes a long time to wait for certification. What should I do during this time? It's time to do market research. There are many things to learn before opening a shop. Taobao University is a good place. You need to consider not only the source of goods, but also the price, transportation, after-sales and other issues. These questions can be answered in Taobao University, and it is also good to learn more from the experience of some predecessors.

Second, pass the certification.

A. Buying goods

The certification passed, but the store can't be opened for the time being. You should keep 10 babies for sale.

After a few days of thinking about what to sell and where to buy, you can start doing it. Taobao University has many essence posts about the supply of goods. If you don't understand, you can turn them over. The essence post of experience talking about life also needs to be read.

If you don't have a physical store or a good supply, Pig Brain suggests that you sell some cheap fashion gadgets or distinctive DD. Most of the buyers on Taobao are school students and young office workers, aged between 15 and 35. Find out the positioning and audience of the products, you can start visiting similar stores in Taobao, study more high-end stores, and see their treasures, sales volume and characteristics. It is best to know them.

B. take pictures

The baby is back. It's time to take a photo of the baby drifting. It is not recommended to use photos provided by suppliers. Taking real photos can make buyers feel real and reflect the seller's intention. Taobao University has many posts about taking photos and retouching photos, so you can learn from them. All in all, it is to take beautiful baby photos, but the premise is untrue, too many photos are easy to be distorted, which may bring trouble to future transactions.

After the photo is taken, you can put a faint watermark on the photo to indicate your store name (you haven't opened a store at this time, but you should think about the store name). After you open a store, you should also write down your store address, in order to prevent someone from stealing your precious pictures. If you do this, someone will steal your picture, so you should snicker, because someone is helping you shop for free.

C. Baby's name

With a beautiful baby picture, it's time to put the baby on the shelf and name the baby well. Think about what keywords you would use to search if you were a buyer and if you wanted to buy this product. In addition to giving your baby a nice name, you should also pay attention to commonly used keywords, which is an important factor to ensure that your baby is searched.

This is a baby photo of a soul mate girl.

Taking the above picture as an example, the pig brain estimates that DD should be a bracelet, but the product name is the natural powder crystal of Eleanor Fashion Crystal Museum. The name only explains the material of this bracelet, and the most important word "bracelet" is not written. If I am a buyer, I will search for "bracelet" when I buy a bracelet, and this baby will lose the opportunity to be browsed. I think few buyers will have a strong purpose to search specifically.

D. baby description

Beautiful baby description is essential. Pig brain is a web designer, and the artist is not bad (hey, a little narcissistic). I have a strong sense of whether the page is beautiful or not. I am disgusted to see some baby descriptions with many colors and different font sizes. This is not only disorganized, but also makes people lose focus. Fonts that are too big or too small are easy to make people feel disgusted, plus colorful colors throughout.

Really beautiful baby description, clear and focused, maybe not too many colors, but it is easy to read and makes people feel very comfortable.

I suggest that you use only one or three colors, preferably no more than three, when you describe the baby. Songti is the most suitable font for reading, and it is best to use only one font size. Title fonts can be highlighted in color. When the description is trivial, you can standardize it with tables so that buyers can read it better.

In addition to the aesthetic content, we need to think about the content described by the baby. If you have beautiful writing style, it is right to describe the baby as attractive. Excellent salesmen attract buyers with eloquence, and we can also attract buyers with writing, but remember not to be inaccurate, because it will bring you trouble.

E. Price setting

Price is also an important factor that goods can't be sold. When shopping, everyone will consider the price factor and set a competitive price for your product.

Of course, the price is closely related to the supply and purchase channels. If you can get cheaper goods than others, then you will be more competitive than others.

Refer to similar sellers' shops and see how their prices are set. Price war is not recommended here. Someone in Taobao is doing a loss-making business. I don't know what the intention is. Since it is a business, of course, making money is the primary purpose. If you lose money for evaluation, you will put the cart before the horse. The purpose of opening an online shop is to make money, the main purpose is to make money, and evaluation is only a manifestation of integrity.

F. Freight transportation

In addition to the price factor, freight is also a focus of buyers. Buyers are most welcome to use low postage as much as possible, especially for goods worth only a few yuan. If the postage is set high, it will arouse the resentment of buyers.

I once saw a mobile phone for only 1 yuan. I'm confused. The postage was more than two thousand when I clicked in. I was angry at first sight, and I decided to cheat BS!

G. Validity period

The expiration date here refers to the expiration date of the baby release. Occasionally, I will see people complain that the validity period of Taobao is too short, and there are only two options: 7 days and 14 days. It is also suggested that Taobao increase the time.

Then, in fact, the shorter the baby's remaining time, the higher the possibility of closing, because the baby who is about to end will always be at the front of the search, and the greater the possibility of being browsed. Therefore, I suggest that when you choose the validity period, take 7 days as the first consideration. Compared with similar products, you will have two chances to get ahead, while 14 days only has one chance.

Third, open a shop.

A. Name of the store

Baby with more than 10 can finally open a shop. The name of the store is good, and the name can be modified. Open one for the time being without considering it, and then change it when you think of a cool name.

The name of the store, like the name of the member, should be attractive and eye-catching. It is best to see the name of the store and let people know what your store sells.

B. Store logo, store introduction and store announcement

Beautiful store logo, store introduction and announcement are indispensable. Don't leave these places empty. Make a beautiful logo and write your promotion instructions in the announcement. You can write down the main products and some small articles in the store introduction, and buyers will feel your intention. Intentional sellers will reassure buyers.

C. Avatar and its signature

The forum is a very good communication window for Taobao, and it is also a good place for publicity. It is forbidden to post advertisements. Therefore, it is necessary to put advertisements on the forum avatar and signature. Many customers of pig brain are found through forums, and drifting avatars and signatures are indispensable.

The forum avatar is still the avatar on your Want Want business card. Whenever Taobao chats with you, he will see your head. If the head portrait is beautifully made, the advertising effect will be achieved.

Fourth, traffic.

Baby sold, don't be too happy. After receiving the payment notice from Alipay, there is also the delivery clearance. Whether it is surface mail or express delivery, we should try our best to save money and deliver the baby safely to the buyer. There are many posts in Taobao University about how to save money by delivery, so I won't comment here.

Verb (abbreviation of verb) service and after-sales service

Selling the baby doesn't mean the transaction is over, and there is after-sales service. Sellers who have confidence in the baby do a very good job in after-sales service, whether IT is technical support (this seems to be only available for IT products and electrical products, hehe) or return service, they must be in place to be a good seller. There are many repeat customers who are easy to sell. Don't underestimate these customers.

Pig brain is enthusiastic because of service, and after-sales service is also enthusiastic (don't blame me for being too narcissistic, hehe). There are many repeat customers, and some old customers introduce new guests. The more guests there are, the more guests will promote you consciously or unconsciously.

Propaganda of intransitive verbs

The smell of wine is also afraid of the deep alley. What should I do?

postal service

Every family has its own way of publicity. Someone posted on the forum, of course, not an advertising post. Sticking bar is also a way to show customers and let them know about your shop. The higher the gold content of the post, the stronger the advertising effect, provided that you need a beautiful avatar and signature.

business card

Print a business card for yourself, mark it with the store name and website, and send it to your relatives, friends, classmates and colleagues. These may be your potential customers. When you send the children, bring a business card. Your customer may pass it on to his friends and show his friends what he bought online, so that you have another potential customer.

search engine

The sea is vast. If you want more people to find you or your products, you can't ignore the role of search engines. More than 90% of the information is found through search engines. So, log in to your online stores in major engines and let more people search for you.

Use more other networks

A MM told me that her products sold well in some forums. If you like to soak in the forum, you can make yourself a cool forum avatar and signature file, and point the link to your shop. These are all good ways to improve the exposure of your store.

Seven, RPG (role-playing game)

Role-playing is a kind of game form that I like very much, and we will also use it when opening a shop.

We often see people complaining about bad business on forums and asking for advice everywhere. Why not find the reason yourself?

Besides being a seller, let's play the role of a buyer. If you sell silver ornaments, go and buy silver ornaments and see if there is any chance to buy the products in your store.

There are various ways to buy, which can be found in Taobao's classified catalogue. You can also use baby search and store search. Purposeful buyers may know that they want to buy a necklace or bracelet, so try it yourself and type "sterling silver bracelet" in the search to see what the search results are. Look down one by one. Did you see anything you like? Is this one you like ranked in the first few pages of the search? Are there any children in it? Is the price acceptable? How much is the freight? What's the difference between the baby you want to buy and the baby in your shop?

Play the role of a buyer with a weak purpose again. They may look for the treasures they want from the classified catalogue, sorted by time or by price. Play the role of a buyer in various ways and angles. This buyer may be a student, a white-collar worker, a man, a lady, a mother or a child. He may surf the internet during the day, afternoon, evening, late at night and early morning, and his economic conditions may be good and moderate. Put yourself in others' shoes and you will know why your product can't be sold. It may be because of the low credit, or it may be because the baby was never found, didn't get the number of views, the price was higher than others, or the freight was higher than others.

As a buyer, you will know what is wrong with your business model and what kind of improvement is needed. If you are a buyer, you can easily buy the product you want, and this product is from your store in qiaqia, then you have succeeded:) Make yourself satisfied, and consumers like you will certainly be satisfied.

The article is reproduced from China Store Manager Station: