Huiyuan Group was established in 1992. More than 40 business entities 140 have been established in China, linking high-quality fruit, vegetable, tea and grain planting bases10.00 million mu, establishing a nationwide sales network, and building an agricultural industrialization management system that spans east and west and runs through north and south.
Taking the juice industry as the main body, a new pattern of mutual promotion and common development of Huiyuan juice, Huiyuan fruit industry and Huiyuan agriculture has been formed. Huiyuan juice industry has more than 65,438+000 world-advanced fruit processing and beverage filling production lines.
Huiyuan Group has established more than 140 business entities nationwide, linked 10 million mu of high-quality fruit, vegetables, tea, grain and other planting bases, established a national sales network, and built an agricultural industrialization management system that spans east and west and runs through north and south, forming a new pattern of mutual promotion and common development of Huiyuan juice, Huiyuan fruit industry and Huiyuan agriculture.
As the leading enterprise of agricultural industrialization in China, Huiyuan Group has gradually formed a corporate culture with Huiyuan characteristics, taking the concept of "nourishing the masses" as its corporate mission, benefiting agriculture, rural areas and farmers, and insisting on feeding back agriculture, rural areas and farmers with its own development. Over the years, Huiyuan has promoted the development of new rural economy and promoted the modernization and upgrading of agricultural industry in China through the construction of agricultural industrialization management system.
corporate culture
Since the establishment of 1992, Huiyuan Group has been unswervingly implementing the corporate culture strategy, giving full play to the functions of corporate culture such as guidance, cohesion, encouragement and standardization, which has effectively promoted the rapid and healthy development of Huiyuan.
1996 Liu Xianyin, China Forestry Publishing House, wrote an article in China Forestry News, and put forward the development idea of Huiyuan Juice: the development strategy of greening mountainous areas, making farmers rich and making the country earn foreign exchange. It has become the theoretical basis for the development of Huiyuan juice.
Corporate mission: to nourish the public and benefit agriculture, countryside and farmers.
Corporate vision: Strive to be a leader in the fruit and vegetable beverage industry.
Business purpose: gather talents from five continents and gather world wealth.
Enterprise spirit: diligence, pragmatism, high efficiency and innovation.
Management essentials: institutionalization, standardization and objectification.
Enterprise University: Huiyuan leaders attach great importance to employee education and set up the concept of "training subordinates is to improve themselves", with systems and actions. Internal training consolidates the business foundation, while external training expands the thinking, and "educating people" is regarded as the talent strategy of enterprises.
The above contents refer to:
Baidu Encyclopedia-Beijing Huiyuan Beverage & Food Group Co., Ltd.
Huiyuan Juice-Brand Introduction