How to start an activity plan when a barber shop opens 1
Promotion theme:
After the Mid-Autumn Festival on the 11th, the hairdresser keeps giving gifts and surprises!
Promotion time:
20 _ _-20 _+September 27th-June 8th, 00.
Promotion purpose:
1, through these two days of promotion, improve the popularity and brand influence of hairdressing salons;
2. Increase new customers and stabilize old customers;
3. Stimulate customers' desire for Mid-Autumn National Day consumption and increase the turnover of hair salons;
4. Make customers feel good and enhance brand image.
Initiate activities
(1) Hairdressing Package with Big Discount
On the day of the event, the hairdressing shop launched a hairdressing package of 65,438 yuan +0.88 yuan, including shampoo, scissors, blow-drying, dyeing, ion perm and styling, which provided all-round services for customers who entered the store during the Mid-Autumn National Day. At the same time, they also attach a statement that they are not satisfied with a week and can do it again for free, so that customers can enjoy quality service.
(2) Limited hairdressing package
Nowadays, many merchants like to make limited edition promotional packages to win the favor of customers. Indeed, many customers will be attracted by the limited edition. At this point, the hairdresser can also introduce the top ten customers who entered the store on the day of the event to enjoy the hairdressing package of 100 yuan, including haircut, ceramic perm, nursing care and, of course, small gifts carefully selected by the hairdresser.
(3) Group purchase hairdressing package
Nowadays, many young people like to buy things online. Not only are the prices favorable, but the quality is also guaranteed. Therefore, some hair salons will also do holiday group buying promotions on the group buying website, so doing a good job in the promotion content is to attract customers' desire to group buying.
Hairdressing shops can return to 200 yuan and 50 yuan during Mid-Autumn Festival and National Day, or the top 20 customers can enjoy the high-end hairdressing products improved by the hairdressing shops.
(iv) Family Hairdressing Package
As we all know, we all need a haircut and hair care, so the hair salon can launch a family hairdressing package for parents to take their children to have a haircut. Hair salons can also let hairdressers design some mother-daughter hairstyles or father-son hairstyles to drive the whole family to have a haircut together.
Precautions for promotion
1. We should ensure the quality and safety of all hair products before holding promotional activities in the hair salon to avoid harming the safety of customers.
All the staff in the hair salon should know their job responsibilities well in advance, that is, know what to do in the promotion activities to avoid confusion.
3. After the hairdresser has made the promotion plan, it is necessary to start some activities, such as making booths, posters, or microblog promotion, so that customers can understand the promotion content of the hairdresser.
How to open a barber shop? Activity plan 2
(1) Successful promotion cases:
Customers come to the store to wash their hair fifteen times a month and get a free perm.
Through such promotional activities, several purposes can be achieved.
1. We can set the price of free perms at 300 to 500 yuan, which can change customers' consumption habits in the future and improve their consumption level.
2. Shorten the consumption cycle. Customers may perm their hair once every three months, but because of the free perm in the store, the perm cycle is shortened and changed to once every two months.
3. Old guests bring guests. Activity design is not limited to washing your own hair. A customer washes it less than fifteen times a month. So old customers will bring friends and family to the store to wash their hair, and these people will become new customers.
4. Increase the name of the designer and the popularity of the store. If the old guest is satisfied with the designer's service, the guest he brings will definitely name the designer's service, which can increase the naming degree. When carrying out this activity, it may be necessary to publicize it through the media (leaflets, etc.). ), this will cause a shock in the business circle, and as a result of word of mouth, the popularity of the store will also increase invisibly.
Such activities are bound to mobilize all the manpower in the store, and the number of guests coming to the store to wash their hair will increase, and the store will be busier, but in order to achieve the purpose of promotion, the service quality must be more exquisite. Perm is free, but you should be more diligent than usual. All mobilization will definitely boost morale and achieve the effect of increasing team spirit.
6. When the whole activity is completed, the skills of employees will be improved.
Many people may suspect that a free perm may cause losses in the store, which is not worth the loss. Actually, it is not, because the customer will not reduce the number of perms because you give him a free perm, and he may change from four times a year to five times a year. In addition, the boss only needs to pay more perming water and assistant bonus, the amount is probably from 50 yuan to 80 yuan, but he can get great benefits with such a small cost, because the number of times customers come to wash their hair is greatly increased, and the profit is far higher than the cost of perming.
For such activities, the boss does not have to worry about the cost, but can improve the performance, the performance of the designer can increase, and the bonus of the assistant is expected to increase.
(2) Failure case of promotion: 60% discount on perm.
Discount activities that are considered to improve performance have the following disadvantages:
1 Reduce in-store income. The original price of a perm may be 200 yuan, because it is 60% off, so it is 120 yuan, and the store lost 80 yuan's income.
2. Discount is not attractive. For an old customer, he has never come to the shop to have his hair permed because of the discount. He probably wanted to have his hair permed. For a new customer, discount is not attractive because there are too many discount activities like this.
3. The consumption level has dropped. Originally, guests might be used to perming 200 yuan's hair, but now they just need 120 yuan. In this way, his consumption habits may become 150 yuan, and his consumption level will decline.
4. the cycle is extended. Guests originally need to come to the store for a perm every once in a while, but because the store regularly holds promotional discounts every year, guests will deliberately wait until the discount period before perm, which invisibly prolongs the perm cycle.
Important matters to be mastered in discount activities
If the promotion activities are not set properly, it will not only fail to promote sales, but also lead to the opposite effect. However, the case of [60% off perm] mentioned above is not completely infeasible. If we can master several elements, we can still turn resistance into help, turn negative into positive, and achieve the goal of improving performance.
1. Improve the consumption level of customers. Customers used to burn 200 yuan. At this time, we can suggest that he change to 500 yuan. He can enjoy better service without spending a dime more. From then on, the loss of discount will be balanced by increasing the unit price of consumption, so that the income in the store will not decrease.
2. Old guests must be born to old guests, that is, guests bring guests to the store for consumption. We must find ways to get old guests to bring new guests during the discount period, so that the implementation of this activity is meaningful.
3. Don't inform the customer in advance. If customers know the news of the discount in advance, it is likely that customers will wait until the discount before perm, thus prolonging the consumption cycle.
If the guests only know that it is a discount period when they come to the store, they will probably have a perm in advance, which will shorten the consumption cycle and achieve the purpose of discount promotion.
If you can't grasp the above three points, you are doomed to fail. It is better not to implement it, lest the loss outweigh the gain. In the past, many hair salons successfully implemented discount promotions, but some failed. That's the reason. In addition, discount promotion may lead to a rapid increase in the number of tourists in the current month, but the number of tourists in the first two months has decreased significantly, which must be carefully considered when implementing discount activities.
How to open a barber shop? Activity plan 3
1. If you buy VDS or Youlanbeier shampoo within 7 days of opening, you can enjoy 1 yuan perm or 1 yuan hair dyeing service.
2. Send travel clothes when you enter the store (male: one shampoo and one conditioner; Female: one shampoo, one conditioner and one elastin);
3. Send members' stored value cards immediately after 7 days of opening, 20 for deposit 100, 80 for deposit 300, and 500 for deposit 130. At the same time, future projects enjoy a 6.8% discount on the membership price, and products enjoy a 7.5% discount on the membership price;
4. 7-day recording discount for card opening: 150 yuan (15 times) shampoo card, only 100 yuan (15 times);
5. Milan dazzled a low-temperature biochemical perm and sent a bottle of 68 yuan Springsteen;
6. With the attached volume of the opening leaflet, we will make a direct reduction by telegram 10 yuan;
7. After 7 days of opening, you can enjoy 7 times free service when you buy 380 yuan Victoria Membrane;
Note: Make and print 3000 leaflets, and pay attention to the distribution groups when distributing leaflets.
Sponsor three large bars nearby for publicity activities three days before and after the opening, and the prizes will be provided by our store.
First prize: British ENPIR Victoria Value 380 yuan film reversal set, for our use only (1).
Second prize: VDS olive oil 160 RMB nursing set (2 persons).
Third prize: reward 3 times (5 people) with a shampoo card.
Fourth prize: Enjoy a 50% discount on articles during the opening period with bar coupons (10 people).
It is required to publicize the opening date, place, name and preferential policies of the bar in the lucky draw.
From more and more information, telephone calls, emails, QQ messages, and the classification of shop consultation questions made by my teaching assistants, it can be seen that a large number of business managers are asking questions about shop promotion activities. I will briefly explain the relevant contents of the store activities and repay everyone's trust in me.
Let me first divide the store activities into two aspects: new store activities and old store activities to talk about this problem:
The content design of new store opening activities depends on the overall positioning of the store, such as customer level positioning, team level positioning, store decoration style positioning, store business model positioning and so on. Second, what is the purpose of designing this activity? Is it to increase performance, to enhance the visibility of the store, or to show the strength of the team? The purpose of the activity is different, and the content of the designed activity is also very different. So the activities are different. However, many shop opening activities we saw were very similar, so the result was that they were all similar and failed. Therefore, the opening activities of new stores are not designed casually, so we should refer to the positioning of the above information.
The content design of the opening activity of the old store is relatively simple, because you can refer to your previous store operation and the operating data in the store as a reference. Most of the activities of old shops are a kind of promotional business planning under the circumstances of unsatisfactory performance, too few guests or too much competition. Therefore, the purpose of the old shop activity is to increase the number of guests, or to increase the consumption amount of each guest. Before we start the design activity, we must understand it. From a professional point of view, the activity is that there is a problem in the operation of your store, that is, a lesion has occurred. How to use the data of the store as a reference to prescribe a prescription for treating this disease? Otherwise, if you perform better than you think every day, you will be too lazy to engage in activities. Therefore, doing activities without reference to data is the same as taking medicine when you are sick. For example, there are 600 customers in your store every month, 450 people can be permed, and only 100 people can be dyed. If the activity you designed is a 50% discount on perm, then your activity is a failure. However, I found that many managers in China designed a lot of such activities when designing activities, and finally lost their performance and employees. Therefore, our managers should standardize our business processes, keep data and reference data at any time, and don't rely on feelings to do store promotion activities in the future.
I. Preparation for roadshow promotion activities
Pre-preparation:
1. Who should promotion serve and what purpose should it achieve? .
2. Make clear why you want to engage in promotional activities.
3. The location, time and activities of the event.
4. Understand the location of the event and communicate with relevant departments in the community.
Material preparation:
1, round or square glass table, with a hair salon logo (silk screen printing or pasting is acceptable) in the center of the table, and 3 or 4 chairs.
2. It is necessary to provide a net-pulling exhibition frame or exhibition frame to show the image of the event. When the exhibition frame is opened, pay attention to the wind direction and size of the weather and fix the exhibition frame in time.
3. If a large arch is placed in the roadshow promotion, it is necessary to check the location of the event before the event, determine the placement position, power supply, check the quality of the arch and the blower.
4. If there are TV sets and related audio and video equipment in the roadshow promotion, the equipment should be commissioned and debugged before the event to ensure the smooth progress of the event.
5. Roadshow promotion must prepare product samples, demonstration props, publicity materials, leaflets and various exhibition boards for customers.
6. Roadshow promotion activities are aimed at direct customers, and small items such as pens, paper, gifts and drinking water need to be prepared.
Personnel preparation:
1: business people 1-2 (business people must have some experience in products and activities), plus 2~4 girls for promotion (A: generally young women, preferably young, close to the height 162CM or above).
2. Business people will be dressed (usually dark suits, white shirts, dark leather shoes, badges); The salesgirl wears the uniform promotional clothes of the hair salon (note: shoes must wear dark high heels and the uniform angel hat of the company).
3. Pre-job training must be given to the promoters before the activity (the training contents include: promotion purpose, promoter position, promotion etiquette, data transmission, hairdressing knowledge explanation, customer communication, and clearing the field after the activity).
Two. Declaration of activities.
This is a necessary procedure, and regional activities can only be carried out with the approval of the company.
The content is the examination and approval of scheme and expenses.
1. Activity plan: background analysis; The purpose of the activity; Time, place, participants, form and content of the activity; Activity operation control; Emergency measures and so on.
2. Expenses: expenses required by the activity and within the budget.
3. Community activities.
Product display, how to attract passers-by and permanent residents to participate, product display consultation, appointment registration.
Description: The purpose of the activity is to let the potential consumers around the hair salon know the brand of the hair salon and the hair products when choosing a hair salon. Active communication focuses on letting the audience know about hairdressing knowledge and characteristics.
Three. Development of activities
1, when the activity is carried out, we should first pay attention to the rising popularity and the interaction between the audience and the promoters.
2. Pay attention to the object of data transmission (some of which may be the intelligence personnel of rival hair salons) and its key objects.
3. Pay attention to the order and norms of the scene, and collect the contact information of interested and interested audiences during the explanation and publicity of the hair salon project.
Four: End of the activity
After the event, you must clean up the site first, and then clean up, classify and package the promotional materials for the next use. Secondly, after the activity, focus on summarizing the activity, analyzing and focusing on paying a return visit and follow-up service to the intended customers.
How to do activities when the barber shop is open? four
First, industry analysis:
Since the beauty industry in China started from 1985, with the continuous improvement of people's living standards, the market snowballed, with an average annual growth rate of 20%. At present, the market is in a high-speed development stage.
After more than 20 years' development, the demand of China's beauty industry has surpassed that of Japan and South Korea, ranking first in Asia and second only to the United States and France in the world. In the future, China will inevitably become a global consumer market. With the implementation of China government's policy of expanding domestic demand, beauty industry is becoming the fifth largest consumption hotspot after real estate, automobiles, electronic communication and tourism. Looking back on the growth process of the beauty industry for more than 20 years, the overall scale of the industry has shown a leap-forward growth, the technical level has improved rapidly, and the number of employed people has expanded rapidly (the total number of beauty practitioners in China is about 6.5438+0.5 million, which is the industry with the largest number of employed people in the tertiary industry. ), wages have increased rapidly and operating income has increased substantially.
At present, the distribution pattern of the nature and structure of beauty institutions is: private enterprises (including individuals) account for 92%, foreign-funded enterprises account for 4%, state-owned and state-owned holding companies account for 3%, and others account for 1%.
The service mode of beauty institutions is as follows: 76% institutions mainly focus on life beauty, and 24% institutions mainly focus on hairdressing. Among them, 19.67% is cosmetic surgery, 15.06% is bodybuilding, 4.5% is slimming, 3.72% is fitness or main fitness, 2.65% is SPA or main SPA, and 4.9% is other.
Most beauty salons mainly focus on facial care and body massage, but today, Chinese medicine health and weight loss and body therapy have occupied the main source of beauty salon profits. Therefore, the health pavilion can not only attract beauty lovers, but also be a way for urbanites to pursue health. In recent years, with the continuous improvement of China's economic level, the number of sub-healthy people has also increased greatly. In 2009, the number of sub-healthy people in China has reached 5 1 100 million.
Combined with the above analysis of the industry, my own advantages and skilled operation experience in the industry, I decided to open a professional SPA health club.
Second, the working capital budget:
1. Total fund:1million.
2. Allocation of funds:
A. Store rent and deposit
B. Store decoration expenses
C. Goods and tools needed for operation
D. Personnel salaries
E. advertising fee
F. Working capital
Third, business preparation:
1. Store type positioning: bottom business (200-300m2)
2. Shop business circle survey: peripheral competitors, operating projects and customer unit prices, peripheral consumption levels,
Residential occupancy rate, number of customer groups, available development resources, etc.
3. Business projects: facial, SPA and health care projects (the world's top SPA projects; Strong pertinence and quick effect.
Health project)
4. Store decoration: design the room layout according to the project.
5. Target consumers: people with medium and high consumption levels.
6. Product brand selection and project pricing
7. Staff training (etiquette training, product training, technical training, reception process training, etc.). ), project settings.
8. Employee salary setting
9. Carry out outreach activities
Four. Analysis of selected projects:
1. Face project:
According to each age group and different skin conditions, set appropriate nursing items to meet customer needs. (Basic, efficient, special, seasonal, etc. )
2. Spa project:
It integrates more than 40 kinds of top spas in more than 30 countries around the world, including ancient Egypt, Italy, Thailand, Maldives, Indonesia, Britain, Switzerland, Belgium, the Philippines and China. Unique interior design, fairy-tale story background and thoughtful service make customers feel unprecedented dignity and enjoyment.
3. Health care projects:
Starting with skin-flesh-bone-viscera-meridians-qi and blood, the sub-health status of customers is comprehensively adjusted. Dig customer needs into the culture.
Verb (abbreviation of verb) Shopping mall operation planning:
1. extension, don't move
Mode: Use the seasonal items in the store to promote sales.
A. advertisements on community elevators around the store.
B. Online group buying promotion
C. form an alliance with other units around the store and enjoy the resources.
2. Staff training, improve professional skills and service level, do a good job in customer management, improve customer arrival rate and increase the number of consumption cards.
3. Promotion of seasonal projects in the store.
4. Introduce an incentive scheme for old customers to bring new customers to attract old customers and increase the number of customers.
5. Hold small salons on a regular basis to close the distance with customers, let customers feel the difference between the storefront and other beauty salons, and enhance customer loyalty.
6. Hold a customer appreciation meeting at the end of the year to thank customers for their support over the past year and make customers feel that the service in the store is worth the money.
7. Hold a staff meeting, summarize the performance of one year and the sales and annual plan of the next year, and reward outstanding employees.
Estimated income of intransitive verbs:
1. The invested capital was recovered in the first half of the year after opening (1 10,000), and the average monthly performance was167,000.
2. The target performance in the second half of the year is 6.5438+0.2 million, with an average monthly performance of 200,000.
Seven. Possible difficulties and solutions:
1. The quality and level of beauticians are uneven, with great mobility and difficult management.
Solution: A. Reasonable salary setting makes beauticians form healthy competition.
B. Professional education and training to solve employees' professional and technical problems; Career planning, solve the promotion problem of employees.
2. The operating expenses of beauty salons are getting higher and higher, and the profits are getting lower and lower.
Solution: A. Reduce the cost of in-store products through project integration.
B. Reasonable salary setting to reduce employee salary cost and in-store debt ratio.
C. Professional customer management system, to reduce the customer churn rate and improve the rate of new customers entering the store.
3. The homogenization of business projects between beauty salons is serious, which is easy for customers to have a comparison mentality.
Solution: A. After the project is integrated, customers can't compare it without promoting any brands.
B. Everything in the store has been given a brand-new concept, which other stores can't imitate.
C. Make a personalized nursing plan according to the actual situation of each customer, and win the recognition of customers.
How to open a barber shop? Activity plan 5
Theme: Celebrating National Day, Fashion Dyeing, Gift Packaging.
Purpose:
1 For the return of dyeing and perm customers on May 1 day and the haircut customers in August and September, lay the foundation for stable performance on New Year's Day and Christmas.
In view of May Day, customers will return home and control the consumption cycle.
In order to break away from the high competitive pressure of peer business circles and create more stable and growing performance.
4 help employees create momentum, create a group of customers, and generate continuous dyeing customers.
5 enable us to master and control the consumption cycle of our guests.
Let employees realize that only the guarantee of membership card can truly designate customers to spend repeatedly and stabilize their performance.
Encourage employees, so that all employees can increase cohesion, build team spirit and create high personal and team performance.
Let employees and guests have a grateful heart. Activity date: customized staff promotion: perms, vouchers, membership cards.
Activity content:
1 Perm and hair care are all 3. 2——4。 20% discount attracts customers and creates a large number of perm customers.
Set up perm package internally, reduce the target number of sales responsibility of card issuing, and create high unit price performance.
(1) high elasticity physical therapy ironing with water.
Answer: Perm+Natural Vinegar Treatment Essence Original Price Current Price
B: Perm+Hair Dye Original Price Current Price
C: original price and current price of hair dyeing+natural vinegar treatment essence
D: Perm+Hair Dye+Natural Vinegar Treatment Essence Original Price Current Price
(2) If each item reaches-yuan, send a mother's gratitude card with a value of-yuan, and you can spend it at will.
(3) Mother is grateful for the stored value card, the original price is 228 yuan, and the current price is 100 yuan, which can be consumed at will.
(4) Where a set of reversal membrane is purchased at the original price, a RMB stored-value card will be sent.
(5) Consumers who come to our store for consumption will be presented with natural essence films worth RMB. (6) Anyone who buys any products in our shop will be given a haircut service worth RMB.
All customers who want a perm on the same day are free and the price is the same.
4( 1) Cutting Kaka provides big-name activities.
(2) Wash, cut and blow for three times at a special price, and give a film inversion with a value of 1 times.
(3) Guests who buy VIP cards on the same day can be exempted from spending on the same day.
Example: VIP card element will send the reverse element.
(4) Customers who make a perm package can buy a perm for RMB only.
(excluding washing, cutting and blowing, valid until the day of the month) the interests of customers.
1 A well-known product, operated by professionals.
Let customers truly feel high quality, low consumption and high enjoyment.
3. Services that reassure customers and satisfy their confidence.
4 value for money, value for money service.
Key points before the activity:
1 The preparation of promotional items should not be sold in stores on a daily basis, but must be unavailable in the market.
Every employee must be familiar with the operation process of perm.
Whether the in-store POP layout, technical quality and tone communication training are in place.
4 Whether all the latest popular pictures are collected.
5. Organize customer data cards and make a controllable list for inspection.
6. Whether the distribution area and distribution of reserved volumes are clearly divided.
7. Make a controllable list of the hair stylist's home visit appointment results and work assignments in the business circle.
8 hair stylist's picture manual
9 a site sales talk, text sorting, how to make single scissors become dyeing and nursing customers, how to make dyeing and nursing customers become high-single customers.
B business circle visit speech c appointment list distribution speech d customer telephone greeting speech
E dyeing and perm technical training F 8- 10 haircut and perm training
10 A red banner b sticker propaganda glue c poster d customer telephone contact.
E early meeting of spiritual mobilization, the construction time is advanced 1 hour. F Every morning and evening, we will review the business situation of the previous 1 day.
1 1 task reward method
(1) Hairstylist Package Competition
(2) Push the card competition
(3) Overall performance and individual performance
(4) Assistant Package Competition
(5) Assistant Push Card Competition
How to plan activities when barbershops open;
★ Small Barber Shop Opening Activity Plan
★ hairdressing shop opening activity plan
★ How to make an activity plan when the barber shop opens?
★ Barber shop activity plan
★ Promotion Scheme Highlights of Barber Shop Promotion Scheme
★ Small Barber Shop Activity Plan
★ Small Barber Shop Activity Plan
★ Barber shop activity planning scheme
★ Promotion plan: A complete collection of barber shop promotion plans.