On July 27th, the new economic award selected by iResearch Group was announced. Beijing Lin Ruijin Network Technology Service Co., Ltd. (hereinafter referred to as Lin Ruijin) was awarded the best e-commerce agency service enterprise in 2010-201China by virtue of its strong operational capability and strong technical strength.
On the afternoon of 27th, in Shenzhen, iResearch Group awarded a number of awards, including the New Economy Award. Ai Rui said that the New Economy Award is to recognize enterprises that have made outstanding contributions to the development of the new economy in the past year. "As a well-known third-party consulting and statistical organization in China, iResearch's statistics and awards have high gold content. Lin Ruijin won this honor as recognition of the hard work of the team in the past two years. " Lin Ruijin co-founder Ann Shi Hui said.
An Shihui introduced that Lin Ruijin has been focusing on e-commerce operation services since its establishment, providing enterprises with all-round solutions. At present, customers are mainly food, clothing and cosmetics, and the industry is more focused, serving dozens of brands. 20 10 officially became a Taobao partner, and 20 1 1 was successfully promoted to one of the only 17 Ali Taobao partners in China.
"The number of partners in Ali Tao Tao has dropped sharply from more than 100 to 17, which is a microcosm of the increasing entry threshold and service level requirements of the agency operation industry." An Shihui believes that in the next 1-2 years, the agency operation industry will face a big reshuffle and bid farewell to the chaotic situation of mixed fish and dragons. The stronger the strong, the more eroded the weak, and a number of industry benchmark enterprises have emerged.
An Shihui believes that Lin Ruijin has become a leading enterprise in the industry in a short time, benefiting from the "all-round operation service and two-wheel drive strategy of IT system".
He further explained that most operating companies only provide operational services such as customer service, and the brand communication of service companies and the mining of value-added marketing services based on data analysis are not thorough enough; On the other hand, most other agency operation enterprises do not have independent EC-ERP and EC-CRM systems, so this agency operation service has become human-intensive manual labor and has no sustainable value.
"At present, on the one hand, Lin Ruijin can provide a series of all-round services including training, consulting, visual design, store decoration, customer service management, product management, warehousing management, distribution management, group purchase service, independent B2C operation and so on. On the other hand, Xue Rui EC-ERP and EC-CRM systems independently developed can provide customers with all-round IT system solutions from supply, finance, warehousing, operation to marketing. " This dual-track strategy provides an insurmountable core competitiveness for Ruijinlin.
The comprehensive and in-depth service system and technical ability have won strong recognition from enterprises that need e-commerce services, especially traditional enterprises that need to touch the net. At present, Lin Ruijin has successfully served more than 20 domestic and foreign top brands covering food, clothing, home appliances and other fields, such as COFCO, Sinopec, buy buy Maicha, Paul, Duck Baby and Konka.
For the entire agency industry, An Shihui believes that e-commerce has great potential, and the service system and level of the agency industry still have a lot of room for improvement. As a leading enterprise in the agency operation industry with the first-Mover advantage, the rapid development of e-commerce as a "new economic express" will provide Rui Jinlin with a historical opportunity to "break the cocoon into a butterfly".
Faced with opportunities, many entrepreneurs are also eager to try. An Shihui suggested, "At present, agency operators should constantly cultivate their internal strength, take customer experience and marketing services as the service core, and constantly provide added value to customers. In the next 2-3 years, the agency operation industry will gradually grow and become an important market force to provide enterprises with comprehensive e-commerce solutions. "
Innovation China Finals End Lin Ruijin Won the Favor of Judges
On August 26th, the Innovation China Finals came to an end. As an e-commerce agent and system service provider, Rui Jinlin won the favor of the judges, and more than 85% of the judges gave support and evaluation during the scoring process.
On the morning of August 26th 1 1, An, co-founder of Beijing Lin Ruijin Network Technology Service Co., Ltd. (hereinafter referred to as "Beijing Network Technology Service Co., Ltd."), introduced the overall operation and future development plan.
An Shihui said that a large number of foreign-funded enterprises need to open a channel and brand in China through e-commerce. Lin Ruijin is a fast-growing company. From the perspective of peers, there were three of us at the beginning of 2009, and now there are 150 people. Judging from the transaction volume, it was 30 million in 2009 and reached 200 million this year.
An Shihui said that Ruijinlin has been focusing on services, constantly striving to improve customer experience and focusing on e-commerce, and is an excellent e-commerce partner. Since its establishment, Lin Ruijin has successfully served more than 20 top brands at home and abroad covering food, clothing and cosmetics, such as COFCO, Jinliufu, Li Jinji, Sinopec, buy buy Tea, Paul, Duck Baby, Ruique, Yangshengtang and Konka.
The rapid growth stems from the subversive business model. An Shihui said that Lin Ruijin has the best combination of e-commerce system and agency operation.
After a year and a half of development, we have developed Xue Rui EC-ERP system. It has been used by more than 30 customers, from purchasing to finance to commodities, to CRM and WMS. From the perspective of openness, some domestic mainstream e-commerce platforms have been docked with mainstream platforms, and standards have been formulated to meet various docking needs. From the data point of view, powerful data mining is established to improve the operational efficiency and quality of e-commerce. It has been launched independently since August this year, and it is currently sold every day.
After Shi Hui's speech, he fully interacted with the on-site judges. Zhou Kui, a partner of Sequoia Capital China, asked about the number and profit rate of Rui Jinlin's team. Sun Xiaoguang, director of intel capital, communicated with An Shihui on how to operate e-commerce system and sales.
In the final scoring session, 85% of the judges expressed their support for Lin Ruijin's business model and development direction. At the same time, some investment enterprises had in-depth communication with Rui Jinlin after the meeting.
It is understood that the Innovation China Competition sponsored by Entrepreneurship Communication is the most influential exhibition of innovative technologies, products and business models in China. More than 100 well-known domestic investment institutions and people were invited to attend the finals and comment on the participating projects.
In the highly competitive e-commerce agency industry. Rui Jinlin was selected as the best e-commerce agent in 2010-201China by iResearch, and obtained the qualification of Taobao partner for two consecutive years.
An Shihui believes that the innovative China has provided a good exhibition stage for Rui Jinlin, and has been inspired by the communication with many judges and innovative enterprises, which will have a great impact on Rui Jinlin's future business development.
Rui Jinlin has been an operating partner for two consecutive years.
Recently, Taobao 20 1 1 completed the evaluation of Taobao partners, and the number dropped sharply from more than 20 10/00 to 17. Beijing Lin Ruijin Network Technology Service Co., Ltd. (hereinafter referred to as Lin Ruijin) stands out among many service providers and has been qualified as a partner of Tao Tao for two consecutive years.
Deep docking Taobao
An Shihui, co-founder of Lin Ruijin, said, "Lin Ruijin has provided customers with all-round IT system solutions from supply, finance, warehousing, operation to marketing by virtue of Xue Rui EC-ERP and EC-CRM systems independently developed. And has experience in serving more than 20 top brands at home and abroad, such as COFCO, Lee Kum Kee, Jinliufu, Sinopec, buy buy Tea, Paul, Duck Baby and Konka. "
An Shihui introduced that Taobao Partner was awarded the title of e-commerce outsourcing Service Provider after Taobao's audit and inspection. These service providers cover IT technology, operational services, marketing promotion, market research, warehousing and logistics, quality control insurance and e-commerce overall outsourcing (e-commerce turnkey).
"Lin Ruijin provides overall solutions for traditional enterprise B2C, including front-end consulting, website construction, marketing and customer service, and back-end independent research and development of ERP system. The key point is how to get rid of the limitation of human resources through technical characteristics, or
How to reduce the marginal cost through the replicability of products and finally achieve scale expansion. "
Up to now, Rui Jinlin has successfully operated several cases. For example, traditional brands such as COFCO and Sao Paulo men's wear, with the overall assistance of Ruijinlin, have tried out Ruijinlin's Xue Rui EC-ERP system, which has greatly improved their sales and brand awareness in Taobao Mall.
"Strong support of its own system and accelerated development of agency operation services." An Shihui believes that the EC-ERP system independently developed by Xue Rui is the core product and commercial value of Lin Ruijin. From 20 10 to 20 1 1, more and more practical applications of scientific automation have been well received by customers and are being recognized by more and more customers.
Xue Rui system has been fully upgraded.
Xue Rui ERP system is a comprehensive solution from supply, warehousing, operation to marketing based on the characteristics of online merchants and the underlying needs. On August 1 day, the upgraded version of Xue Rui ERP and CRM system was officially launched. At present, it has provided invoicing and CRM services for more than a dozen top 500 customers.
Xue Rui system is characterized by good data association and capture service. Through Xue Rui service, sellers can associate the products on the platform with the products in the system: the products published on the platform can be downloaded to Xue Rui system through Xue Rui service and associated with the real products in Xue Rui system; The real commodity inventory in the system can be synchronized to the platform through Xue Rui service; Through Xue Rui service, customers' orders will be automatically crawled from the platform to the Xue Rui system on a regular basis.
The synchronous association of data improves the speed of transmission. After the order review is completed, the Xue Rui system will automatically generate an outbound order to the warehouse, and the warehouse will quickly print the courier and invoice according to the outbound order for delivery.
At present, Xue Rui ERP system can be connected with Taobao API, and any enterprise can effectively know the inventory in real time through Xue Rui EC-ERP system, reduce labor costs and automatically solve after-sales service, update Taobao information synchronously and automatically solve orders.
In the aspect of automation function, Xue Rui ERP system simplifies the complex operation tools of traditional Taobao to anyone's ease of use and convenience of operation, which greatly solves the labor cost problem and effectively reduces the number of Taobao customer service staff operated by at least ten people to about three.
In after-sales service, 24-hour real-time mobile service can make customers have no worries. As long as customers have problems, Lin Ruijin customer service team can find them through the system display and solve them in time. Efficient ERP system and high-quality customer service team make customers have a better shopping experience.
The industry threshold has been raised.
"The threshold of the e-commerce agency industry is constantly improving, and it will continue to move towards standardization and scale. Taobao is one of the most important partners in Lin Ruijin. Obtaining the title of Tao Tao Partner is the recognition of the team's long-term efforts, and it is also the external embodiment of Lin Ruijin's commitment to providing customers with full-case operation services and IT system support business strategy. "
Taobao stakeholders believe that the audit conditions of Taobao Lily Plan are very strict, and the number of agents operating various types of services has decreased from more than 20 100 in 20100 to 7100 now. There are only two generations of operators in Beijing, including Ruijinlin.
In the face of the increasingly white-hot electric business, An Shihui said that after several years of exploration, the business model and industry prospects will become clearer and clearer. It is suggested that each generation of operators should have a clear direction, make their own style and not blindly follow the trend.
The rapid development of e-commerce agency business in Lin Ruijin has seized the opportunity of e-commerce tide. Yu Ce, general manager of Taobao's business platform division, once said: In the next 10 year, it is likely to be a link in the unknown industrial chain that seems to be done now, or a service that looks less popular, and it will grow up on Taobao.
Yu Ce believes that "in the next five years, with the rapid development of e-commerce and the rapid expansion of the big Taobao platform, what we need to see on the Taobao platform is not 400 billion, not 1 trillion, but 5 trillion or even1trillion. When Taobao can grow such a large economic capacity, I believe that small enterprises in every field will become giants in the industry. "
In the future, the competition in the power industry will be more intense. This time, Taobao's "slimming" plan will make the e-commerce agency industry begin to bid farewell to the mixed state.
An Shihui introduced that with the support of Taobao, the new Taobao partner also has greater advantages: open data docking with Taobao trading platform, accurate operation of pre-sales and after-sales services; Taobao will establish a set of service evaluation standards and methods based on this system, which will facilitate merchants to evaluate service providers and provide better services for customers and netizens.