(12) focus on improving the taste of scenic spots. Strengthen the leading role of scenic spots, make every effort to build high-quality scenic spots, and constantly enhance the core attraction of Luanchuan tourism. Laojun Mountain Scenic Area should dig deep into the cultural connotation of Laozi and enrich the tourism experience projects; Jiguandong scenic spot should protect the karst cave landscape, open up night tour projects and plan to build a tourism complex; Chongdugou Scenic Area should speed up the construction of supporting facilities, improve the service level, and strive for a national 5A-level scenic spot; Funiu Mountain Ski Resort should realize the transformation from winter tour to four seasons tour and build a national-level tourist resort. Longyuwan scenic spot should give full play to its resource advantages, change its management mechanism and enhance its development vitality; Yangtze Valley Scenic Area should plan and build a tourism complex project with high level and high standard, and build a healthy pension base; Baoduzhai scenic spot should dig deep into the connotation of red tourism culture and cultivate rich tourist consumption points; The port of Maldives should speed up the construction of the third phase of the project, enrich and improve the aquatic tourism products and supporting services; The development of Daobeigou, Jiulongshan Hot Spring, Yiheyuan Canyon Rafting, Taxus chinensis Scenic Area, Butterfly Valley, Jinniu Lake and other scenic spots should be accelerated to enrich tourism products.
(thirteen) to create a characteristic tourist town. Urban construction should strengthen the concept of tourism orientation and tourists first. The construction of tourist counties should follow the new Chinese architectural style, speed up the development of new eastern areas and the transformation of old villages in old cities, actively promote the construction and upgrading of urban road networks, gradually beautify and brighten mountains, rivers, streets and buildings, build a number of cultural sculptures and urban garden sketches, and comprehensively enhance the image of the city. Tourism industry cluster area should promote the construction of main functional sectors as a whole, focusing on upgrading infrastructure, speeding up project construction, attracting investment and increasing efficiency, and cultivating industrial clusters, so as to form an industrial cluster effect as soon as possible. Small towns and new rural communities should integrate tourism elements, focus on ecological landscape corridors, speed up the transformation of new houses in western Henan, and create characteristic villages and towns in western Henan. It is necessary to increase investment in tourism, and actively develop tourism real estate, such as health care and pension bases and "second homes".
(14) Accelerate the development of rural tourism. Actively practice the development model of "tourist attractions+amorous towns+characteristic farms". Adhere to differentiated development, realize "one town, one product", and build a number of rural tourist resorts with leisure as the theme. Tantou Town should pay close attention to the construction of tourism distribution center, speed up the development progress of Jiulongshan Hot Spring Resort, build Chinese herbal medicine industrial park and develop gold industry tourism. Sanchuan Town should rely on Baoduzhai Scenic Area to coordinate and promote the construction of Dahongchuan Sightseeing Park and Yaowan Colored Leaf Forest Base. Jiaohe Town should build a peach-chrysanthemum intercropping sightseeing garden and a rare seedling sightseeing garden along the road around Daohuigou scenic spot to develop alpine leisure and holiday tours. Wan Tao Town should develop the seedling and flower industry around Yiheyuan Resort and Alpine Drifting Project. Shimiao Town should build a tourism industry cluster in Qigugou around Funiu Mountain Ski Resort. Miao Zi Town should focus on Longyuwan Scenic Area, improve the environment along the Luo River, and build rose, blueberry and rose manor. He Yu Town should rely on Liu Ping Eco-agricultural Sightseeing Park to develop agricultural sightseeing and picking tours. Songkadian Town should focus on the development of rapeseed manor and build a photographic sketch base. The Chongdugou Management Committee should focus on the upgrading and renovation of farmhouse hotels, the construction of tourism consultation centers and Daqinggou tourism complex. Luanchuan Town and Chengguan Town should give full play to their regional advantages, do a good job in attracting investment for tourism complexes, and develop business restaurants, characteristic blocks, amorous towns and tourism real estate projects. Baitu, Lion Temple and Qiuba towns should develop seedling and flower industries and special aquaculture along the way, and expand the tourism commodity industries such as drinks, lotus stones, rattan and forsythia in persimmon vinegar. Lengshui Town and Songkadian Town should rely on molybdenum mining, dressing and smelting to develop characteristic industrial tourism.
(fifteen) vigorously develop the exhibition economy. Introduce the market mechanism, and run well the festivals such as Laojunshan Cultural Tourism Festival, Funiu Mountain Ski Festival, Summer Summer Festival and Autumn Red Leaf Festival. , enhance the scale and level of the Central Plains Tourism Commodities Fair, build a well-known exhibition brand in the central region, and promote the development of exhibition tourism in Luanchuan. Hold national tent festival, chess competition, national mountain games, alpine skiing open and other sports events to promote the integrated development of sports and tourism. Relying on the tourism industry cluster, the Central Plains Conference Center will be built, and commercial and cultural activities such as New Year concerts, concerts, photo competitions and country concerts will be encouraged. Efforts will be made to promote the development of tourism propaganda, investment attraction, product sales, economic and trade exchanges and cultural exhibitions, and continuously improve the comprehensive benefits of the exhibition economy.
(sixteen) improve the tourism industry system. While continuing to promote the construction of tourist attractions, we will constantly enrich and improve tourism elements such as "eating, living, traveling, shopping and entertainment".
Develop special catering. Explore and innovate local catering culture and create snack brands with distinctive regional characteristics. Highlight green and ecology, develop local specialty dishes, flavor snacks and health-preserving medicated diets, and enrich the types of catering. Formulate and implement Luanchuan farmhouse banquet standards to enhance the taste and brand awareness of farmhouse banquets. Insist on holding snack competitions, launch fine dishes and strengthen publicity and promotion. Improve and upgrade the service facilities of tourist hotels. Planning and building characteristic dining blocks in county towns, and cultivating and developing farmhouse music, farmhouse music and characteristic farmhouse food streets in rural areas.
Improve reception capacity. According to the idea of "high-end breakthrough, mid-end expansion and low-end promotion", the hotel industry planning of the county town will be compiled, and a number of brand hotels, theme hotels, express hotels, motels and youth hostels will be developed around the county town and scenic spots to form a reception system with complete categories and reasonable levels. Establish a county-wide linkage marketing and access mechanism for farmhouses, formulate policies to support farmhouses, encourage themed, high-quality and differentiated development of farmhouses, solidly promote the transformation and upgrading of farmhouses, and build a number of characteristic farmhouses and country hotels.
Improve the transportation system. Create conditions, strive to start the Luanchuan section of Wuxi Expressway as soon as possible, and do a good job in the preliminary work of Luanchuan-Lushi Expressway. Accelerate the implementation of the extension project of parking lots in county towns and scenic spots to meet the needs of tourists in go on road trip. Open special tourist buses from the county to major scenic spots and scenic spots, and build a smooth and convenient county tourism transportation system. Plan to build a bicycle greenway between the county seat and major scenic spots and towns, and carry out bicycle riding projects.
Develop tourist commodities. Hold a tourism commodity design competition to enhance the innovation ability of tourism commodities. Strengthen cooperation with the R&D Center of Tourism Commodities of the National Tourism Administration and Yiwu tourism commodity enterprises to improve the R&D level of tourism commodities. Actively develop tourism commodity enterprises, relying on agricultural and sideline products, crystals, gold, ornamental stones (yellow jade, Heluo jade, Yiyuan jade, lotus stone) and other resources to develop more tourist souvenirs and tourist commodities that are popular with tourists. Encourage tourism commodity enterprises to strive for provincial and national excellent brands. Relying on the Central Plains Tourism Commodity Expo, we will build a platform for the exchange and trading of tourism commodities in the Central Plains, and make the tourism commodity industry bigger and stronger.
Enrich culture and entertainment. All scenic spots should actively develop cultural entertainment and performing arts projects that conform to their own cultural connotations. Encourage the establishment of professional performing arts companies, invest in the construction of square stage, and run square cultural activities well. Hire professionals to plan and build large-scale performing arts programs with Luanchuan characteristics. Introduce preferential policies to encourage and guide the rapid and orderly development of cultural and leisure industries such as bars, tea bars, karaoke bars and foot baths. Accelerate the construction of Fenghuang Tianjie and Fenghuang Square, and build a comprehensive tourist and commercial block. Plan to build a professional street of leisure and entertainment bars to enrich the nightlife of tourists. Actively introduce cultural creativity and animation industry. Meet the diversified consumption needs of different tourism groups and effectively expand tourism consumption.
(seventeen) to improve the publicity and marketing effect. Perfect Luanchuan tourism image recognition system. Strengthen brand promotion in mainstream TV media, outdoor media and print media, add public service advertisements in county towns, and put large outdoor billboards along highways such as Luoluan Expressway and Wuxi Expressway to create a strong atmosphere of "panoramic Luanchuan". Integrate the marketing resources of scenic spots and implement policies such as travel pass, joint ticket and free ticket in different periods. Formulate incentive policies for tourist bus groups and travel agencies. Using modern media means, we will strengthen online publicity and marketing, shoot tourism image films, micro-movies and micro-TV promotional films, and create Luanchuan tourism theme songs. Mobilize the party and government departments, tourist attractions, tourism enterprises and other forces to vigorously explore the medium and long-distance tourism market.
(eighteen) to strengthen the construction of ecological civilization. Strengthen the publicity and education of ecological civilization, and enhance the eco-environmental awareness of cadres and people in the county. Promote the use of energy-saving products and carry out activities to create "green hotels" and "forest homes". Extensively carry out afforestation activities and strengthen the ecological foundation of forestry. Strengthen water quality monitoring and protection of major rivers and water sources. Check the carrying capacity of tourists in tourist attractions and promote the orderly development and sustainable utilization of tourism resources. Optimize the structure of under-forest aquaculture and develop characteristic aquaculture suitable for tourism and catering. Promote industrial cleaner production and realize green development; Improve the ecological restoration standards of mines and tailings ponds and improve the ecological environment. We will continue to carry out comprehensive improvement of rural environment and "Clean Home, beautiful countryside" activities, and strive to build beautiful countryside with perfect facilities, good environment and harmonious humanities.
(nineteen) to strengthen the management of the tourism industry. Vigorously promote the standardization of tourism and improve the overall level of tourism. Construction of Tantou, He Yu, Miao Zi, Luanchuan Township, Chengguan Town, Shimiao and other townships and Chongdugou Management Committee Tourism Consultation Center; Complete the upgrading of star-rated public toilets in county towns and major scenic spots, and open unit toilets along the street; Improve the tourist traffic signs and information layout of the main roads of the county and the main streets of the city, and upgrade and transform the county squares, parks and municipal public facilities; Increase the county-wide tourism consulting service in the public security booth. Promote the construction of smart tourism and digital Luanchuan, and provide multi-terminal information services. Establish and improve the statistical index system of panoramic Luanchuan, carry out the general survey of tourism resources, and implement the system of monthly and annual reports of tourism, so as to provide decision-making basis for the construction of panoramic Luanchuan.