Article 1
One of the clues of health day activities-public welfare;
The second clue of health day activities-action;
During Men's Health Day, we promoted:
The first consultation center for andrology diseases in Shanxi Province was established.
The provincial capital opened the first hotline for couples' sexual health.
Opening the first reproductive health hotline for college students in the provincial capital
Hi-safe BPH high security system was successfully imported.
Do 1-2 program in healthy time.
The second set of "Healthy Time" of Taiyuan TV Station, as a health brand column in Taiyuan, has gained considerable recognition among the citizens. Using this media to carry out a series of publicity can fully expand publicity and expand its influence among citizens. The first broadcast time of "Healthy Time" is every Sunday. We can choose the 22nd and 29th to do two programs. -Newspapers and television should publicize at the same time, and do a good job in program preview and content interaction.
Explain the exercises
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Adolescent sexual health education and guidance
Mainly for parents to explain the problems encountered in the development of teenagers and provide solutions. At the same time, the program publicized the opening of the first reproductive health hotline for college students in the provincial capital.
The present situation of andrology development and the problem of contemporary male infertility
For all men, it explains the development of men's health days over the years, the current situation of andrology development in China, the current situation of men's medical treatment, the sub-health and great health problems of men, and the increasing number of infertile men with social development. Set up the first consultation center for andrology diseases.
Sexual harmony between husband and wife
For couples over the age of 35, at the same time, it was publicized on the program: the first hotline for couples' health in the provincial capital was opened, and a full-time male doctor was sent to answer the phone 24 hours a day to receive advice and help for couples' harmony and family happiness. Relevant experts explained on the spot. Mainly publicize the sexual function department of our hospital.
Elderly Health and Prostatic Hyperplasia Surgery
This year, 65438+1October 30th is the Double Ninth Festival, which is also the Festival for the Elderly. Take this opportunity to care for the health of the elderly. The combination of surgical site and off-site explanation. Hi-safe BPH high security system was successfully imported. -advance media notice, mainly to publicize the prostate department of our hospital.
TV copywriting action article
65438+100 on October 28th
-National Men's Health Day
Shanxi Province established the first consultation center for andrology diseases.
The first hotline for couples' sexual health in the provincial capital was officially opened.
The first reproductive health hotline for college students in the provincial capital was officially opened.
High-safety prostate hyperplasia high-safety system was successfully introduced.
Let the men in the provincial capital get more medical care and public welfare assistance.
Caring for you —— Taiyuan Oriental Male Hospital
Comprehensive strength of TV copywriting
What does it mean that the cumulative number of successful patients with reproductive infections exceeds 30,000?
—— Taiyuan Oriental Male Hospital has strong experts and first-class technical level.
What does it mean to improve the symptoms of patients with various prostate diseases?
—— In-depth research on oriental andrology has achieved remarkable results.
What does it mean to improve the function of patients with sexual dysfunction?
—— The treatment function of Oriental andrology is scientific, safe and lasting.
What does it mean for many male infertile patients to have their own babies?
—— The first breakthrough of oriental andrology in the field of male infertility.
Trust is on your side-Taiyuan Oriental Male Hospital
The third line of health day:
How to involve patients?
10 Doctors gather in Yaolongcheng.
A large-scale public welfare action of caring for men's health is under way.
65438128 October-the seventh China Men's Health Day. Beijing-Shanghai famous doctors, authoritative media and Taiyuan Oriental andrology hospital jointly held XX Shanxi caring for men's health large-scale public welfare action and the third Shanxi andrology famous doctor activity.
65438+1October 15-165438+1October15
Member of the famous doctor engineering expert, authoritative andrology in Beijing and Shanghai, Taiyuan Oriental andrology hospital mainly popularized the knowledge of andrology in Shanxi, conducted academic exchange and pilot application of new technologies and new schemes for diagnosis and treatment of andrology diseases, and comprehensively improved the level of diagnosis and treatment of andrology diseases. At the same time, they will also conduct on-site treatment and key consultation for male patients.
In order to welcome the arrival of Men's Health Day, Taiyuan Oriental Male Hospital has implemented several major measures to contribute to men's health.
Action 1. The first consultation center for male diseases in Shanxi Province was established to fully restore male motivation.
Action 2. Sexual health education into the campus
Opening the first reproductive health hotline for college students in the provincial capital-
Action 3. Opening the first hotline for couples' sexual health in the provincial capital-
Action 4: hi-safe BPH high security system was successfully introduced, and BPH surgery for elderly men was safer.
Prostatic hyperplasia surgery has entered the era of high security, and Taiyuan Oriental Male Hospital has been included in the hi-safe high security system for prostatic hyperplasia.
Three safe modes of benign prostatic hyperplasia;
1, must accept the strict inspection of instruments and the experience of surgeons;
2, must have a full set of surgical instruments, successful operation 1000 cases;
3. Every operation must be strictly monitored by 32 indexes, and an international standard laminar constant temperature operating room must be built.
1 min self-examination of andrology diseases
Do you have symptoms of frequent urination, painful urination and burning urethra?
Do you have any symptoms such as waiting for urine and poor urination?
Whether there are symptoms such as unclean urine, bifurcated urine and white drops.
Do you have any symptoms of lower abdomen, groin, lumbosacral pain?
Whether the urethral orifice has symptoms of pus, swelling and increased secretion.
Do you occasionally feel that the urethra crawls like an ant and has itchy symptoms?
Whether there are symptoms of perineum and scrotum itching.
Do you have symptoms of scrotal swelling and pain?
Do you have dizziness, insomnia and dreaminess?
Are there any symptoms of hypofunction and mental fatigue?
Whether there is weakness in the waist and knees and too fast time.
Is there a phenomenon that the foreskin is too long or that * * * cannot be exposed?
the second
I. Background of the event
1. The World Health Organization designated June 28th of 10 as "World Men's Health Day", calling on society and families to pay attention to men's health.
2. There is too much pressure in modern society, and various cardiovascular and cerebrovascular diseases are the main diseases that plague urban men.
3. In September, 10 autumn tea was launched.
4. Tea has the functions of cancer prevention, anticancer, heatstroke prevention, detoxification and toothache treatment. White tea and Pu 'er tea have significant health care functions.
Second, the purpose of the activity
1, pay attention to men, advocate health and taste life.
2. Reduce inventory and increase sales in the short term.
3. Expand the market share of products, improve social visibility, shape a good corporate image, and let more audiences know about xxx.
Third, the theme of the event
Xxx health tea, escort for men's health.
Fourth, the activity time
2009125-28 October
Verb (abbreviation for verb) activity place
Xxx China direct stores, hypermarkets, major franchisees.
Activity of intransitive verbs
1, special discount
During the activity, direct stores and hypermarkets set up special price and discount areas, and customers can enjoy special price and discount activities, such as holding DM coupons and enjoying more discounts.
2. During this period, the value of tea purchased exceeds 1 000 yuan, and a gift package of "Men's Health Tea" is given * * * 50g health tea * *.
Seven. Activity promotion
* * * A * * Preparation before publicity
1, DM publicity page: print the DM single page of the event before the event and distribute it in front of the store, or distribute it in crowd gathering areas and communities * * * if possible, so as to expand the influence and publicity of the event.
2. Triple: activities, product introductions and sensational advertisements.
3. Posters: make posters in front of the store, arrange special personnel to receive consultation * * * to understand the basic knowledge of tea health care pharmacology * * *, and you can also open a * * * telephone if you have the conditions.
4. Store POP: Flag hanging, X-booth, Yi Labao publicity activities to increase the activity atmosphere of popular stores.
5. Radio station: inform the incident information and expand the impact of the incident.
For details of the above publicity, please refer to the attachment "Advertising Copy of Men's Health Day".
* * * Follow up after the second * * publicity.
1. Invite local media to follow up on this incident.
2.xxx website or other industry website forums publish the hard, wide and soft articles of this event.
The above can be operated according to the actual situation.
Eight. cost budgeting
1, X-stand: 100 yuan /x 2 = 200 yuan;
2. Yi Labao: 1 10 yuan/month ×2=220 yuan;
3. Publicity page * * * DM * *: 0.5 yuan/Zhang× 2,000 copies = 1 1,000 yuan;
4. The cost of radio advertising is about 4,000 yuan;
Total: 5420 yuan
Nine. Effect estimation
1, inventory decreased, and sales increased in a short period.
2, public relations activities to enhance xxx brand image, expand influence and social visibility.
Article
I. Theme of the event
The theme of "Men's Health Publicity Day" in 2003 was "Caring for Men's Health and Popularizing Scientific Knowledge".
With the deepening of reform and opening-up in China and the rapid development of national economy and society, men are under pressure from family, employment and society. Caring for men's health means starting from advocating the concept of "great health", caring for men's physical health, mental health and social endurance, aiming at men's participation in family planning and paying attention to men's health problems, solving men's confusion and doubts in reproductive health care, mental health care and social endurance, creating a happy and harmonious husband and wife life and improving the quality of family life. The purpose of this activity is to publicize and popularize scientific knowledge about male reproductive health, such as sexual dysfunction, psychosexual disorder, prevention of sexually transmitted diseases, AIDS, infertility, etc., and call on the whole society to care about male health, and call on men to consciously assume the responsibilities of family and society, production, life, fertility, eugenics and excellent education.
Second, the activity arrangement
In 2003, the "Men's Health Publicity Day" sponsored by the National Population and Family Planning Commission will be held in conjunction with the second China Family Planning/Reproductive Health New Technology and New Products Expo. The specific arrangements are as follows:
1. According to the theme of "Men's Health Publicity Day", a publicity booth for "Men's Health Day" was set up at the Expo to publicize and popularize the scientific knowledge about men's health and the scientific, civilized and progressive concept of marriage and childbearing, provide reproductive health services, and organize expert consultation and free clinic.
2. Organize relevant experts to give lectures and answer questions on popularizing male health science knowledge and improving the quality of family life; The experience of male participation and male health is introduced by relevant units.
3. Organize relevant personnel to visit Dalian "Men's Healthy Community" and participate in related activities in the community.
4. Organize journalists from news organizations to cover relevant leaders, news figures and "Men's Health Publicity Day" activities.
Three. Requirements related to activities
* * * A * * * All units should combine local conditions and closely combine "marriage and childbearing activities" to form a strong social publicity momentum and atmosphere around the theme of "Men's Health Publicity Day". Strengthen cooperation with propaganda, health, culture, radio and television, mass organizations and other departments, hold male health training classes, male reproductive health exhibitions, carry out male health consultation and guidance, distribute publicity materials about male health, and organize colorful social publicity activities such as newspaper columns and TV radio lectures.
* * * II * * China Population and Culture Promotion Association will continue to do a good job in summarizing and promoting the pilot community of male health publicity and education, so that this activity can truly rely on the community, enter the family, serve the masses, encourage the majority of male citizens to participate in family planning, popularize scientific knowledge and build a happy family.
* * * Three * * All units should pay attention to summing up experience and report the activities and information about "Men's Health Publicity Day" to our regimental headquarters in time.