If you don't do store management, it is very likely that the performance of beauty salons will not break through or decline. However, when the performance of beauty salons can't break through or decline, there are two reasons: First, there is a large loss of customers and the number of customers decreases; Second, the average consumption level of individual customers has declined. As long as we find the right reason and prescribe the right medicine, the performance improvement is just around the corner. Because the decline of personal consumption level is related to its economic ability and social environment, the feasible way to really start from beauty salons is to reduce the loss of tourists.
Reasons for customer churn:
1, too busy. The beautician is too busy to take care of every guest, resulting in a certain loss of customers. But this does not mean that the business in the store is good, because it is very likely that the beautician did not make an appointment in advance and let the customers concentrate in the same time period, which will naturally lose some customers.
2. Lack of change. Many beauticians neglect to accept new technology, so that they can't improve their personal technical ability, which will also lead to the loss of tourists.
3, no longer pay attention to the customer's feelings. Because beauticians are familiar with customers, they gradually ignore asking customers how they feel about the service. You know, although technology is important, the customer's feelings are also important.
4, put forward practical suggestions to customers, and only focus on making money, so that customers will be excluded.
5. There is no discrimination. Many customers are greedy and cheap. If beauticians can give small discounts to regular customers in time, they can stabilize a large number of customers, otherwise it will also cause the loss of tourists.
6. Offend customers in words or behaviors. Some beauticians are blind, arrogant and unfriendly, which makes customers resist and easily leads to the loss of tourists.
7. Lack of self-confidence. Beauticians have no confidence in themselves and are afraid of contacting customers. Of course, they can't provide the best technology and the most professional service, and the customers with high liquidity naturally lose.
8. The beautician has a poor image. A beautician is a person who brings beauty to others. If her image is too bad, who will believe that she can make herself more beautiful?
9, quick success. For customers who come for the first time, they will ask her to do monthly care. If they want to buy a lot of products, it will inevitably scare customers away.
The solution is:
1. Establish customer consumption files, record and archive the consumption of each customer, and track them regularly. For example, if a customer has done skin care once and needs to do it again after a while, the beautician can make an appointment on his own initiative. When the customer is used to this kind of reservation, he will become a stable customer in the store and introduce many other new customers.
2. Establish a good relationship with customers. Beauty salons will call customers every once in a while to ask about consumer benefits, such as whether the products they bought last time have side effects and how effective they are. Caring for your customers like friends will definitely make them feel good about beauty salons and become loyal customers.
3, it is recommended to do course care, if your customer has trusted your technology, you can suggest her to do course care, such as monthly skin care, so that customers will pay first and then enjoy, and naturally continue to receive services.
Therefore, it is very necessary to do this work well. If you want to do it easily, then I suggest you look at Meiku intelligent management software, which can help you do a good job in store management. I hope the landlord will adopt it.
B. Who knows how to choose the store management system of a beauty salon?
A good beauty salon shop management system can not only reduce the workload of managers, save labor costs, but also improve the income of shops. However, if you want to choose a good beauty salon store management system, you need to pay attention to avoid some "pits". First, whether the industry is correct. Different industries have their own business characteristics, and have different functional requirements for consumer cashier and member management. The more functional modules, the better, and the most important thing is to be suitable. Second, whether it is easy and convenient to get started. In addition to the usual cashier settlement, membership management and other operations, there are complex operations such as inventory checking and warehouse management. This requires that the beauty salon store management system must be simple and easy to use, in order to really improve efficiency, otherwise it will waste a lot of time every day and the workload will increase. It is recommended to use the membership management system, which is easy to operate and suitable for all beauty shops.
C. how should the beauty salon manager manage the store affairs?
The beauty salon manager carries out store management, the main purpose of which is to improve the sales performance of beauty salons.
Yiji Technology believes that the store manager can manage the store from the following six aspects:
As a beauty salon manager, the manager's management ability is standard configuration, and he has rich operating experience in beauty salons.
Emergency handling in shopping malls, including customer dissatisfaction. As the manager's boss, you must be able to handle emergencies.
To set an example, the store manager should set an example for beauticians with his professional quality and guide them positively.
Timely care, keen awareness of employees' emotions, timely communication and guidance, and arouse their enthusiasm for work, it is best to communicate with beauticians regularly.
A good manager can often manage fairly, so that every employee can recognize and support his decision, and at the same time, he has a strong ability to maintain customers.
Embrace new technology, improve efficiency and reduce costs. Choose a suitable beauty shop management system, such as Yiji Software of Yiji Technology, and a one-stop beauty shop management solution, including front desk cashier, member management, marketing outreach, WeChat applet, business report, employee management, services and commodities, and mobile phone background.
If the beauty salon manager can have the above abilities, he is a very good manager, and the beauty salon will do well under the leadership of such a manager.
D. how should the beauty salon manager manage the store affairs?
First, the beauty salon manager must know more about the development of the beauty industry and keep abreast of new information and changes. It is best to master professional skills, the management process of beauty salons, understand customer files and handle the objections of beauty salons, so as to be more convincing in front of employees and calmly face any changes in beauty salons. Second, formulate the daily code of conduct for employees, "No rules, no Fiona Fang". A beauty salon should have a standard to restrain employees' behavior norms in order to carry out its work better. Including the schedule of work and rest, the arrangement of health duty, the division of labor among employees, the clear division of responsibilities and rights, and the implementation of rewards and punishments. Humanized management should be carried out for employees. Beauticians are relatively young, and their cultural quality and professional knowledge need to be improved. It is necessary to provide them with a stage for learning and development, communicate with employees more, master and adjust their mentality at any time, and retain effective beauticians. They have mastered good professional skills and are very familiar with old customers. Beauty salons will develop better. 3. Staff morning meeting, weekly study time, summary report, etc. Everyone needs to be in place step by step and develop a good habit of loving learning and summing up. Moreover, recreational activities for employees can be carried out, which can not only improve the comprehensive quality of beauticians, activate employees' thinking, show their talents, but also help everyone's centripetal force. Four, the beauty salon manager must formulate a reasonable membership management system, not easily destroyed. Basically, every beauty salon has its own membership management system, but many of them exist in name only. The discount and feedback of products should be implemented in accordance with the membership management system, otherwise it will also make customers psychologically unbalanced and disrupt the market price of products during non-activities. Finally, it is not good for beauty salons. Five, customer file management, including the grasp of basic customer information, telephone, occupation, personality hobbies, customer skin analysis, recommended products, the effect of using products, customer feedback and comments.
E. Who has a good beauty salon store management system?
We use the Hui Ke beauty shop service system, which has been stable for more than two years. The key is good service and peace of mind.
F. What are the functions of the beauty salon store management system?
Manual management of beauty salons is very laborious, so we need a store management system of Yingying Beauty Salon to help manage. The specific functions are as follows:
1, member management. The system can record the personal information, consumption information and membership card information of each customer who handles membership business, so that beauty salons can master the consumption hobbies and abilities of members, and thus launch products and services that are more suitable for their preferences.
2. Commodity management. What beauty products are used every day, every week and every month? What are the most used products and what brand series are used? Therefore, the next purchase will focus on increasing the quantity. In addition, you can also know the inventory situation of each product, and you can "check for leaks and fill gaps" at any time.
3. Staff management. The attendance of each employee and the number of customers served are recorded in the system, which effectively helps the store manager manage the employee's commission.
4. Other functions. For example: mass electronic coupons, holidays and member birthdays, automatic SMS to protect customers, cashier accounting management, mobile phone store management and so on.
G. Some people have heard about the course of beauty salon store management taught by Mr. Li Hua, a source enterprise across the river, but it is not so good.
To study. You must go to a regular college to study.