Experience from 0 to 1
Whether it is from the media operation or the company's operation channel construction, Xiaohongshu is still very good as a profitable sideline platform. On the one hand, the flow is large, on the other hand, the flow value is large! I would like to share some experiences with you here: 1. Preparation before construction 1. According to what you want to do, you should purposefully take relevant notes on the home page of Little Red Book, and like, collect and comment appropriately, generally for 20 minutes each time, and brush them once every morning, noon and evening; If you have time to browse more, you can also learn more and explore the situation. 2. Find high-quality bloggers and learn about the works. Find three bloggers with more than 1.5-30w fans in Xiaohongshu, and find at least three notes with 20K ~ 20W+ data on their homepages. To analyze their home page, cover, note style, note content, content layout and so on. , are written down for easy analysis. 3. Simulate the actual operation and have the first draft of notes. When we combine ourselves with the operation ideas of reference bloggers, we probably already have a confused idea in our mind. According to the blogger's notes, find the tools and materials you need in the notes. I have been using Maker Sticker and Meitu Xiu Xiu. Second, take graphic notes 1. Find the hot keywords in the direction you want to do. You need to write an article of more than 800 words (the final deletion may not reach 800). 3. Add favorite fonts, stickers, filters, and combine graphics and text. 4. Generally make 1 cover picture, 5-7 inner page picture, 1 self-introduction picture. 5. The title, the beginning of the content, the specific content and the end of the content are generally written in the text. According to this process, we can try to write our first little red book note. 3. Officially release the processing details 1. The title is limited to 20 words, and quantifiers and keywords are well used in the title to attract users. 2. The number of words in the text should be controlled between 300 and 500, with the theme highlighted at the beginning, the key content highlighted in the middle and the personal value highlighted at the end. Remember to add related topics at the end of the article. It is better that the heat is above 1 000000 to10000000, especially the topics that meet the requirements of the government in the near future should be added in time. 4. Remember to add places when publishing notes, try to locate them in first-and second-tier cities, and locate different places according to the target population. Remember to check whether your copy is sensitive to violations, and remember to modify it in time. After doing the above operations, we'd better stick to one class every day, or at least five bets a week, until we stick to it for one month, and basically we will see the effect. The market for little red books is very large, and newcomers are particularly easy to realize. The content of this article may be useful to you. If it helps, you can click it!