1. Cultural traditions and consumption habits: In Kunshan, foot bath has become the consumption habit of local residents, so there are more foot bath shops.

2. Fierce competition leads to market segmentation: the foot bath industry is fiercely competitive. In order to stand out in the market, merchants will constantly innovate and optimize their services to meet the diversified needs of consumers, which has also led to the segmentation of foot bath shops in Kunshan market, and many foot bath shops with different types and different positioning have appeared.

3. Economic development drives consumer demand: With the rapid economic development in Kunshan, people's living standards and spending power have been greatly improved. As a traditional leisure way, foot bath is in great demand in Kunshan market.