As a first-time store manager, Huang Xiaoming has been controversial recently, and he himself regrets it in the program. As a store manager, he has to bear a great responsibility and play the role of a bad guy, otherwise the turnover target will not be achieved. Amanda, the chief financial officer, also said that business was not so easy, and Huang Xiaoming felt that he was similar. Counting these two well-known artists in the circle, they have invested in many industries, and few of them have survived until now, and many of them have lost money. It seems that the star effect is not so good in the investment world. Without business acumen, stars also lose money.
This time, Du Ruoxi went to the restaurant he invested in to find out the situation. As a shareholder, although he is the youngest and has the least shares, he should do it himself. This is actually the second time she has been to her restaurant this year. It really makes no sense. The manager didn't come to work for ten days, the waiter was unfamiliar with the menu, and the big store was deserted and very bleak. In order to learn from the scriptures, I went to the store specially with Kevin Yan for advice. The monthly loss will surprise Joker Xue and Zhu Zhen to dilate their pupils. It seems that there are really many, if not millions, there may be hundreds of thousands.
Several shareholders, large and small, all have their own industries, and they don't live by opening restaurants. In particular, major shareholders don't care about restaurants at all, so naturally they don't care. The decoration style in the store is too gorgeous, the menu is not suitable for minority customers, and the price is too high. Imagine who will eat a whole roast whole lamb at noon. Today's consumers are mostly young people. They often make friends with three or five friends, pursue fashion trends, pay more attention to taste and experience, do not have sufficient market research, and can't keep up with the changes in customer needs.
Joker Xue has done a good job in this regard. The first store was also the low tide of his career as a singer. From the front desk to the kitchen, he stared at every process, and the seasoning was also developed by himself. Many people were invited to try the dishes, get to know the customers' tastes, consult their opinions and dig up the details a little. Adding a few drops of vinegar is the rule, and the unified standard is not allowed to be changed. It was this entrepreneurial spirit that led to the subsequent prosperity. Ren Quan is a big shot in the investment field. He used to be a very good actor. In order to have enough energy to engage in his favorite industry, he directly withdrew from the entertainment circle and concentrated on doing what he liked.
No matter how famous you are, the star effect can only produce short-term effects. In the long run, you still need keen market observation, professional management ability and reliable partners. It is impossible to sit at home and wait for dividends after investing money. After all, there are not so many pies in the sky. Finally, I think Kevin Yan has a good attitude. People living in this world don't have to fight for everything, find what they like, don't be so demanding and slow down.