The display design of a shop focuses on window design, and the focus of window design lies in how to make creative windows. The so-called window is the facade of a shop, so we must pay attention to the design of the facade. When designing window displays, the following points should be followed first: 1. Window display should reflect the operating characteristics of retail stores, so that media audiences will be interested in the displayed goods and want to buy them.

2. Seasonal commodities should be displayed according to the consumption habits of the target market, and related commodities should be coordinated with each other. The specific theme of appeal should be expressed through order, level, modeling, background color and lighting, so as to create an atmosphere and make the whole exhibition a master painting with high artistic taste.

3. There is a certain "artistic beauty". The window is actually an art showroom, which displays the beauty of goods through the reasonable collocation of advertising products. It is a mirror to measure the cultural taste of business operators and a window to reflect the business environment culture and business ethics culture of commercial enterprises. It is the face of the store and the first impression of customers.