Second-rate copywriting, like white steamed bread, can fill the stomach but choke people. First-class copywriting, like pig's feet, looks attractive and tastes enjoyable, but most people's copywriting is like white-flour steamed bread. What if you are dry and have no soul?
Three strategies:
Try the product first to get the fullest experience. If you don't have the talent of an actor, don't think about the truth that can be written by editing, fullness and aura;
Second,? Do more visual expression and less abstract expression. Specifically, there are two skills: fewer adjectives and more nouns and verbs;
Third, the translation is thorough, selling acne products, not only writing fast repair, but also the translation results are like time accelerators, shortening the repair time of acne and acne marks by five times.
Six methods:
1. Metaphor: The freckle removing effect is good, which can be said to be a skin eraser.
Second, personification: outstanding ingredients, can fundamentally whiten, and can easily enter the skin like a spy;
Third, contrast: bath towels are more absorbent than diapers.
Metaphor: shoes are as light as eggs.
Fifth, digitalization: highlight the crispness of the cake and bite down 56 layers in one bite;
6. Cross-border combination: If corn is sweet, it can be said that fruit corn. Have you learned?