In 2003, water rouge products were put into several beauty salons for testing. After being used by tens of millions of people, it is proved that Youshui Rouge products are especially suitable for oriental skin and have remarkable effects. As a result, water rouge officially began to develop franchise chain business. In one year, the number of franchisees of Shuirouge exceeded 80.
In 2004, Water Rouge held a national selection activity of "Rouge Angel", which set off a beautiful storm of Rouge all over the country. Based on the principle of "the success of franchisees is our success", Water Rouge Company conducts strict assessment on applicants. After the successful application review, the company has made every effort to bring entrepreneurial success to every franchisee with fashionable business philosophy, strong brand benefits, high-quality service and reasonable personnel training.
By the end of 2005, the development of beauty industry had encountered a bottleneck, which prevented countless brands from developing. On the one hand, end customers have higher and higher requirements for added value such as beauty and leisure. They are no longer satisfied with the single service of beauty, fitness and SPA. They pursue their own colors and show their unique beauty. They are no longer satisfied with boring and monotonous fitness equipment and aerobics, but pursue inner peace and soft and fashionable bodies; They are no longer satisfied with bars and cafes, but pursue unique places with relaxed atmosphere and full of scholarly atmosphere. There is an atmosphere of understanding life, relaxed books, a healthy and beautiful diet and sincere and kind friends. These are not available in beauty salons, but in gyms, bars and cafes. However, on the other hand, the stagnant old business model of many beauty brands has hindered the development of this market in China. The beauty industry is facing a difficult development. As an innovative new brand, women's expectations of water rouge are getting higher and higher, which promotes the improvement of water rouge service step by step.
In the case of the beauty brand swinging from side to side, the top management of Shuirouge is far-sighted. According to the pursuit of women in the 2 1 century, they boldly made a decision: introduce the concept of leisure clubs and launch a series of large-scale women's leisure clubs. Not only beauty and fitness, but also yoga, color, book bar and so on. Adapt to the needs of the majority of women, so as to create high-end women's leisure clubs and provide all-round three-dimensional space for local women. Once the project was launched, it immediately won the love of franchisees and end customers, and also became the object of imitation by many beauty brands. Shanghai, Dalian, Shenyang, Nanjing and other places have also opened water rouge ladies' clubs, which have become the new favorite of local women's consumption and brought rich profit returns to franchisees. Because of this bold reform plan, Water Rouge became one of the top ten beauty brands TOP9 in 2005, which was a miracle in the industry at that time. In our opinion, this is inevitable. Because there is hard work, there will be gains!
In 2006, after the successful development in 2005, Water Rouge adhered to its own philosophy: the success of franchisees is our success. Earnestly study and learn from the experience of peers, strengthen the belief of "keeping a good store when opening a store", steadily integrate into this market step by step, and gradually form its own unique business model among professional beauty brands. Deeply loved by franchisees.
As Yang Zong, the general manager's office of Shuirouge, said: Although the beauty industry market in China has gradually matured, there are still many shortcomings, such as lack of industry management, disorderly competition in the industry, and the operation of beauty salons has not yet formed a scale. Therefore, we must show our confidence in 100% and let the whole industry reach the road of healthy and sustainable development.
In 2007, water rouge experienced the development, consolidation and precipitation in 2006, and constantly innovated, all in order to gain a firm foothold in the fierce market competition. Strive for the industry first! 2007 is also an extraordinary year of "water rouge", and efforts will be rewarded. For three years in a row, you have squeezed into the list of the top ten enterprises in China chain beauty salons, and won a good reputation in the industry. At the same time, it won various honors such as "China Famous Trademark", "National Quality Integrity 3A Brand Enterprise" and "Excellent Service Beauty Salon", all of which are inseparable from the cooperation of national franchisees. The company concept of "the success of franchisees is our success" has always been a powerful driving force for us to continue our efforts.
First, grasp the characteristics of market demand, launch night rouge body underwear, and create the first case of combining body underwear with beauty salons!
Two: the heart of gratitude is always there, and the heart of the army is determined. Explain the truth that "water can carry a boat, but it can also overturn it" and organize the selection of outstanding beauticians of water rouge.
Third, strengthen communication with end customers and understand the urgent needs of end customers. Launch the first issue of the enterprise magazine "Perfect Rouge"
In 2008, Water Rouge quickly won the trust of investors with its high-quality products, advanced business philosophy, preferential joining policies and effective management. In 2008, there were more than 400 franchisees in Chinese mainland. Water rouge has always adhered to the business philosophy of "the success of franchisees is our success" and joined hands with many franchisees to achieve a better career! Nowadays, consumers are becoming more and more mature and rational, and the era of crazy consumption in the beauty industry has passed. 2008 is the "watershed" of this era. According to the feedback from researchers in the beauty market, consumers not only pay more attention to skin and body shape, but also pay more attention to overall beauty and health. At the same time, the requirements for beauty effect and safety have also been greatly improved. Therefore, water rouge once again launched a brand-new fairy tale second generation product. So as to replace the fairy tale generation, a skin care product that can no longer meet the needs of modern women. The elimination of the fairy tale generation products once again proves that if a company's products can't keep up with the development of society, then the company will be eliminated by history. At the beginning of 2008, in order to better receive our friends from all over the country, Shuirouge renovated and reorganized nearly 1,000 square meters of office space. Welcome friends from all corners of the country with a better look.
In 2008, the occurrence of 5. 12 made Shuirouge people closely unite with the country. Witnessed the disaster of the motherland, Shuirouge held an emergency rescue activity of "Earthquake Relief, Building a Monument of Love" and donated the money raised to the China Red Cross. Give your love, make the world sit up and take notice of China, and truly understand the cohesion of the people of China and the Chinese nation. Benevolence is invincible, love is invincible!
In short, looking back on 2008, Water Rouge was a year of prosperity and development with the motherland, and also a year of establishing close ties with franchisees. The development of this year has not only brought strong self-confidence to water rouge people, but also given water rouge more social responsibilities!
In 2009, the once-in-a-century international financial crisis intensified and unfathomable, and time entered 2009 in a depressing cold. From the world to China, from enterprises to families, the strength of confidence in extraordinary times is rapidly accumulating and constantly condensing ... The more people encounter difficulties, the more confident they are, which is particularly important for overcoming difficulties. If you lose confidence, you lose everything. "Water rouge is not short of products, and the second is not short of word of mouth. The key is to stabilize confidence. And turn potential demand into realistic market opportunities. " Water rouge senior leaders said. It is based on various realistic favorable factors that the leaders of Water Rouge have made a clear judgment that the important strategic opportunity period for the development of Water Rouge still exists and will not be reversed because of the international financial crisis. Water rouge has been brewing and developing high-end skin care products in the market since the beginning of 2009, targeting high-end people. This move played a vital role in the development of water rouge in 2009. Therefore, some markets have been stabilized and consolidated. However, the benefits obtained by franchisees are maximized, and it is not enough to develop high-end products. Colleagues from R&D Department of Water Rouge Technology have successfully developed the "Water Rouge Reversing Time and Space All-around Health Cabin" day and night, which is the highest beauty equipment in the world, the "treasure of a beauty salon" and the leader of the beauty industry. It breaks through the traditional way of beauty, and plays the same role by combining the meridian principle of traditional Chinese medicine with human magnetic field. Improve the irregularity of human cycle and the balance of yin and yang, and stay away from sub-health. At the same time, it can change the blood circulation of the human body, and it is not a dream for the face to become beautiful in one day. Human health and beauty are all-round. The instrument is safe, simple, effective, multifunctional, diversified and intelligent. All computer LCD control systems are completed. Its application will bring rich profit returns to beauty salons. The development of a company can not be separated from the close cooperation of the team, which is the cornerstone of the company and everything to the company. In order to strengthen the spirit of close cooperation of water rouge people, the company organized a field expansion military training activity to let water rouge people discover the efficiency, execution and cooperation of the organization from a brand-new angle, understand the essence of management and being managed, and the importance of organizational discipline. In addition, in this year, Water Rouge was selected as "TOP9 of 60 Years Brilliant 2009 Chain Beauty Salon" and "Demonstration Unit of National Beauty Institutions Striving for Peace Conference". From 2003 to 2009, we have gone through six years of ups and downs. While calmly facing the joy of success, we also never forget to improve ourselves, serve the terminal with a better attitude and go to the market with a more perfect state!
Starting from 20 10, Shuirouge successfully launched a high-end skin care product-the mystery of deep blue. The launch of this product has completely upgraded the brand image of Water Rouge to a higher level. It also accelerated the customer expansion of franchisees. The customers of beauty salons are no longer single low-end consumers, but have successfully absorbed a large part of high-end consumers. Deep blue mystery products have become the main skin care products of water rouge. Exquisite and high-grade packaging has excellent skin care effect. We have won one victory after another for the customers of Shuirouge Beauty Salon. Having this series of products is equivalent to having the key to open high-end customers, so that your beauty salon will always be in an invincible position.
20 1 1 At the beginning of the year, Water Rouge gathered franchisees' representatives from all over the country in Guangzhou headquarters and held a week-long brand discussion and development summit to solve a series of problems in beauty salons for franchisees and help franchisees to set performance targets for this year. At the same time, with the help of the successful influence of Deep Blue Mystery 20 10 in the terminal market. Conveniently launched the high-end series of dark blue mystery classic boxes, with the retail price ranging from 2000 to 5000 yuan, becoming the pioneer of beauty salons. At the same time, the eye mask series is separated from the skin care products series and integrated into the "mask family" series. Further improved the structure of water rouge products. In the year when the second five-year plan is about to be realized, the franchisees of Shuirouge have spread all over the country, and the annual turnover of some stores such as Chaohu Lake in Anhui Province is about 5 million, which is just the beginning.
In 20 12, Shuirouge continued to improve the company group system, and the factory and raw material warehouse were upgraded and integrated. In the selection of raw materials for products, we strive for perfection, increase investment in product quality and effect, and inject 5 million funds to strictly control product quality. Let every detail of the product be safe and effective, and constantly reduce the number of complaints from end customers due to product quality problems to zero. At the same time, talents were extensively screened and promoted from within, and the performance appraisal system implemented from 20 10 is now mature, which further stabilized and consolidated the company's talent training system and delivered a steady stream of management talents for Shuirouge partners. Now, the R&D team of Water Rouge Technology will continue to combine the trend of the terminal market to brew a mysterious new product of 20 12 Water Rouge, so let us give continuous attention and expectation.
From 2002 to 20 12, we have gone through ten years of ups and downs. I believe that after ten years of development, water rouge will inevitably usher in a great era of wealth. From China to the world, water rouge people have tenacious confidence and perseverance, strong foundation and strength, and everyone's efforts and cooperation. No matter how to overcome the crisis and promote the better and faster development of water rouge, it will definitely become a reality. Water rouge will continue to adhere to the business philosophy of "the success of franchisees is our success" and join hands with many franchisees to achieve a better career!