The fragrance that once boasted that "it can circle the earth N times a year" only earned 20,000 yuan in half a year, which is not false propaganda. The definition of false propaganda is that food is inconsistent with the contents of advertisements, and there are reasons such as exaggeration and untruthfulness. For Xiangxiang's "N laps around the earth a year".

The fragrance was really popular in those years and occupied a place in the beverage market. It is the childhood memory of the post-80s and post-90s generation, and it is also sought after by teenagers at that time, which is popular in the streets. When doing this advertisement, it was the time when their market awareness was relatively high, so his sales volume can be expressed abstractly by "traveling around the world N times a year".

Moreover, his advertising words are an abstract expression, which is not quantified and does not involve quantification. It only leaves an imaginary space. It does not exaggerate the composition, content and quality of products, and it is an advertising word, which is not reflected in the packaging of goods. So it's not false propaganda.

What is true false propaganda? The real false propaganda is that the product does not contain certain ingredients or contains certain ingredients, but exaggerates the content of the ingredients contained in the packaging, or conceals the unfavorable ingredients contained, which is not allowed in the packaging requirements of these products. For example, some foods we buy for our children will be marked with zero preservatives. Then the product packaging cannot contain preservatives, and the food itself cannot contain preservatives. If it is explicitly added, it is marked as zero addition, which belongs to false propaganda.

False propaganda is deceiving consumers, which will cause some troubles to consumers and cause serious interference when special people choose food. Compared with the current performance, the advertisement of fragrance fluttering a few years ago is not false propaganda.