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Cidan's Enterprise Development
In 2000, Cidan Group invested heavily in the beauty industry and founded Guangzhou Cidan Trading Co., Ltd., a subsidiary of Cidan. With strict medical spirit and innovative scientific attitude, we developed and founded our own professional beauty brand "Cidan" and exclusively represented the German "Beth Garton" skin care brand in Greater China. It has formed a management system integrating R&D, production, agency operation, sales, education and service. With its efficient and high-quality product quality, innovative scientific and technological concept and leading market operation strategy, Cidan quickly stands out in the beauty market in China and is unique. The network has developed to thousands of franchise stores all over the country and enjoys a high reputation both inside and outside the industry.

In the past ten years, Cidan brand has achieved rapid and steady development, and won many awards, such as "Top Ten Brands in China", "Designated Brand for Purchasing Women's and Children's Products in China" and "Top Ten Skin Care Brands for Creating a Better Life in China". In 2009, Cidan Group and the wives of global diplomatic envoys in China held a grand "Beautiful Life" symposium in the VIP room of the head of state of Diaoyutai State Guesthouse in Beijing, marking the beginning of the establishment of an international cooperation platform and brand internationalization.

In 20 10, Cidan invested heavily in the Shanghai World Expo, and launched a brand-new high-end soft and anti-aging personal care brand integrating tea, meals and skin care products, further boosting the high-end beauty and health care market in China. Cidan, through the platform of Shanghai World Expo, showed the strength, corporate culture and brand charm of Cidan Enterprise Group to the world, and took a solid step to realize the goals of "brand internationalization" and "building a century-old national brand" of Cidan.

In the future, Cidan will take the development of national brands as its own responsibility, take "building a century-old national brand" as its goal, devote itself to creating safe and effective beauty products, spread scientific and healthy beauty consciousness, and create a beautiful and happy life for women in China as its brand mission. In the spirit of cooperation, I hope to build a charming national brand together with agents, beauty salons and consumers.