Last week, this newspaper published "Summer Economy Promotes the Heat-Guiyang tourism real estate Rise with the Potential", which aroused readers' extensive concern. So, how can we get out of the characteristic road of tourism real estate? What opportunities or influences have the series of policies brought to the development of tourism real estate? To this end, the reporter visited several Guiyang industry experts. People agree that Guiyang tourism real estate has strong stamina and development potential. At the same time, experts also put forward their own opinions and suggestions on the development of tourism real estate.
The development road of Guiyang tourism real estate may become the "mainstream"
At present, tourism real estate is generally interpreted as a brand-new industrial model integrating planning and design, development and construction, professional planning, marketing, network and hotel management, and combining tourism with real estate. It is the product of the combination of tourism and leisure and real estate development, which is not only an important part of tourism, but also an organic part of real estate.
Qu Hongzhi, a special expert in the Real Estate Research Center of Guizhou University, said in an interview that tourism real estate is not a simple addition of real estate and tourism, but there is an inherent and essential connection between real estate and tourism, which meets the needs of social and economic development and people's lives. A striking feature of tourism real estate is its comprehensiveness, which shows that tourism real estate can be developed as an industry or a model.
Qu Hongzhi said that the development of tourism real estate in Guiyang has just started, and it is just "the first clue". With the acceleration of urban construction in Guiyang, it has brought greater development opportunities to Guiyang's tourism real estate industry, and Guiyang's tourism real estate will face a broader domestic and international market.
Shu Xiaobo, secretary general of Guiyang Real Estate Association, believes that "second residence" is the characteristic of tourism real estate. In the past two years, Sanya has developed many tourism real estate projects, which have become very good tourist attractions, suitable for living and attracting people to travel, vacation, education and sports, including health preservation. As far as Guiyang is concerned, the organic combination of tourism and real estate conforms to Guiyang's adjustment policy of opening to the outside world, and is conducive to promoting local economy, urban development, real estate development and urban new rural construction.
According to the industry, tourism real estate is closely related to the land and people in the region, and tourism real estate is a product developed by relying on regional tourism resources. Scientific and reasonable planning and various commercial forms can not only enable people in this area to enjoy employment opportunities promoted by the development of amusement facilities, production and management of tourism products, catering and culture, but also promote their own economic development.
Relying on the ocean, Hainan, as an "international tourist island", has successfully created tourism real estate's "Hainan Model". What are the unrepeatable advantages of Guiyang in developing tourism real estate? In this regard, experts in the industry believe that tourism real estate in Guiyang, as an industry or model, has the greatest advantages besides cool summer climate, beautiful natural landscape and colorful national cultural customs, Wudang, Xifeng, Kaiyang Hot Springs, Huaxi National Wetland Park, Qingyan Ancient Town, conference reception center and characteristic agriculture, which are all good internal conditions to support the development of Guiyang tourism industry. Most importantly, with the improvement of urban transportation infrastructure in Guiyang in recent years, the construction of high-speed rail transportation circle covering surrounding provinces and cities, and the development of expressway and air transportation, Guiyang has crossed the barrier of mountains and is heading for the whole country and the world, which is also a solid cornerstone of Guiyang tourism real estate.
Time waits for no one, and the prospects are optimistic. Tourism real estate is the main direction of Guiyang.
From the Mediterranean coast to resorts and villas in the French Alps, from Dubai to Hainan, from Hainan to other cities in China, timeshare hotels, golf resorts, mountain resorts and leisure villas all over the world have pushed the tourism real estate market to a climax.
Yu Shun, a special expert of our newspaper, said in an interview that the development of tourism is consistent with Guiyang's goal of developing a low-carbon economy. By developing tourism real estate's livable, leisure, holiday, tourism, pension and other formats, Guiyang will be turned into a beautiful ecological and civilized city, enjoying the gift of nature, without heat in summer and cold in winter, and bidding farewell to air conditioning! Realizing the development of low-carbon economy is an important content. Through the scientific planning and layout of tourism industry development and construction, it is not only the requirement of the times, but also the basic direction of tourism industry development to realize energy saving and emission reduction and harmonious development between man and nature. Scientific planning and layout of the development of tourism real estate can not only improve the existing tourism facilities and enhance the reception capacity, but also promote the leap-forward development of tourism as a pillar industry, and realize that tourism itself can develop into a new pillar industry, and tourism and real estate can promote each other's development and promote the development of related economies.
"The development of tourism real estate and the construction of an ecological and civilized city in Guiyang complement each other." Shu Xiaobo said that the development of tourism real estate is based on the protection and development of natural ecology, which plays an important role in the adjustment of the living density of Guiyang's growing urban population and the rational distribution of life, and in the protection and development of the natural ecological environment.
Qu Hongzhi also agrees with the above views. In his view, the development of tourism real estate conforms to the requirements of the times of the transformation of economic development mode. Tourism real estate belongs to the tertiary industry. In order to meet the needs of the new era in which people's travel and life are developing day by day, with the improvement of enterprise management level, service quality and innovation of investment, operation and management concepts, tourism real estate will have broad prospects.
In the interview, the insiders believe that in recent years, Guiyang's high-quality, ecological and green high-end real estate projects have been increasing, and the apartment types have been continuously optimized. In addition, compared with other domestic real estate projects relying on high-quality tourism resources, the price is slightly lower, which makes the tourism real estate project in Guiyang gradually favored by consumers outside the province. This is an opportunity, but the challenge lies in how to further build the quality of Guiyang tourism real estate and how to meet the growing demand of domestic and foreign investors and tourists.
In the future, the tourism real estate industry will take the road of "all in one"
For tourism real estate, Guiyang has innate advantages-natural climate and environment, and acquired advantages will soon be highlighted in the traffic construction in the Yangtze River Delta and Pearl River Delta.
"In the development process of 10, Guiyang real estate has maintained a steady and healthy development trend. As an emerging real estate development model, tourism real estate will become the next investment hotspot. " Qu Hongzhi said that the current real estate control policy is aimed at the excessive growth of housing prices, and it should also be the beginning of a new stage of further standardized and healthy development of the real estate market. Compared with the current real estate market, which is dominated by housing investment, tourism real estate may become the next hot spot of investment in the case that the New Deal restrains investment demand.
How to take the road of tourism real estate's future characteristics?
Qu Hongzhi believes that tourism real estate can't be artificially built out of thin air, it must be "reasonable" and need standardized quantity and landscape customization. We can understand the necessity and importance of industrial development in tourist destinations from the height of industrial development, conduct an integrated study on the utilization, development, construction and development of tourism resources, explore a scientific, perfect and sustainable development plan, and even seek a systematic development model.
Specifically, it can form a comprehensive and systematic organic development model based on cool summer climate and hot springs, based on natural ecological environment and national cultural customs, oriented by government planning and policy support, and led by investment attraction and specific measures, thus promoting the development of tourism real estate.
Shu Xiaobo believes that the government should use various means to support and guide Guiyang tourist city to become a distribution center of Guizhou tourist destinations, and combine tourism with urban development for planning and operation. While meeting the needs of local residents' life and economic industry, we will develop comprehensive supporting functions of tourist destinations such as tourism transportation, distribution, reception service, leisure and entertainment, tourism shopping and night entertainment. Tourism real estate can form a product system of "hotel real estate, leisure real estate, cultural real estate, ecological real estate, entertainment real estate and composite real estate". Make Guiyang's urban tourism form a comprehensive attraction, and gradually make a comprehensive transition from sightseeing to leisure, conference, recreation and tourism destinations, and make Guiyang a tourist economic city with anti-risk ability, thus promoting the stable, healthy and sustainable development of tourism real estate industry.
With the continuous development of tourism in Guiyang, tourism real estate in Guiyang has begun to take shape. The reporter learned that the 9.53-square-kilometer leisure, tourism, medical and commercial new urban areas, including Poly Wudang Dairy Farm Project, Wan Le International and Yu 'an District, are favored by buyers all over the country.
How to break through the planning first? Jinshan, Yinshan, green water and green hills must be there.
In view of the development of tourism real estate industry in Guiyang, the insiders stressed that the biggest difference between tourism real estate and conventional real estate lies in the different degree of possession of scarce resources, which determines the high added value of tourism, leisure and holiday real estate, and then determines the high-end and investable value of related projects. As the intersection of tourism and urban investment, tourism, holiday and leisure real estate is bound to become one of the "mainstream" of local economic development, and perfect municipal facilities are also indispensable.
In the development of tourism real estate, tourism and real estate are the relationship between fish and water. Shu Xiaobo said that in the process of vigorously developing tourism real estate, the principle of "protection" must be followed. Its core content is to carry out protective planning under the principle of protecting tourism resources as much as possible, and then find unique and unrepeatable resources for in-depth construction.
Qu Hongzhi also said that tourism real estate is actually a scarce resource, which is manifested in the allocation of land resources and space resources where tourism resources or tourist destinations are located. Tourism real estate itself will soon become a part of tourism resources. Therefore, we should learn the lessons of extensive resource organization in the process of urban real estate development for more than ten years. After all, Guiyang tourism real estate has just started, and there is no competition from similar products, and there is not much pressure. If you want to take the project, you have to dig deep and take the road of refined development. If extensive methods are adopted, tourism resources will soon be exhausted, which is actually a very unfavorable situation for tourism real estate as a whole.
In addition, experts believe that the development of tourism real estate must be guided and regulated by government policies and regulations, and guaranteed and supervised by specific measures, so as to be orderly, standardized and full of vitality. Therefore, it is necessary to change the relationship between the developer before and the government after, and the government needs comprehensive planning and guidance, specific layout, and even the scale and format combination of the system.
It is worth noting that since tourism real estate has always been regarded as a way of real estate development, tourism real estate is almost limited to the level of developers and the operation of specific projects. The policies, management and measures of tourism real estate are almost blank. As an industrial development, tourism real estate is based on unique tourism resources, which determines that the development of tourism industry has strong regionality and unrepeatability. Therefore, in order to promote the development of Guiyang tourism, we need to explore, summarize and improve from the aspects of understanding, planning, policy, management, security and supervision measures.