Shop VI design is a marketing method, which uses visual elements and brand concept to create a unique shop image. VI stands for "visual identification", which means visual identification system and is an important part of enterprise and brand identification.

Store VI design usually includes the following aspects:

Logo: Logo is the most basic element of a brand, which can convey the core values and characteristics of the brand. Signs are usually posted in front of the store doors and should be very easy to identify.

Font: Font is also a key element of store VI design, and different fonts can convey different brand images. Designers should consider the readability of fonts and the fit with brand style when choosing fonts.

Color: Color is an important part of brand image, and different colors can produce different emotions and associations. In the design of storefront VI, the color should echo the brand image and convey the characteristics and characteristics of the brand.

Graphic elements: some graphic elements, such as patterns and lines, can also be added to the VI design of the storefront to enhance the brand image and the visual effect of the storefront.

The purpose of storefront VI design is to create a unified brand image and storefront style, so as to attract more consumers and improve brand awareness and competitiveness. Through store VI design, consumers can more easily identify brands and stores, thus building a kind of trust and loyalty.

Zhonghui Design Original VI Design Works