Connection conditions:
1. Strong brand awareness and investment vision. Second, have the willingness to cooperate and the ability of network management.
Third, it has strong joining, purchasing and liquidity.
There are independent shops in the main local commercial streets.
Five, familiar with the local large shopping malls and certain social relations.
Six, the successful experience of brand management and the province's commercial outlets.
Seven, the provincial capital city storefront area of 60- 100 square meters, prefecture-level cities 30-50 square meters.
Join the pledge:
First, products with strong development strength have the most say. Ke Mei attaches great importance to product development. In 2004, he hired Korean designers with high salary to develop and design products for the company. "Ke Mei" series products appear in front of consumers with more distinctive personality and fashionable image, and become the core guarantee for dealers to maximize profits.
Second, firm quality assurance product quality is the fundamental guarantee for the brand to achieve sustainable development. Since 2000, Ke Mei Company has gradually established a perfect quality assurance system. The defective rate of products is lower than the national standard of 0.3%, and it has passed the quality certification of relevant departments for many times and won favorable comments. Since June 5438+February 2003, it has won many awards such as "National Inspection-free Products".
3. Steady brand promotion and brand building will be the unshakable development direction of Ke Mei. Ke Mei firmly believes that a strong brand is the premise to maximize profits, and also the guarantee of dealers' own value. Since 2003, "Ke Mei" has integrated its superior resources in an all-round way, using stars such as Stephanie, the Asian Super Queen, and Show Lo, an emerging Asian dancer, as brand image spokespersons, and placed huge advertisements in hot media such as CCTV and local TV stations to create a new brand image of "Ke Mei" in an all-round way and protect the escort market.
Fourthly, the perfect management system and humanized management mechanism provide a strong backing for Ke Mei and its dealers to achieve win-win cooperation. While resolutely implementing institutionalization, "Ke Mei" pays attention to emotional communication with dealers and pays more attention to safeguarding the fundamental interests of dealers. Ke Mei firmly believes that realizing management in service and perfecting style in management will ensure that the company's common choice is wise and correct.
Verb (abbreviation of verb) defines the development strategy according to the changes of itself and market environment, adjusts the original development strategy, shifts the focus of work from foreign trade to domestic, and vigorously promotes brand building.
In terms of terminal network construction, regardless of the size of the region, the company will adopt the most favorable policy support and capital investment, and the perfect terminal construction will establish a good and solid foundation for the win-win situation of manufacturers.
Seven. Strong payment support For customers who actively invest in network construction and brand promotion, the company will have certain financial support.
Joining process:
First, the franchisee fills in the application form. Second, submit the preliminary examination materials and interview.
(1) Join the application form, with personal basic information. ② Survey data of the business circle to be opened. (3) franchisee's concept, communication ability and willingness.
Iii. preliminary examination 1 qualification examination. ② Willing to join and cooperate. (3) business investigation and business income estimation at the place of opening. ④ Confirmation of the store address. (5) the general distribution review, evaluation, reply to the applicant.
Four. Review ① the investment amount agreed by both parties. ② Both parties confirm the opening progress. ④ Confirmation of equipment and decoration scheme. (5) the general distribution review, evaluation, reply to the applicant.
Verb (abbreviation of verb) sign a contract ① Franchisees sign a contract. (2) The general distributor signs a contract and registers. (3) The franchisor pays the deposit and grants the qualification certificate.
Construction and decoration of intransitive verbs ① Decoration plane and effect pass the test. ② The general distributor confirms the qualification of the decoration construction unit. (3) Decoration construction is completed and passed the acceptance.
Seven, staff recruitment, training and assessment