The marketing of health care products is all routines: some are free trials, sharing exchange feelings, and after "brainwashing", the staff calls one-on-one to promote; Some also set up a series of condoms. I bought propolis from 500 yuan this time, and I will return it to you in 600 yuan next time. Every time after class, I will throw a bait to lure the old people to go shopping in class next time. Finally, these people took the money and left a pile of worthless things for the old people. Some use the psychology of the elderly who love to take advantage of it, engage in limited sales, buy one and get two free, and create the illusion that strange goods can live and the sales are hot to lure the elderly ... In fact, even if we are not undercover volunteers, we basically know the marketing routine of health care products. But the question is, what if you know the marketing routine of health care products? In fact, the elderly also know that they are not buying health care products, but "finding someone to accompany them."

The "antidote" of health care products marketing routine lies outside health care products, in other words, the crux lies in the loneliness of the elderly in their later years. After solving the loneliness of the elderly, the elderly will not be easily cheated by what routines health care products marketing plays. How to solve the loneliness problem of the elderly? This requires the love of children first. Call the elderly more when you have nothing to do, and often go home to see, so that the elderly can get more spiritual comfort; Secondly, the elderly need to go out and integrate into the elderly group instead of falling into the marketing routine of health care products; Thirdly, more formal health care lectures are needed, and the elderly are the people who need health care knowledge most.

It is understood that in recent years, the local Consumer Protection Committee has organized many "scientific health lectures" in Fenghua Theatre. In order to attract more elderly people to attend classes, small gifts are given to the participants. More than 2000 old people came to attend the class. This is a way worth learning and popularizing; Thirdly, it is necessary for the community to organize more activities for the elderly, so that the elderly can have fun and become the background of their lives; Finally, of course, we must also crack down on the false propaganda of health care products. It is necessary to play a supervisory role and put "the strictest standards, the strictest supervision, the severest punishment and the most serious accountability" throughout.

The "antidote" to the marketing routine of health care products is beyond health care products. It is better to cure the "autism" of the elderly first.