Internet plus) combines offline business opportunities with the Internet, opening up new market channels for traditional enterprises. Nowadays, the business of traditional enterprises is becoming more and more difficult and the cost is gradually increasing. However, internet plus's method can reduce the marketing cost and open up new market channels. For example, in Nanjing, a young man named Wang opened a fruit shop, and his business was very deserted. Later, his friends asked him to look for opportunities online, so he found someone to set up a website and sell his products through online channels. I didn't expect the monthly turnover to reach more than 300 thousand now, and it was also reported by local media in Nanjing. Of course, there are many ways to combine offline business with online business, but now the traditional business is Internet-based, which is an inevitable trend.

Second, how to play internet plus?

Internet plus, what you think is important means something to you; If you don't think it's important, it means nothing to you! For traditional enterprises and entrepreneurs, what we have to do is not to watch tourists, not to watch the excitement here. A new business phenomenon and business logic, we have to think about how to use it for me, because we are doing business seriously! Study if you don't understand; If you understand, just roll up your sleeves and do it.

If you want to move your business online, you need a carrier to show your products, or build a website platform, or an online shop, because only in this way can others find you. In fact, it is very easy to be a website and apply for an online shop. The most difficult thing is how to get the traffic equivalent to customers in our traditional business. The website can't get traffic without SEO optimization technology, and the online store can't get traffic without the technology of e-commerce operation. These are two mainstream Internet traffic promotion technologies, and they are also sharp tools for our traditional enterprises to explore Internet channels. Therefore, if you want to play around internet plus, you must learn these two technologies.

There are many tutorials in this field on the Internet now, but many of them are out of date, because the Internet is constantly changing. In order to avoid letting everyone learn wrong and outdated knowledge, I joined forces with awesome people on the Internet to form a group, and friends who want to learn SEO and e-commerce can come here to study. The top digits of this group are: 338, the middle digits are: 627, and the last digits are: 754, according to the data.

Third, to be a internet plus, you need to understand Internet thinking.

In view of some recent misunderstandings about internet thinking, I would like to talk about my views:

1. It is not because of the Internet that Internet thinking appears. But because of the development of internet technology and the constant impact on traditional business forms, this kind of thinking has been centralized. The reason is very simple. Productivity determines the relations of production, and the changes in technology and commerce of the Internet will inevitably bring about changes in the upper thinking mode.

2. Internet thinking is not the patent of Internet people. It is not because you are in an internet company that you have this kind of internet thinking, nor because traditional enterprises do not have this kind of thinking. Internet thinking is a way of thinking, which does not belong to any kind of people. There are also many people in internet companies who don't have this kind of thinking.

3. Internet thinking is not a panacea for all diseases, but it is not a virtual realm. Under the guidance of internet thinking, we can re-examine some of our original business habits. The habit of fragmented reading in modern society often leads to our little knowledge. It is a bit sad that many people misappropriate Internet thinking without a deep understanding.

4. Most people are using Internet thinking to do marketing, but few people complete systematic thinking of Internet thinking. After the case of selling burdock and pancake fruit was vomited by most people, a large number of people used internet thinking to package, sell TV, sell buns, sell bathrooms, sell homes, etc., and some even wanted to transform a brothel with internet thinking! On the other hand, marketing with Internet thinking itself is to gain attention, attention and traffic, and traffic thinking itself is also an Internet thinking.

Then, how to understand Internet thinking is still the nine kinds of thinking in Nine Swords of Dugu that I summarized before, including: user thinking, simple thinking, extreme thinking, iterative thinking, traffic thinking, social thinking, big data thinking, platform thinking and cross-border thinking.

Here I will tell you about the business logic behind it, especially for traditional enterprises facing Internet transformation.

The real internet thinking is a re-examination of the traditional enterprise value chain, which is reflected in the three levels of strategy, business and organization, as well as all the value chain links of R&D, production and marketing. The "value chain" of traditional commerce has been transformed into the "value ring" of the Internet age.

The "value circle" is user-centered, the strategy formulation and business model design should be user-centered, the business development should be user-centered, and the organizational design and corporate culture construction should be user-centered. The strategic layer, business layer and organization layer are all designed around the needs of end users and user experience. This is the "value ring" mode in the Internet era.

Among them, at the business level, the connection between the client and the supply chain forms a closed loop, which will continuously realize the dynamic transfer of value. Users feed back the demand to R&D and production, and R&D and production form products or services and then deliver them to the sales end, and the sales end forms a secondary cycle by contacting users. This "value ring" mode transformed from Internet thinking will have a far-reaching impact on traditional business ecology and business theory. The "value circle" requires us to pay close attention to users' needs, listen to users' feedback and respond in real time, which is the basis for enterprises to establish business models in the future.

So, how is Internet thinking distributed in this "value circle"?

First, the strategic level.

Main propositions: how to define industrial positioning, how to formulate strategies and how to design business models.

Typical thinking: user thinking, platform thinking and cross-border thinking.

Second, the business layer.

(1) Back end: product development and supply chain.

Main propositions: how to do business planning, brand positioning and product design.

Typical thinking: user thinking, simple thinking, extreme thinking, iterative thinking and socialized thinking.

Front-end: brand and product marketing

Main propositions: how to carry out brand communication and business operation and how to make business decisions.

User thinking, traffic thinking, social thinking, big data thinking

Third, the organizational layer.

Main propositions: how to design organizational structure and business process, how to build organizational culture, and how to design assessment mechanism.

Typical thinking: user thinking, social thinking, platform thinking and cross-border thinking.

Fourth, give it to friends who inspect the industry.

Many things in the world can be done as long as you want, and the difficulties you should overcome can also be overcome. You don't need any iron will, let alone any skill or strategy. As long as one lives a simple and interesting life, you will eventually find that the creator's arrangement for the world is natural.

You may think that part-time job is to make money. In fact, work is the biggest and stupidest investment. What is the most precious thing in life? Besides our youth, what is more precious!

Many people complain that they are poor, have no money, want to do business and can't find funds. How ridiculous! In fact, you yourself.

It is a golden mountain (intangible asset), but you dare not admit it. I would rather bury it than use it. I would rather be wronged to help others and give your assets to your boss.

Imagine that anyone who falls from the sky will give you a lot of money, and anyone who is very well prepared and perfect will succeed in starting a business. After all, only a few people born with golden spoons are richer than three generations, and many great achievements are created by ordinary people.

Although you wanted to change your life and your poor fate, you didn't do it because you didn't dare! You are afraid of losing, afraid of losing to poverty! In the end, you can't even think about it. You feel that you have worked hard and struggled. You were ambitious, but you achieved your expected results and gave up. You can only be a wage earner

Why are you always wage earners? Because you go with the flow, everyone close to Mexico is black, not enterprising, not sharing money, saving face! Because I am afraid of my parents, listen to my relatives, have no opinion, and dare not make a decision alone. You have a traditional idea that you just want to work to earn some money, get married and have children, and then you will go the same way as your parents. Because you are naturally fragile and slow-witted, you just want to do your work step by step.

Because you want to do business without capital, you want to sit at home and wait for the sky to fall! Because you complain that there is no chance, you can't catch the opportunity when it comes, because you can't catch it! Because of poverty, I feel inferior! You chickened out, you dare not do anything! You only work for others!

You have no special skills, you have to use brute force! You are just like your parents, a vicious circle! Therefore, you will always be a working wage earner!

Many people want to seize the opportunity, but when they want to do something, they often give themselves many reasons to keep themselves in contradiction! continuously

Waste of time, waste of time. For example:

1, I have no eloquence-Wrong: No one is born good at talking, and it is impossible for a master speaker on the stage to speak at once. That's the result of countless drills behind them! You are good at swearing and complaining, but this eloquence is worthless. When others argue, you are full of comments, but you don't know how to reflect on yourself. If you practice hard, do you still say that you have no eloquence today?

2. I have no money-wrong: it's not that I have no money, it's that I have no brains to make money. I have been working for several years, and I have no money, but I have spent it. Spend it on things that have no return on investment. Spending on eating, drinking and having fun, or the savings have depreciated, the value has not been maximized, and the money cannot make ends meet. Being a moonlight clan every month goes on and on, without foresight, and being a monk to ring the bell every day to muddle along.

3. I don't have the ability-Wrong: If you don't give yourself a chance to exercise, who is born with the ability to start a business and become a social elite as soon as you graduate? When others study hard, accumulate hard and try to find a way, you will feel bored if you only do a little every day. After learning something, I feel boring. After reading a few pages, I don't want to read it, telling myself and others that I am not interested in learning. Then I spent most of my life doing nothing and complaining that God didn't give me a chance. Ability is hard to come by. If you don't work hard to have the ability, a genius will become a fool. But as long as you work hard, you can become an elite no matter how stupid you are.

4, I don't have time-wrong: a lot of time, but a lot of waste! Others are full, you are watching TV, others are studying hard, and you are playing games to entertain yourself. In short, time means feeling a lot, and you are getting bored. When others make money, they envy others, don't learn from others, seize the time to create value, and be ignorant all day.

5. I'm not in the mood-wrong: play when I'm in a good mood, drink at home when I'm in a bad mood, go shopping when I'm in a good mood, play games when I'm in a bad mood, enjoy it when I'm in a good mood, and go to bed when I'm in a bad mood. Good mood is the same, but I just don't do business.

6. I'm not interested-Wrong: What is interest? Everyone is interested in eating, drinking and having fun, and there is no success! Enjoy a life without money! What are your interests? Go out to travel, come back to the moonlight clan, go out to karaoke, come back with empty wallets, go out for a lot of shopping, and come back to work. Are you interested in crowding the bus? Are you interested in signing in for work and punching out for work? Are you interested in needing a lot of money at home? Are you interested in borrowing money and selling rat poison?

7, I think-wrong: think about it, it may become, don't do it, I don't want to! I don't want to work all day, so let's start tomorrow! On second thought, forget it, it's not easy to earn this money! No, no, it's not easy to earn money by working. You can't give up the opportunity! Oh, it's getting dark, let's talk about it tomorrow! Then the next day, because of the above 12345 point, because I thought about it and continued the cycle, I finally couldn't decide. Hesitant, delayed a lot of time, still nothing.

There is a saying: "Poor people must have something hateful!" It's not that you don't have a chance in life, but that you don't strive for and grasp it! Too many excuses, too many reasons! Those who strive for it will try their best to fight for it, and they will try their best without spending a penny! Don't fight for it