First, positioning
The first thing to be clear is your own exclusive field, whether it is learning, health care, skin care or other. Then there are the people you serve, whether they are college students, white-collar workers, housewives or others. And what kind of height do you want to achieve, short-term or long-term If it is done in stages, how many days and how long is each stage? In fact, these questions are all asked by themselves and seem unimportant. When you understand the purpose and direction of your work, you will not be confused, and you will know how to use external forces to your advantage.
Second, the distribution of personnel.
It is impossible to be a member of a club, only by the strength of a team. Take the position in the league as an example. It's great to have it or not. The position of the group owner co-ordinates all the work and concurrently serves as finance, because the group owner has greater influence. Cooperating with the group owner and the deputy group owner can help the group owner to take care of some things. In addition, there is the Commission for Discipline Inspection, which is to control anyone who violates the rules in the group, deal with them in time, and even predict the offenders and deal with them in time. If a good atmosphere within the group is needed and an event planner is needed to organize activities at a specific time, the Secretary-General can also have it. The position is to sort out the personnel information of the group. Other insiders are cooperating. The most important thing is to recognize the spiritual leader and praise him well. Usually this leader is the group owner, paving the way for the later transformation.
Third, teaching preparation.
The purpose of community marketing is marketing. The advantage is that it can be sold in a one-to-many wholesale mode, without one-to-one communication, and get twice the result with half the effort. Then lecturers, presenters and sharers are indispensable. As a lecturer, you have to be prepared. It is best to do PPT and write a word-for-word draft. And the host also wants to write a word-for-word manuscript. The purpose of the host is to gather everyone's hearts together, mobilize the atmosphere, and sort out the environment for everyone to listen to. After the lecturer finishes speaking, he sells the lecturer and sales to the sharer, and finally sorts it out. At the same time, it is also indispensable to host, lecture and share photos of people.
Fourth, internal management.
A good community must constantly sum up, improve what is not done well, and keep what is done well. The establishment of internal groups can be summarized daily, weekly, monthly, and offline communication. We should constantly exchange topics and make the group better. At this time, we need the concerted efforts of Qi Xin, and don't be the boss alone, because it involves everyone's interests.
Fifth, the daily care in the group.
From the first person who joins the group, it means that the group has officially started, so when a stranger comes to a strange place, his heart is closed, and his mind is wondering whether to speak, how to speak and so on. Then you can edit some welcome, introduce group function speeches, and welcome the insiders together. Furthermore, the nicknames of people who join the group still need to be modified. If there is no modification, you can kick it out after three notices.
Also, after each lecture, you can encourage them to share and let more people participate. Of course, you can also buy a secretary to assist in management, including the content of the host, speaker and sharer. For those who want to listen to t6ty, you can post a link in the group and let them listen, because those who are not present at the lecture will be completely confused as soon as the information comes out, then the text comes first, then the picture, then the short voice, and finally the long voice. With the management secretary, this problem will be solved. In addition, there will be a meeting before each class, which will be presided over by the deputy group owner. At the beginning, the group owner will talk about the role of the group and the value that other management can provide for everyone.
Verb (abbreviation for verb) splits quickly.
When there are many people in a family, it is necessary to separate. First, profit distribution is for profit. Second, it is non-interference. Third, it is for everyone's growth. Then everyone's leaders will come and co-ordinate the work of multiple groups. Nowadays, many marketers are novices in marketing or have no accurate thinking, so when they see a person, they want to add links and send advertisements to this person. For the inevitable, they will be diverted, and people with roughly the same interests will be together, so as to avoid overlapping interests.