Li Jiaqi's monthly income is 7 figures, and Victoria's worth exceeds 5 billion, ranking fifth in the list of potential women in business. Luo Yonghao made a net profit of 400 million by live broadcast.
The so-called fans have really fulfilled the responsibility of "parents" and greatly improved the quality of life of the anchors, but Weiya has also "overturned".
Viya overturned in the live broadcast room, and many buyers agreed. What they bought in the studio was not cheap;
The reservation price of a necklace in Viya live room is 475 yuan, and the price of official website's homepage is also 475 yuan, but the official gifts are more and better than the live room. The gimmick in the live room is the original price 1200 yuan, but in fact, the store indicates the original price as long as 600 yuan;
There are also fans who buy more expensive things in the live broadcast room than in the store. Asked the reason, the answer is: the material in the live broadcast room is different from that in the store, but there is no difference.
Li Jiaqi products are not allowed to be returned, and Simba products have quality problems. Prior to this, the live broadcast room in Li Jiaqi was complained that it was not allowed to return goods and the service was not good. The products in Simba's live broadcast room have quality problems. I believe everyone can buy things in the live broadcast room, as shown in figure 2: tangible and cheap.
But now, even the "head anchor" like Lianweiya sells things in a "cooked" way, which must really hurt the hearts of fans.
Everyone knows that the routine of live broadcast is nothing more than a few points:
1. Create an atmosphere. In order to let customers feel the shopping atmosphere through the screen, the anchors will carefully arrange the live broadcast room. For example, in Viya, at her snack festival, all kinds of cold drinks and hot pots, while selling goods, stimulate the taste buds of the audience in front of the screen, making people smell the fragrance across the screen and can't help but want to buy it.
2. "Hunger marketing", in order to make products scarce and precious, they often control the number of shelves, which leads to the scene that the shelves are robbed in a few seconds, giving people the illusion that so many people buy this thing.
3. Grasping the customer's psychology of "taking advantage", anchors often use this method: What is the original price of this thing? Now it's not only half price, but also buy one get one free, and customers buy it on impulse.
4. Personality charm. As a big anchor like VIA, the fans are much tired. Strong intimacy and professionalism, naturally there are many loyal fans, and everyone will get used to shopping in her live broadcast room.
Conclusion The anchor is not doing public welfare. Everyone must work to earn money for a living. So although these routines are open secrets, everyone can accept them and understand them. After all, if they really win benefits for their customers, they will really benefit both parties.
However, if shopping in the live broadcast room is not only not cheap, but also expensive, and the service is not guaranteed, the anchors will ruin their future for the sake of temporary interests.
Have you ever bought anything in the studio? How do you feel?