First, define your account positioning.
Why don't you ask yourself first what is the purpose of doing self-media? What kind of value do you want to provide? To what kind of people? What are the characteristics and preferences of these people? What are their potential needs? Before deciding what to do, you must know yourself. For example, I am good at network promotion, so my account positioning must be to provide value for network promotion groups. Health is very extensive. You must know which age group you are targeting, the ratio of male to female, what hobbies you have on the Internet, what pain points you face and what problems you can help them solve. In this regard, I suggest you sort it out.
Second, provide useful value.
The more people you help, the more fans you have. You should give them reasons to pay attention to you. Why else would I care about you? Why should I support you? Therefore, if you want to suck powder, you must first understand the potential needs of your fans. Find the right starting point and you will have a direction. For example, health number should provide users with useful health information, (mainly depending on your own positioning) constantly create value and surprises for your fans, and naturally trust you.
Third, create a strong customer label.
The labels of Mi Meng and papi sauce are very prominent. I think of Mimi when I see inspirational chicken soup, and papi sauce when I see spit. The health category can focus on the warm and intimate route, so that users can feel that this is a warm and intimate account. Content should strengthen the style of users' hearts and take a road that they are good at.
Fourth, establish an appropriate self-media system.
There are many media channels, such as Weibo, WeChat official account, short books, Douban, Sohu, QQ space, today's headlines, a little information, Big Fish, Penguin Hello and so on. But don't finish it at once, you'll be exhausted. Analyze your user's potential platform and then operate it. For example, what kind of websites do healthy people usually browse? Go to those websites and publish your articles. Attract your target fans.
Fifth, do a good job in content dissemination.
Doing a good job in content dissemination is not simple, and it requires comprehensive operational capabilities. Valuable accounts must strictly demand the quality of articles. Only when there is high-quality content can there be fans, and it is possible to realize it. I have a doctor friend who often publishes her medical popular science articles and shares them with our group, so many people automatically forward and share them. Why? A doctor's profession automatically marks articles as reliable. Such high-quality content, someone will help you spread it automatically.
Sixth, learn to gain momentum.
In the Internet age, there are many hot spots happening every day. For example, some people have lost a lot of traffic because of Ma Baoqiang's divorce. Therefore, to be self-media, we must follow the hot spots and expose them with hot spots. For example, health information can be used to update articles about xx's illness and the beauty of xx stars. Follow fast, and the exposure will be considerable.
The above is my personal opinion. Of course, perseverance is indispensable to ensure the output of content. I hope I can help you.
Author: Little Fat Crab, an Internet promotion practitioner for 3 years? Wechat official account: Push a girl online.