According to the rules of Tmall, generally speaking, you need to charge a deposit, an annual fee for software services and a deduction point to settle in Tmall. If you operate different types of shops and products with different trademarks, the deposit is different. Generally speaking, opening a Tmall flagship store or specialty store, holding the R target, the deposit is 50,000; If you hold the TM target, the deposit is 654.38+ 10,000. If you open a Tmall franchise store, the holding amount of the R target is 65438+ 10,000; The TM mark is 1.5 million. The annual fee for software services is also different according to different categories of goods, but generally it is only 30,000 and 60,000 files, depending on the products operated by the merchants themselves. The deduction point also depends on the commodity category, generally between 0.5% and 5%.