Extreme words: top (top/cutting edge), top enjoyment, advanced, best, excellent (excellent/absolute), ultimate, extreme, perfect, excellent (excellent), ultimate, supreme, ultimate, genuine, genuine, perfect, unprecedented, final and out of print.
Forbidden words are radical words, sensitive words, exaggerated and misleading words extracted by major e-commerce platforms and websites for advertisers, advertising agents, advertising publishers and advertising spokespersons to better carry out business promotion activities. To avoid violating the advertising law and induce consumers to use the general vocabulary.
Therefore, with the continuous operation of major platforms and the promotion of operators, there are also forbidden words, and the implementation of advertising law is also deepening, the scope is getting wider and wider, and the total amount is increasing. And because of the different e-commerce platforms and sites, the degree of interpretation is also different. So it is actually difficult to find a complete list of forbidden words.
Then, in order to ensure the safety of operation and promotion, we can consider using some auxiliary tools to escort when making corresponding copywriting. At present, there are commonly used: Baidu related thesaurus, Tmall thesaurus, JD.COM thesaurus, online detection, detection software, etc.
Reference: Tmall thesaurus, word cow