Since 20 17, it seems that the whole beauty industry is not calm, and changes are being talked about everywhere, but few people know how to change. They either listen to other people's opinions and suggestions, or blindly follow the trend, and I will change how my opponents change. As a result, we still can't find the most fundamental solution. Next, Bian Xiao will give you some tips on operation strategy.

(a) Learn from others' experience

In the era of knowledge economy, if you want to develop your business, the most important thing is to attract more foreign things and learn from them the experience suitable for your own beauty salon management. Don't stick to the rules and don't be a frog in the well. From traditional beauty to skin management, it is a crucial step to choose a strong brand exported by the whole store.

Welfare is based on service.

In order to attract customers to spend, in addition to adopting the strategy of low price, the most important thing is to pay attention to service quality and hygiene, so that customers can feel that beauty salon consumption is a kind of enjoyment. Service quality is the basic skill to attract customers.

(c) Adopt an appropriate pricing strategy.

1. Prestige pricing

If a beauty salon is well-known, even if the price is high, people are willing to visit it. Some customers want to buy high-priced services to improve or show their status and reputation.

2. Graded pricing

The service items of beauty salons are complex and varied, and the quality is uneven. Consumers can easily feel the subtle differences in prices, so there is no need to set the price too fine. Generally speaking, service products can be divided into several grades, and each grade can set a price.

(D) to strengthen quality management

Service quality consists of four elements:

1. service facilities: namely service places and service equipment.

2. Service materials: that is, the material components that constitute service products, such as cosmetics and skin care products.

3. External services: refers to visible services, such as the cleaning of beauty salons and utensils.

4. Implicit service: refers to the psychological feelings of customers, such as the degree of attention and the satisfaction of social status.

Beauty salons should strengthen quality management from the following aspects:

A. develop standard service processes.

B establish communication channels between beauty salons and customers, because the quality of service depends on the subjective recognition of customers to a certain extent.

(5) Pay attention to publicity.

In order to carry out effective marketing, beauty salons must combine strategies from different angles to form a joint force, so as to achieve twice the result with half the effort.

1. Make visual publicity: that is, link the beauty service with a tangible object for publicity. For example, service personnel are required to have distinctive uniforms, dress neatly, design mascots or signs representing beauty salons.

2. Pay attention to the promotion of service providers (such as the promotion of the skills and reputation of a beauty technician).

3. Pay attention to promoting the image of the beauty salon itself.

4. Make intangible services tangible (for example, design a symbolic logo for each service item to enhance consumers' preferences, etc. ).