So how to design it? I will share a case with you today. How did he design a business model, how to integrate it across borders, and how to double the profit of massage shops through free car washing?
Mr. Sun runs a fitness club, which provides massage, cupping, foot bath and other services. With the increase of peers, including the entry of group buying platforms such as Meituan, the competition is becoming more and more fierce, the price is gradually decreasing, and the natural business is getting worse and worse. Later, after learning the business model of our family, Mr. Sun designed a mature scheme. First of all, locate service customers and provide some basic free services for these customers, not the existing Chinese medicine health care services at home, but other products that reduce customers' trust and defense lines to attract customers. Guide these customers to consume their main business through services. Mr. Sun finally positioned the customer base as the owner.
There are two reasons for locating the owner;
The spending power of owning a car will not be too low, and the family economic foundation is ok. People who have cars often drive. Generally, they are in a sub-health state and naturally need their own club services.
Smart people know that it takes a while to wash the car. While waiting, take the customer to the rest area and prepare tea and fruit. Let car owners have a comfortable rest without any promotion. There are some health brochures in each position, and there are health program videos replayed on TV in the rest area. This paper introduces in detail some common health problems of drivers and how to adjust and prevent them. These are the main business of Lao Sun's family-Chinese medicine health care!
Customers see his videos and brochures and feel that they need medical care, which is one of them. Then second, people wash your car and serve you tea for free. You must be thinking about spending something, right? The next step is the transaction process. The front end is a professional pedicure, 10. As long as customers enter this transaction process, more than 70% of subsequent health care will be closed.
What you see above is the overall idea, and then the focus is on how to release the bait and how to "fish"!
First print a free car wash card with a face value of 1500 yuan and send a poster. Posters are posted on the wall and business cards are placed at the cashier. On the card side, there are two main points: one is free car washing, the other is free tea and lounge, and the third is temporary parking card. Smart friends will understand the mystery of the card, let customers often contact and use this card, and further improve sticky marketing. You should leave your contact information, QR code, etc. On the card. As long as there is customer consultation, it will be pulled into the WeChat group for unified maintenance.
Then I went to the hotel to cooperate. Customers who spend a certain amount in the hotel will be given a car wash card with a value of 1500 yuan. Tell the hotel owner that they have many high-end customers here, invite their service personnel to join the group, and regularly advertise or introduce restaurant activities. I believe many people will understand the routine here. Mutual benefit is the most important thing, so there will be many restaurants, food stalls and restaurants willing to cooperate.
The real winner is a master who is good at integration and borrowing. Usually, everyone often learns how to integrate others for their own use. So today, we have to think with reverse thinking, that is, how to be integrated by others, how to be used by others, and how to ensure that * * * will be profitable after integration and utilization!
Ok, that's all for today's sharing. Marketing strategy is not static, and different people in different places will have different results. There are two levels in the design of top business model. One is to show it to consumers at the top to attract consumers and reduce their psychological defense. The other is the invisible level of the bottom consumers, which is used to make money. A good business model can earn at least five or even 10 kinds of money, including product price difference, product premium, supplier's money, top partner's money, travel expenses and so on. We will share it in detail in the articles that will be continuously updated later.
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