The elements that can be used in the packaging of each product come and go, but if different composition and typesetting are adopted and some novel expressions are used, many innovative packaging can be made. A good designer should be proficient in eighteen martial arts. How many of the following eight forms have you used? Directly showing the product or the elements directly related to the product through photography is the expression closest to the original itself and most easily accepted by consumers (except offensive ones). In fact, as david ogilvy said in Confessions of an Advertiser, the effect of using real photos in advertising design is better than other methods. Therefore, packaging design with photographic pictures has always been one of the most mainstream expression techniques, especially in the packaging design of food and beverage products. The operation process of this technique is generally like this: first draw a sketch, then prepare the shooting material, then retouch the picture, and finally put it in the packaging layout. The level of photographers and retouchers is directly related to the quality of design. Of course, we can also find some simple elements directly on the materials website. 2. The combination of photographic materials and reality In order to design a more visual impact effect, or express an idea that is difficult to achieve directly by taking pictures, designers usually combine the existing photographic materials into a new whole, or add some hand-drawn and vector graphic elements to achieve the goal. This expression can make our packaging design more possible and creative. What should be paid attention to in this form is whether the existing materials have a good combination point, whether the color matching is appropriate, and not everything can be put together; Hand-painted and vector elements generally appear as auxiliary elements, so it is necessary to add points to the whole design. For example, adding hand-painted leaves to a real fruit should have a good effect. Vector elements refer to plane elements made by some vector drawing tools, which can be realistic or abstract. I also divide the packaging design of pure text into this category, which is more fashionable and modern. Generally, products that are not suitable for display are preferred, and it is suitable for adding printing processes, such as bronzing and silver stamping. 4, illustration, watercolor illustration expression, generally need the help of illustrators to help realize the painting part (of course, some designers with excellent hand-painted skills can do it themselves), and then give it to the designer for typesetting. This technique is widely used in the packaging of women's products, which has a fresh literary feeling. In fact, watercolor gives people the same feeling, but watercolor is different from the general visual experience of illustration, and it is more artistic. Generally, the operation flow of these two expression techniques is: first draw a sketch on paper and color it, then scan it to the computer for processing with software (if you draw it directly on the computer, this step will be omitted), and finally use it for packaging and typesetting; Although it takes a lot of time, the designed packaging is generally of high value and can better reflect the designer's intention. I think every graphic designer should try it. This technology is more common in the packaging of imported products. The purpose of using this expression is generally to show that products or raw materials are imported from Europe. Of course, many domestic brands do this to make people mistakenly think that this is an imported product. Oil painting has a noble temperament, which can make your products look more valuable, so it is suitable for those products aimed at middle and high-end consumer groups, and it is not recommended to use cheap low-end products. The operation method can ask some commercial oil painting studios to paint oil paintings, and you can also buy materials online if the requirements are not very high. 6. Traditional Chinese painting, ink painting, meticulous Chinese painting, ink painting and meticulous painting are all manifestations with China characteristics. Chinese painting and ink painting are more detailed, and many customers like these Chinese-style designs very much. These styles can make products look more cultural, but improper operation can easily give people a vulgar feeling. You can add some fashion elements appropriately and use relatively new typesetting methods to achieve both China characteristics. Drawing the elements of packaging design with lines or points is also a very popular expression technique at present. In fact, it is also a kind of hand-drawing, which is divided into realistic dotted line and freehand dotted line. Product packaging suitable for young people is more fashionable. Using this method of expression, we should pay attention to keeping the picture clean and tidy, and the points and lines should have a certain sense of rhythm and rhythm, so as not to make people feel nervous and the details should be in place. This form of expression has no actual design material. Designers use color blocks to divide and typeset the layout of product packaging through their own understanding of products and brands. This form is characterized by fashion, youth, individuality, simplicity and strong recognition. It is more common in the packaging of cosmetics, skin care products and medicines, but not many customers can accept this form, so it should be used with caution. This form is simple to operate, but it requires the designer's typesetting and color matching ability. It is often the form of packaging design that can capture the hearts of customers and consumers. So, starting today, don't rely on one or two forms of expression. Both customers and consumers will feel aesthetic fatigue. A good form of expression can indeed add a lot of color to your packaging, but it should also be noted that the form of expression must be related to the product and must follow the tonality of the brand and the preferences of the target consumers. Don't form for the sake of form.