The new media environment accelerates the spread of rumors.
Have your parents' circle of friends been occupied by the false news that "Chow Yun Fat died of illness" these two days? You even get news pop-ups from some portals? This is not the first time that Chow Yun Fat has been "killed". Compared with Zhao Benshan and Andy Lau, this despicable behavior has only been directed against Chow Yun Fat in the last two years.
Recently, Ma Yun said at an Internet conference that he was a victim of fake news. "Some people say that I have more than 20 luxury houses all over the world, and I am also curious about where I bought so many houses, and no one looked at them. Now we are injured, but the last person injured is the person who spreads rumors. " Speaking of it, apart from medical care and financial technology, entertainment "news" should also be the hotbed most likely to breed rumors. From the gossip weekly in the streets in those days to the online rumors all over the city now, although we have more and more media technologies, our ability to identify rumors is getting worse and worse.
The so-called rumor, in Webster's English dictionary, is defined as a kind of gossip, rumor or public opinion that lacks real basis or is unconfirmed, and it is difficult for the public to distinguish the truth from the falsehood for a while. In other words, the connotation of rumors is not only "false", but also includes not knowing the truth and being half true and half false. Therefore, the so-called network rumors, in addition to the out-and-out fake news, are also rumors that are embellished and exaggerated on the basis of facts; Those that are widely publicized and spread without proof are also rumors.
Most people who spread rumors may not realize what they are doing at all, including those from the media who claim to deliver entertainment news as their responsibility. At the same time, although the development of new media technology has brought convenience and rich information, the communication characteristics of social media platforms have accelerated the spread of rumors, expanded their influence, and caused online and offline linkage, which has brought difficulties to rumors.
Becoming popular through gossip will eventually bear the consequences.
After clarifying the concept, let's talk about why the entertainment circle is more likely to breed rumors. From the psychological analysis of the audience, even though most artists and stars will make various remarks in Weibo today, once other sources, especially negative information, appear, the public will still be skeptical with a lively attitude; Stars who "die" from time to time are mostly veteran artists, such as Chow Yun Fat. In recent years, there have been few works and little use of social platforms, which has distanced us from the public, which has provided soil for rumors. Once rumors appear, it is difficult for the audience to have channels to falsify them. In this "rumor-rumor" extremely unbalanced situation, rumors naturally grow wantonly.
There are still a lot of news from the media that is collaged by eight anonymous netizens of Douban, as well as so-called internal rumors. The assembly line generally produces entertainment rumors. Periodicals and newspapers still have trade associations and professional norms to supervise and review, but there are still many gray areas in the relevant management regulations of the media, and the professional threshold of media people is also relatively low. It is even more difficult to supervise from the perspective of industry self-discipline.
To make matters worse, the trend of "relying on traffic to eat" in the entertainment circle has affected the whole "pan-entertainment circle". Stars are not afraid of gossip, and the team should also find another way to create "news" to win the attention of the audience. Therefore, if you want to become popular by "gossip", it is to acquiesce in the existence of rumors, and one day you will suffer from the consequences. This is the same for ordinary people. When you look at the victims of rumors with relish, you will eventually bear the consequences of the deterioration of the information environment.