1. Emotional articles

Such articles are easy to arouse people's emotions, trigger people's * * * and then induce forwarding. Such articles include chicken soup and love songs. Chicken soup can give depressed people chicken blood, which is more popular with fresh people who have just entered the society; Love songs are more popular among young women, especially in the middle of the night.

2. Health and health care categories

This kind of articles are most popular with middle-aged women and men around 40, and they are the absolute main force to spread this kind of articles. This kind of article is so popular, which is also caused by modern people's admiration for health and wellness.

3. News and information categories

Many WeChat users who pay attention to current news are mobile phone users who pay attention to the official WeChat account registered by traditional media for the convenience of understanding the latest current news.

4. Life-related categories

For example, some local food recommendations or scenic spots near holidays are introduced, as well as some articles on local services. The micro-signal of local life is more suitable for the daily life of local people and can better meet the needs of local people. Therefore, the official WeChat account has a large number of fans, and the reading volume of articles is also high.

5. Professional Daniel

Most of these WeChat articles are professional articles in the Internet field or other industries, which have gained high industry recognition and are widely spread.

& gt& gt& gt& gt Secondly, you need to know what needs WeChat users have and analyze their needs, that is, choose a topic. Look at those successful WeChat official accounts, whose content topics often don't follow the trend, are unique, and even lead the trend. The reason is that the topics of articles in the official WeChat account are all based on the needs of users, and it is easier to get attention to meet the needs of users.

1. Daily demand

Because every WeChat official account has a different positioning, users have basic needs. For example, in the Internet industry, subscribers not only need to know the freshest information, but also need to know all the dry goods and vocational skills improvement, which is a normal demand.

2. Curiosity and gossip needs

Satisfy users' curiosity, and write unknown articles in corresponding fields according to existing sources and materials, which is very popular among users.

2. Counter-mainstream demand

Nowadays, WeChat users, especially those born after 1980s and 1990s, have a strong demand for the concept of anti-mainstream, and this demand is becoming more and more extensive. Usually the counterculture is the same event and viewpoint, and they will do something unconventional and different.

So when we write articles, do we need to meet the needs of these users? Anti-mainstream demand is divided into: ugly appreciation demand, anti-authority demand, self-denial demand, exclusive demand and so on.

4. Explosive demand

Explosive demand refers to the subscribers' demand for a deeper understanding of the event after a sudden big event, which requires writers to have the ability to meet this demand.

& gt& gt& gt& gt Finally, learn the topic selection skills of WeChat articles. After everyone knows the types of popular WeChat articles and the needs of users, how should we choose the topic?

1. The topic should be timely.

What to write is often more important than how to write, which is also the fundamental reason why many WeChat official accounts like to chase hot spots. There are many official WeChat accounts that use marketing articles of hot events to increase their reading and increase many fans.

2. Develop a differentiated topic selection route

Why do you need a differentiated topic selection route? Because professional technicians can't write popular science articles, professional gamers can't write introduction articles, and professional journalists can't write news and information articles. Therefore, if you want to write a WeChat explosion article, you need to make a differentiated topic selection route, start from different angles, and bypass the topic selection of professional WeChat official account articles.