Roll call: Welcome Zhang San to my studio. Your name is very creative. Is there a story behind it?

Inductive speech: staying in my live room will bring you three big gains. The first is to teach you how to shoot videos, the second is to increase your fans, and the third is to grab red envelopes and blessing bags in the live broadcast room.

"Today, let's share some beauty skills and learn that you can also become a beauty expert." If you want to be a beauty expert, then you will definitely stay in the live room and watch it!

Rhythmic speech: "I think the anchor dances beautifully/sings beautifully." "Brushing Wave 520 makes me feel your enthusiasm."

This type of Tik Tok studio will make new visitors see that the studio is very active and make them curious. Stay and see what the anchor performed to get so many people to screen.

Pain point speech: "Mismatched sisters/chubby babies can wear the following clothes." If you happen to belong to one of these categories, you must want to know what kind of collocation suits you and stay.

For example, the live broadcast of clothing with goods, the anchor can attract fans to place orders through professional collocation of a certain clothing and professional explanation of clothing quality.

Ask for advice: My family will help me to see what can be optimized and improved in my live broadcast room. Our growth is inseparable from your true feedback.

Skills of retaining people in live broadcast room

Retention rate refers to the ratio of the number of people staying in your live room to the number of people entering your live room. For example, 100 people enter your studio, 30 people check in, and the retention rate is 30%.

Usually we improve the retention rate by:

First, gold for 3 seconds.

For example, I will teach you the problems that flash in and out in the live broadcast room, and deduct five eights for friends who drift through the live broadcast room.

When the audience saw such a problem in the live broadcast room, it attracted their desire to continue watching, so they stayed in the live broadcast room.

This is actually the "golden 3-second rule" in the live broadcast room, which is to throw an attractive topic and retain the audience within 3 seconds.

Second, the background construction of the live broadcast room

The color matching of the background in the live broadcast room is very important. Don't use too depressing dark tones.

Third, interactive speeches between live broadcasts.

1, don't greet fans in boring begging.

Welcome xx into the live room, like to follow me!

Another way: ah ~! Who is this? Why did you come to see me! This kind of speech deliberately pretends to be an atmosphere for mature people to engage in activities.

2, put down your baggage idol, no one wants to see you smile without expression, laugh heartily, because laughter is contagious.

3. Please prepare the live theme of the day before the broadcast, and narrate around the theme song! Avoid being speechless.

4. Do a good job of live broadcast time! Don't change the live broadcast time at will. Live broadcast at a fixed live broadcast time will make your fans get into the habit.

Fourth, the label setting of personal image.

Anchors in different fields have different ways of dressing and image collocation. It is recommended to do vertical fields. If your video content is very popular, the image of the anchor is also deeply rooted in people's hearts.