Template for the new company establishment plan (I) 1. Company background:
With the development of domestic economy, the advertising industry has been constantly improved and developed. The commercial advantage of our advertising company lies in the innovation of business and technology, which is also the uniqueness of xx advertising. First of all, our company not only provides advertising services to the market, but also provides a practical platform for students who are interested in advertising industry in xx Vocational College. We don't take profit as the sole purpose, but it is our real pursuit to gain something in social practice.
On the one hand, the development strategy of advertising companies has strengthened our technical strength and created conditions for realizing market benefits. On the other hand, the company's market behavior can enrich the teaching resources of the school, and its social effect will also enhance the visibility of our school to a certain extent, thus forming a good interaction and promoting the development of xx related disciplines.
Second, the company description:
1. Company name: xx advertising company.
2. company logo: xx.
3. Company nature: a media joint venture advertising company integrating production, agency, planning, creativity, investigation and consultation.
4. Company tenet: It is our responsibility to help customers obtain economic and social benefits, aiming at establishing the best communication channel between customers and the market through the company's scientific, professional and sincere services, planning and designing customers' limited funds in the most economical way, and enabling customers to achieve the best communication effect with the lowest advertising cost.
5. company goal: to create a window image representing the entrepreneurial achievements of students in xx Vocational College.
6. Company services:
(1) Specialized advertising service-provide detailed and accurate industry consulting services for our customers, including data investigation and analysis conclusions, so as to make customers' investment more scientific and reasonable and communicate with consumers in all directions. Establish internal research institutions, gradually create the theoretical framework and knowledge system of self, and establish their own cultural connotation. We become strategic partners with the media, act as agents, and completely buy out a lot of advertising space and time. We promote and sell advertising media to advertisers.
(2) Personalized business services-This is the first company that includes planning and creating a festive atmosphere for weddings. To provide customers with the necessary publicity tools for opening, festivals, real estate exhibitions, product promotion, planning of large-scale activities, and renting large balloons, inflatable arches, comics and other activities. Acting as an agent to contact the etiquette girls needed for holding activities and various cultural programs.
(3) Provide customers with accurate and scientific market research, without customers running around. We provide perfect effect measurement service for customers and serve the interests of users: because of our own characteristics, we have an advantage in business cost. Can reduce the advertising budget required by customers to a minimum, and achieve real high quality and low price.
Third, the target market:
Xx market, the surrounding market of xx College is the target market.
Four. Target customers:
At first, the target customers were mainly located in enterprises, shops and shopkeepers near xx College.
The initial development mode of verb (abbreviation of verb):
Scheme 1: Contact some advertising and decoration companies and seek to establish an advertising consortium. This is because they all have the characteristics of small scale and isolated development. Some companies have media agency advantages, some have customer resources, and some have regional advantages. Through capital operation, horizontal alliance is implemented, resources are integrated, costs are reduced and risks are taken. Grouping is the inevitable choice for the further development of advertising industry in China. Form a powerful advertising regional group through various means. After large-scale operation, the advantages complement each other and reduce operating costs. This will help to get rid of the repetitive and wandering state of individual development of small companies, thus improving the overall service level. This is also of great help to the initial development of our company.
Option 2: If the alliance is unsuccessful, we can only base ourselves on the periphery of the college and seize all kinds of advertising business nearby from the beginning. We mainly design and make advertising signs, supplemented by some public relations planning activities with necessary scale and influence, and eat up the scattered business that large advertising companies have no time to take care of, and become famous step by step. Expand long-term business in development. Cherish the relationship with customers, establish a good customer relationship, and let today's advertisers become voluntary propagandists of tomorrow's xx advertising company. You can also try to invite customers to share and develop together.
The business of intransitive verbs company:
1. Market service: market research and customer service.
2. Design and production: advertising graphic design, shop signboard production, advertising inkjet printing, product packaging design and display production.
3. Enterprise consultation: provide customers with advertising planning and public relations activities planning.
4. Advertising photography: product photography, industrial photography, technology photography, location photography, etc.
5. Customers rent: large-scale launch balloons, inflatable arches, cartoons and other promotional tools for celebration activities.
Seven, mature new business:
1. Develop digital advertising business and Internet advertising. In xx years, the number of netizens in China will exceed several hundred million, which indicates that the Internet based on new technologies, as a new mainstream media, has entered the economy and life of ordinary people in China, and will continue to grow at an unpredictable speed with broad prospects.
2. Vigorously promote and develop outdoor advertising. Introduce high-tech advertising production projects.
3. Wedding planning: wedding planning, creating a wedding atmosphere.
Eight, business strategy:
1, management of the company. Maintaining operating efficiency is the main management topic of the company. Managers need to devote themselves to improving management, integrating business systems and emphasizing comprehensive performance in order to improve operational efficiency.
2. Strengthening the corporate image, enhancing the visibility, attracting customers, and enhancing the market competitiveness with the help of the image are the basic directions of the strategy, so that consumers can have a sense of identity with convenience stores and improve their satisfaction.
3. Create regional advantages. Its main strategy is to expand its relative scale in the region through regional operation, gain a higher competitive position in the region, seek living space, lay a profit foundation, and then seek to expand its business scope.
4. Be good at digging hidden profit growth points from investment equipment.
Nine, commercial obstacles:
1. Insufficient funds lead to the backward infrastructure of the company.
As a new advertising company, it is very difficult to make a profit because it is in the initial stage of capital investment and market development.
3. The overall strength of the company team needs to be further improved.
4. The popularity is not high.
X. cost accounting:
As the saying goes, "Never fight an unprepared battle". Doing all the preparatory work before investment can reduce the probability of unexpected situations in the later operation. Any problem in these three links will directly affect the development of the company.
XI。 Organizational structure:
Because xx advertising company belongs to the intellectual industry whose knowledge is more important than capital, its establishment and development need to reasonably mobilize the superior resources of the whole xx Institute.
Management department: responsible for internal management, schedule deployment and company development planning.
Technology Department-News Communication Department, Art Department: responsible for advertising graphic design, shop signboard production, advertising inkjet, product packaging design, display production.
Marketing Department-Chinese Language, Literature and News Communication Department: responsible for the company's external advertising and image planning. Improve the company's visibility in society. Market research, analysis and research.
Information Department-Department of Economics, Trade and Management and Department of Computer and Information Science: responsible for contacting information sources outside the market and obtaining advertising business information needed to contact the company. And sign an agreement with it to form a relatively stable company resource. Establish the company's website to lay the foundation for the company's online business consulting service and remote communication.
Finance Department-Economic and Trade Management Department: responsible for the company's financial expenditure and income business, and responsible for planning and establishing a sound financial system.
Training department-partnership advertising company: responsible for the technical and business training of the company's internal personnel.
Photography Department-XX Photography Association of XX College: responsible for the company's external advertising photography business.
Human resources department: responsible for improving the personnel system of contacting advertising companies. Train employees within the company.
Model template for the establishment plan of new company (II) I. Entrepreneurial objectives
Business objective: to establish the first professional dessert shop-xx dessert shop in xx College of XX Normal University, and its business scope is Chinese and Western desserts. The varieties include ice cream cake, ice cream, ice cream biscuit, shaved ice, syrup, soup (dew), porridge, fruit juice, flavored dairy products, pudding, medicated diet nourishing stew, herbal tea turtle ling paste, China traditional snacks, etc.
Business tenet: sweet, healthy and fashionable.
Second, the market and competition analysis
Market introduction: xx College of xx Normal University is a very young school, which was established only X years ago. At present, there is a lack of a dessert shop that can be managed systematically in the school. The xx dessert shop proposed in this scheme just fills such a gap.
Market competition analysis: xx College of xx Normal University is a young school. School facilities are improving, resources are scarce, students' consumption environment is even more worrying, and the food problem needs to be solved urgently. Our service tenet can overcome the above difficulties, meet the needs of target consumers and cut into this market quickly, and our business philosophy can hold up our sky. After analysis, we can open this market. Xx specializes in desserts and insists on brand differentiation and humanized management. Establish and expand the popularity and reputation by infiltrating things quietly, so that consumers can know me, love me and buy me.
Target customers: Some people mistakenly think that girls like sweets more than boys, but it is actually wrong. In fact, there is no gender difference in taste preference, and many boys also like desserts. In order to stay slim or lose weight, many girls often regard sweets as a scourge. And now consumers are becoming more and more rational. So the target customers of xx are all students.
Third, the characteristics of products and services.
Professional raw materials, don't worry: xx has established cooperative relations with regional suppliers of well-known brands of raw materials such as drinking water and dairy products, and marked the ordering area and various promotional materials in xx store. From the perspective of reliable raw material suppliers, give customers a feeling that food safety can be guaranteed.
Variety and choice: it is difficult to adjust. Xx should try to adapt the taste of dessert to customers of all tastes. Many styles of desserts are available for all kinds of customers to choose from.
Comprehensive nutrition, healthier: In addition to ordinary ice desserts, xx also has medicated diet nourishing stews, herbal tea and turtle paste, which are very popular in some parts of southern China. The price list lists the nourishing ingredients, nourishing effects and indications of each dessert, so that customers can choose according to their needs. Dessert with low calorie and good cosmetic effect is especially suitable for girls who love beauty. Eating dessert and keeping in good shape not only do not conflict, but also nourish the skin through food.
Standardized service and higher satisfaction: xx employees are divided into four categories: management, dessert processing, ordering cashier and store cleaning. Dress in uniform clothes, operate and serve respectively. Practitioners require professional skills, unified use of Putonghua in service, establishment of strict service management norms and complaint return visit mechanism, and strict supervision and management.
Fourth, site selection analysis
Store xx is located in the canteen of xx College of xx Normal University, which can make full use of the tables and chairs in the canteen and accommodate more customers.
Verb (abbreviation of verb) personnel and management
Personnel: every employee of xx must be professional, and everyone, including the cashier for ordering food and the store cleaning staff, must undergo strict training to ensure the standard operation during normal work. There are X personnel managers and X enterprise managers, with bachelor degree or above, excellent professional quality and good practical operation ability. Dessert processing and production personnel should be equipped with 2 formulators and X processing operators, with college degree or above, excellent professional quality and good practical operation ability. There are a number of cashiers and shop cleaners, who are on duty after strict training. All employees must apply for a health certificate.
Management thought: The premise of excellent scientific management is to determine and implement correct and advanced management thought. We will adopt the people-oriented management concept and attach importance to teamwork spirit. Attach importance to personal development, respect personal value, and coordinate with all functional departments to realize the overall development of the restaurant and realize1+1> The effect of 2.
Management philosophy:
(1) Respect the independent personality of catering personnel.
(2) The management level is low: the superior plans and manages the subordinate, and the subordinate should obey the work guidance of the superior and try his best to complete the tasks assigned by the superior.
(3) Mutual supervision: the management supervises the work of employees, and employees can also put forward their own opinions or opinions to their superiors.
(4) Create a collective atmosphere: it is necessary to let subordinates feel the strict discipline of the dessert shop, but also care about employees, so that employees can feel the warmth from the collective, which is conducive to strengthening cohesion and improving work enthusiasm.
(5) Fair treatment, equal treatment, from each according to his ability, give full play to his talents.
Management Team: Investment is the business of management talents. We will establish a management team with direct technology and experience in various influential positions, and welcome all talents who are interested in seeking the development of this dessert shop to join this dessert shop.
Management system: establish strict service management norms and complaint return visit mechanism, and strictly supervise and manage. Improve the employee code, assessment system and reward and punishment system.
Intransitive Verb Corporate Image
Media advertising: TV advertising or print media is considered as the most feasible publicity channel. Investigation shows that high-quality desserts can establish a good brand image through exquisite TV advertisements or print media. In addition, when new students start school, they will distribute leaflets, set up publicity and receive consultation.
Image endorsement: make a lovely xx mascot, take cartoon shape as image endorsement, and reflect the sweet, healthy and fashionable corporate purpose from cartoon shape.
Store layout: xx store should be clean and bright with bright windows. Infiltrate a sweet, healthy and fashionable corporate culture. According to different dessert varieties, use various special dishes. The dishes are elegant and exquisite, which makes customers feel comfortable looking at the tableware.
Seven, promotion decision
Gourmet manual: Make a healthy and fashionable food manual for xx. This paper introduces the famous snacks, the latest gourmet desserts and the latest medicated diet formula for health and beauty in China. This manual is revised once a year and put in the shop for customers to read.
Festive activities: Organize outdoor theme activities on campus or outside the store on New Year's Day, Dragon Boat Festival, Mid-Autumn Festival, Christmas, Valentine's Day and other festivals in the west, aiming at enhancing consumers' impression of xx products. Participants will be rewarded by distributing loose-leaf advertisements for express delivery, answering questions about product knowledge and organizing small-scale performances. Prizes include small gifts printed with xx cartoon patterns, coupons and coupons for the latest products, and each activity costs about xx yuan.
Wishing tree: there are two wishing trees in the store, and you can get a wishing card for consumption. You can hang a written wish card on the wishing tree. On the first Sunday of every month, the clerk will collect wish cards and select the wish that will cost no more than xx yuan in the process of realization through lottery to help customers realize it.
There are always various small gifts in the store, such as xx cartoon balloons, cards and so on. Customers can get a cartoon card and an X-inch ice cream cake if they spend over xx yuan at one time. Customers can also buy discount cards, each card costs X yuan, and cardholders can enjoy permanent X discounts on any goods except new products and specials in the store. The quality and flexible promotion methods of Shangcheng have won a stable customer base.
Eight. Financial demand and application
Opening cost.
Tables and chairs, bowls and spoons, kitchen utensils, disinfection cabinets and other equipment.
Prepaid store rent and decoration.
Raw materials.
The above projects will be submitted to professionals for budget evaluation.
Nine. The development of xx
Based on the strength of the enterprise and the market of xx College of xx Normal University, xx looked at the markets of five universities in xx. , and gradually develop to chain stores. Specifically divided into the following three steps:
1. Based on the market of xx College of xx Normal University, it occupies a certain share.
Fill the gap in the market of xx College of xx Normal University, and make the enterprise professional, standardized and develop steadily.
2. Occupy the market of xx College of xx Normal University and establish a chain mechanism.
When the corporate image is accepted and loved, we will open chain stores in five universities in xx according to the demand. Learn management experience in practical operation.
3. Go to xx market and join the action.
In the xx market, it can be well controlled and run normally. It has certain working capital and regional popularity, and has certain market operation system theory and operation experience. After applying for independent intellectual property rights of products, we will expand the chain stores in xx and open franchise operations.
Model essay on the plan for the establishment of a new company (III) I. Purpose of establishment
In order to grasp the market and industry information more comprehensively, improve the market research and judgment ability, keep up with the cutting-edge technology trends of the industry, publicize the corporate image with more abundant resources and channels, introduce high-end talents, and do a good job in the company's development strategic planning, the management of the company decided to set up xx branch after discussion.
Second, the branch overview
(1) Enterprise name: xx Branch of xx Technology Co., Ltd.
(II) Functions of the Company:
1. marketing: collect market and competitor information, and integrate industry resources such as home building materials. Promote the market development and sales in xx and surrounding areas.
2. Enhance corporate image: establish a good image of Jardine Matheson as a platform for external display and a publicity window.
3. Introducing industry talents: recruiting professionals such as marketing in the building materials and home furnishing industry, and celebrities who are in short supply in the industry.
4. Carry out enterprise strategic planning: give full play to the geographical and information advantages of xx, and analyze and predict the development trend of industries and technologies.
(3) Preparation progress:
1. After the establishment plan is determined, do a good job in office site selection, company registration and office facilities and equipment purchase within xx days.
2. While preparing for the company, improve the personnel team in advance through company dispatch, local recruitment, etc., to ensure that the branch operators are in place as soon as possible.
Three. Organizational structure, staffing and salary scheme of the branch
(1) organizational structure
A little.
(2) staffing and salary scheme
A little.
(3) Personnel responsibilities
1, general manager of the branch
Under the leadership of the Head Office, be fully responsible for the personnel, financial and material management and daily administrative work of the branch, and carry out market business activities in line with the development direction of the Head Office.
2. Administrative Manager
Under the guidance of the head office, be fully responsible for market development, formulate investment promotion plans and recruit talents in the industry. Specific job responsibilities shall be determined by the head office and the general manager of the branch through consultation.
1) is responsible for completing the business indicators issued by the general manager.
2) Be responsible for customer relationship maintenance, project promotion and market development of the branch.
3) Responsible for the overall planning, organization design and promotion of the project to ensure the completion of the company's performance.
3. Regional Manager:
1) is responsible for market development, project promotion and customer relationship maintenance in xx area.
2) Responsible for completing the annual investment target (see market layout and task list for details).
3) Responsible for the recruitment, training, assessment and management of marketing specialists.
4. Marketing experts:
1) Assist the company's administrative manager and regional manager to complete market development and customer relationship maintenance in their respective jurisdictions.
2) Achieve the annual market development business target.
3) Be responsible for customer information collection, marketing, business cooperation, investment promotion meeting cooperation and other matters in the region.
5. Industry consultants
Grasp the company's macro policies, conduct research, information collection and resource integration on the company's project-related industries, and provide guidance and constructive suggestions for the company's project operation, management planning and technological innovation.
6. Administrative Commissioner
Be responsible for the daily administrative affairs management of the company under the leadership of the general manager of the branch. Specific job responsibilities shall be determined by the general manager and executive manager of the branch through consultation.
Fourth, the branch expenses budget
The office equipment prepared in the early stage probably needs X million yuan, the rent is X million yuan per month, and the decoration cost of the company is X million yuan. The monthly daily expenses are about X million yuan per month, and the total cost for half a year is about xx million yuan. Details are as follows:
1. Rent: X million/month.
The choice of office space should not only meet the needs of the head office, but also conform to the actual situation in xx area. It is suggested to choose convenient transportation, building materials market range and near the subway exit. Choose an office space within xx square meters. The initial cost is estimated to be 10000 yuan/month (subject to the specific site selection and the actual price in xx area).
2. Office equipment cost: about X million yuan.
The expenses of office furniture and equipment in the early stage mainly include X desks and X office chairs. A set of large class tables and chairs, a set of small conference tables and stools, a set of sofas, a filing cabinet X group and a reception desk. Telephone x, fax machine, computer x, printer, water dispenser, office supplies and others. The total cost is about x million yuan.
Note: The above prices are not combined with Beijing prices, grades and office supplies styles, and the data are for reference only.
3. Other daily expenses: about X million/month.
If the daily expenses are considered, taking X as an example, the monthly normal expenses are estimated as: telephone bill, transportation fee, lunch fee, internet fee, utilities and property fee, and others, totaling about xx. (subject to the price verification in xx area)
Five, branch management norms
Administration, R&D, market development and other daily management work. The branch shall follow the relevant management regulations of the head office to the branch, implement line management, and formulate various internal management systems according to the actual situation of the branch. The daily management connection between the branch and the head office is as follows:
1, the branch shall, in accordance with the relevant provisions of the head office's administrative management, do a good job in administrative management, and draw up an administrative management system suitable for the actual situation of the branch, and report it to the head office for approval and filing.
2. The Head Office appoints senior managers and heads of functional departments to the branches, including but not limited to the general manager, deputy general manager, chief financial officer and department manager of the branches.
3. The establishment of the branch's internal management organization, remuneration and performance appraisal methods, and the remuneration of senior management personnel shall be reported to the Head Office for approval before implementation, and reported to the Human Resources Management Department of the Head Office, and the remuneration shall be paid directly by the Head Office.
4. The adjustment and change of branch personnel shall be reported to the Human Resources Management Department of the Head Office for approval.
(A) marketing management
1. Under the guidance of the company's marketing policies, regional branches should formulate applicable marketing strategies according to the characteristics of the xx market and report them to the Head Office for approval and implementation.
2. The branch needs to decompose the sales target issued by the marketing management center, complete the sales task, and effectively control the related expenses.
3. The branch needs to plan, establish, optimize and improve the sales network and service system.
4. Branches shall establish customer files, be responsible for maintaining the target regional markets, provide after-sales services and improve the functions of the front-end market information platform.
(2) Market management
1. The branch company shall implement the regulations of the marketing management center of the head office on the business management of the branch company, make weekly, monthly and annual business plans, and report them to the head office for the record.
2. The branch company shall regularly report the weekly and monthly market information collection progress to the head office.
3. The branch company cannot be the main body of the business contract, and special circumstances need to be reported to the head office for review.
1. All branches shall implement the layout planning of the Head Office, draw up weekly, monthly and annual R&D plans, and report them to the Head Office for filing.
2. The branch company shall regularly report the weekly and monthly R&D progress to the head office.
3. The executive manager of the branch shall regularly collect industry R&D information, analyze R&D requirements and report it to the R&D department of the Head Office according to the industry situation and national macro policies.
(3) Strategic development management
1. The Strategic Development Department shall regularly collect information related to the company's development strategy, such as industry, competitors and macro environment. According to the requirements of the general manager of the branch and the leader of the head office, form a report and give regular feedback.
2. The Strategic Development Department should actively provide technical and personnel support for the company's market expansion and management.
3. The strategic development department should actively participate in and guide the company to formulate strategic planning and development goals, analyze the implementation and completion of the company's business development strategy, and provide analysis reports and evaluation suggestions to the general manager.
4. Analyze and collect design schemes and other information related to other cities and other new businesses, and integrate them to enhance the comprehensive design strength of the company.