Website construction refers to the use of markuplanguage, through a series of design, modeling and implementation processes, the information in electronic format is transmitted through the Internet, and finally it is available for users to browse in the form of graphical user interface (GUI). Simply put, the purpose of web design is to make a website. Simple information, such as text, pictures (GIF, JPEG, PNG) and tables, can be placed on website pages by using markup languages (such as Hyper-File Markup Language and Extensible Hypertext Markup Language). More complex information, such as vector graphics, animation, video, audio and other multimedia files, requires plug-ins to run and markup language to be transplanted into the website.
Website construction is a broad term that covers many different skills and disciplines used in website production and maintenance. Web design, web graphic design, interface design and creation in different fields, including standardized code and proprietary software, user experience design and search engine optimization. Many people are often divided into working groups, which are responsible for different aspects of website design. Web design is the front end (client) of the design process. The website usually used to describe is not a simple page. A website includes a lot of work, including domain name registration, design renderings, layout pages, code writing and so on.
Second, about SEO.
SEO(SearchEngineOptimization) translates into search engine optimization. Search engine optimization is a way to improve the natural ranking of websites in related search engines by using the search rules of search engines. The purpose of SEO is to provide ecological self-marketing solutions for websites, so that websites can occupy the leading position in the industry and obtain brand benefits; SEO includes two aspects: off-site SEO and on-site SEO. SEO refers to the behavior of making reasonable planning from the perspectives of website structure, content construction scheme, user interaction and communication, and pages in order to get more free traffic from search engines, so as to make the website more in line with the indexing principles of search engines. The indexing principle of making websites more suitable for search engines is also called search engine optimization. The optimization of search engine can not only improve the effect of SEO, but also make the website-related information displayed in search engine more attractive to users.
Third, about website optimization.
The purpose of website optimization is to make websites more easily included by search engines, improve user experience (UE) and conversion rate, and then create value.