Many people who mention soft articles have been in contact with them, aren't they articles? In fact, people who have reported this idea are one-sided. Articles pay attention to ideas and rules, such as narratives and expositions, all of which have their own personality characteristics, and soft articles are no exception, which only appeared with the tide of market economy for a long time. It combines the readability and visibility of writing style with the promotion of goods, abandons the indoctrination promotion mode of goods promotion in the past, gives people a refreshing feeling in reading, and can be said to be a new article carrier, which opens a window for the promotion of goods. Today, we will take the promotion of soft-text conception skills of health tea as an example to talk to you, so that you can better understand its conception and understand its profound meaning, and lay a good foundation for our flexible use in the future. 1, understand the typical soft style of writing, it will use the first person-I, giving people the feeling that they are telling their own stories, just like their old friends are telling us their feelings. This is the style of soft writing, without preaching, just expressing your experience in plain and simple language, so that your experience can be integrated into the mood of wanting you to make money together, which is so sweet. Therefore, in the concept of soft writing, we must pay attention to the form of language and use "soft" to explain it, so that customers feel that we are really talking and really thinking about them. 2. Let customers understand that health tea is the hometown of tea. People are no strangers to tea. You may have heard of health tea, but you don't know much about it. When China entered the middle-income country, people in the affluent class paid more and more attention to health preservation, and the concept of Chinese medicine with little side effects and heavy conditioning had already been deeply rooted in people's hearts. Therefore, we should actively popularize this knowledge in our soft articles, and it should be related to its season, composition, material, configuration and function. Z is good to introduce petal tea in spring, herbal tea in summer, fruit tea in autumn and root tea in winter in the form of a list, and introduce our health tea in popularization, so that customers can receive our products in understanding. 3. Demystifying materials makes health tea really healthy. People pay more and more attention to Chinese medicine. However, with the destruction and pollution of the environment, our customers also have doubts about the health tea made of plants, regardless of whether it is effective or not. In this way, we should pay attention to the soft text and explain the location, management, selection and processing methods of health tea. Such as revealing the characteristics, origin and harvest season of hawthorn, poria cocos and other materials, and highlighting the efficacy. It is essential to play the brand of pure nature and explain the concept of green drinks, especially the batch number and certification of our authoritative food and drug inspection bureau, so as to reassure our customers. 4. Building a resounding brand We all know that the century-old Tongrentang can be said to be synonymous with high-quality drugs. In people's inherent concept, large factories are better than small ones, state-owned enterprises are more important than private enterprises, and foreign enterprises are better than domestic ones. Therefore, we should attach importance to the promotion of health tea soft text, strive to build our own brand, highlight the celebrity effect and build a well-known brand. What Z people are afraid of is actually buying fakes. Then, our soft article will give customers an Anxin pill, which not only explains the drinking method and precautions in detail in the product description, but also shows our address, after-sales service hotline, especially the promise of invalid refund, so as to facilitate customers' consultation and prosecution. In particular, it is emphasized that the quality of our health tea is underwritten by major insurance units to reassure customers. Want to know more about soft marketing dry goods, please pay attention to official website, China Investment Media Network, and welcome your consultation. One-stop self-service platform, rich network media resources, can now register for free to obtain the internal resource list and update it in real time. You don't have to look for quotes and cases from media companies everywhere, you can get resources in one stop with your own exclusive account! Free login address, free registered address/registration? admin= 142