1998, researched and developed traditional Chinese medicine, Chinese herbal cosmetics and health care products, and began to form Wenfeng brand product series with independent intellectual property rights. Concentrate on the study of ways to thoroughly cure all kinds of skin diseases. Wenfeng Vocational Skills Training School was established,
From 65438 to 0999, Wenfeng brand was promoted nationwide, and Wenfeng Bio-pharmaceutical Factory and Wenfeng Health Products Factory were established, positioning Wenfeng as an industrial group with Chinese medicine bio-cosmetic treatment of problem skin, mass chain operation and five industries as its pillars.
In 2000, Wenfeng's strategic goal extended from Pudong to Puxi, occupying a place in Shanghai. Wenfeng's first franchise store opened. Wenfeng has developed more than 30 kinds of beauty products with independent intellectual property rights, and Kangmei Capsule won the gold medal of green health care products issued by UNESCO. This year, Wenfeng was rated as the first batch of rest assured beauty salons in China.
In 200 1 year, Wenfeng developed 40 chain stores in Shanghai and 3 large direct-operated beauty salons in Beijing.
In 2002, we made every effort to strengthen the training of beauty and hairdressing professionals, and set up an elite training class of devil training camp in Shanghai Pudong Gushan head office. Wenfeng Vocational Skills Training School, which trains cadres and technical backbones, was rated as a well-known beauty salon in China.
In 2003, the development strategy was transferred from Shanghai to major capital cities in China, and Wenfeng headquarters was registered in each capital city, and Wenfeng was cloned nationwide.
In 2004, 30 new branches were opened, and 2,000 employees were recruited and trained. Wenfeng direct stores increased to 65,438+000, and 50 franchise stores were established. The total number of employees is 6,000, with annual sales exceeding 200 million yuan and tax payment of 20 million yuan.
In 2006, Wenfeng Beauty Club, which settled in the prosperous business district of Xujiahui, was grandly opened. It marks that Wenfeng's business direction has started a leap from popularization to nobility.
In 2007, Shanghai Wenfeng Medical Beauty Center was formally established, which marked Wenfeng's progress from a single life beauty to a medical beauty field, forming a new pattern of life medical beauty, effectively broadening the service scope and improving the service level, and becoming an important milestone in Wenfeng's development process.
Wenfeng Future Island Headquarters Base was established. The new headquarters is located in the center of Future Island Park in Putuo District, Shanghai, covering an area of more than 30 mu. The company invested hundreds of millions of yuan to build Wenfeng New Century Building and other supporting facilities, becoming the headquarters base of Wenfeng's rapid development in the second decade.
In 2008, the groundbreaking ceremony of Shanghai Wenfeng World Beautician Building was held ceremoniously, which marked the official promotion of Wenfeng's strategic deployment of "basing on Shanghai, facing the world and building a century-old brand".
Professor Wang Wen, a full-time master professor from Baker Company and Monte College in the United States, was invited to give a speech at our company. Professor Wang is an adjunct professor at the University of California, York University and university of detroit mercy, and a member of the American Bar Association and the Canadian University Teachers Association.
In 2009, the company was awarded the "collective special award for earthquake relief donation" by the first "Shanghai Charity Conference".
On August 3rd, 2065438, the headquarters of Wenfeng International Group was moved to No.650 Suide Road, Putuo District.
20 13, 12 In June, President Chen Hao was awarded the honorary title of "Top 10 Competitive Leaders of Shanghai Enterprises in 20 12", and General Manager Nathan Chen was elected as the new executive president of Changde Chamber of Commerce.
20 13 1 1, Shanghai Wenfeng School achieved excellent results in the 14th Shanghai International Hairdressing and Manicure Invitational Tournament.
20 131/President Chen Hao, the founder of Wenfeng, won the "Leader Award" in Shanghai hairdressing and beauty industry in 2013.