China people have the habit of keeping in good health since Shennong tasted a hundred herbs, but after thousands of years of feudal rule, this habit has become the patent of emperors, generals and dignitaries. The general public takes survival as their basic need, and medical care is almost a luxury. For China now, the fast-developing society and fast-growing economy make people's lives increasingly affluent, which will closely follow the strong growth of the world's health demand and make the health care industry full of business opportunities and temptations. Health care industry is one of the industries with the most investment value in China. What kind of health care products can become heavy products in the next few years and bring The 5th Wave wealth-healthy wealth to enterprises is what many investors are pursuing and exploring. Then we should start with the development and evolution of health food.

1 generation health foods are mainly prototype products, such as ginseng, gastrodia elata, cordyceps sinensis, velvet antler, etc. Features: (1) basically does not destroy the original shape, and consumers or experts can distinguish products according to their shapes; (2) When in use, soup and wine are the main methods; (3) Slight processing, such as slicing.

The second generation of health food mainly consists of various fortified foods, which appear around 1985. Features: (1) exaggerates the efficacy of the product and has no exact scientific basis; (2) Brand expansion and product quality cannot be synchronized; (3) There is no scientific and accurate product efficacy evaluation system; (4) Health products in the form of oral liquid began to appear in the market.

The third generation health food refers to the health food officially recognized by the state, proved to have certain physiological functions by animal and human tests, and approved by the government regulatory authorities to produce and market. Features include: (1) The efficacy of the product has certain scientific basis; (2) There is no more exact experimental data about the basic efficacy of product efficacy factors; (3) There are many kinds of health foods.

The fourth generation of health food refers to a kind of health care products with clear chemical structure and quantity of effective ingredients (or functional factors) in the products, and basically clear the mechanism of its health care function. The characteristics of health food include: (1) establishing a scientific and formal evaluation system; (2) The development of extraction and detection technology promotes the maturity of products; (3) The professionalism of employees ensures the quality of products; (4) A large number of products with the same dosage form as drugs appear.

The fifth generation of health care products can be defined as health food with clear functional components, stable quality, reliable effect and satisfying consumers' physiological and psychological needs by using modern science and food manufacturing and processing technology under the guidance of food pharmacy theory. The fifth generation health food has its own unique advantages: (1) the safety of the product; (2) the product composition is clear; (3) The products have been scientifically verified; (4) the appearance, taste and convenience of taking the product are greatly improved; (5) removing the bad psychological suggestion when people take the product; (6) Various products.

The above are excerpts from the magazine Development Trend of Traditional Chinese Medicine Health Food published by Yu Hongjian and Wu Chunfu of Shenyang Pharmaceutical University, No.20 16 andNo. 18.

Will there be a sixth generation product after 2020? It is estimated that it can no longer meet the production demand on the ground. With the completion of China Space Station and the continuous research and development of space raw materials and biological strains, what will be the future market structure? Let's wait and see.

I am Dou Bin, a health manager, a member of China Nutrition Society, and a social e-commerce tutor in the health industry of central enterprises.

Let's pay attention to health, learn health and contribute to China Health 2030.