No promotion, no performance, no profit! Now the competition in the US industry is so fierce that marketing activities are inevitable! If you are still doing the marketing activities of price reduction, you are really pushing yourself to the wall! Blindly reducing the price, customers will doubt the quality of products before buying, and will also hinder themselves in future sales! In order to attract and impress customers, beauty salons need to do marketing activities skillfully! How do beauty salons do marketing activities well and make good use of the double-edged sword of marketing? Increase added value and use gift marketing skillfully. Customers in beauty salons are very emotional. In addition to their original services, they use fashionable and unique gifts to attract customers' attention in marketing, and gifts can only be owned by purchasing goods or services, which will naturally stimulate customers' consumption! Of course, the added value is not only physical objects, but also services, knowledge, health skills and so on! However, it should be noted that the value of the gift cannot be greater than the value of the main project, otherwise it will be a bit "a presumptuous guest usurps the host's role". Second, increase your knowledge. If a marketing activity is only carried out through simple transactions, the psychology of customers is relatively unbalanced. You may regret the product the day you buy it. How can you be impulsive? At this time, in marketing activities, it is easier for beauty salons to have a good reputation by increasing the publicity of some beauty and skin care knowledge, health knowledge and common sense of life, guiding customers to spend and answering customers' inner doubts! Third, increase the interest (the picture comes from the Internet and the copyright belongs to the original author). Now, people are under great pressure. Adding some jokes or humorous stories to marketing activities will attract customers' attention and make it easier to remember your activities! Fourth, increase coherence. Effective marketing activities must be continuous, coherent and planned! If marketing is for marketing, without design, the marketing effect will be difficult to achieve! The design of marketing activities can be as coherent as watching novels and TV series, and it can also form the characteristics of stores, making publicity more memorable and more acceptable to customers! Fifth, increasing the operation of public beauty salons can form a brand effect in the local area, and public welfare activities are a very good method! For example, health knowledge publicity in the community, public welfare lectures held by beauty salons, etc. , to do purely public profit-making activities, improve the reputation of the store. The higher the reputation, the higher the consumer's preference. If some public welfare projects are added, the brand influence of beauty salons will be greatly improved. 6. More and more cultural characteristics. Corporate culture can not only unite the team, but also influence customers! In the process of marketing, constantly strengthen the enterprise purpose, mission, concept and so on. It can build customers' trust in the store to a great extent and attract customers for a long time! When there is no marketing activity, you can also keep a healthy habit of going to the store for consumption. When increasing entertainment marketing activities, we should not only publicize the activities themselves, but also add some knowledge that customers are interested in, such as horoscopes and celebrity skin care trends, so as to attract customers to the store in entertainment. There will be a big turntable lottery and interesting interactive activities in the store. Let customers enjoy a unique experience in the store! In short, beauty salon activity marketing can not simply use "low price" to attract customers! Only by serving attentively, improving technology and constantly satisfying customers' pursuit of beauty and health can we gain customers' long-term trust and truly achieve marketing success.