Franchising means that the headquarters of Jinduoyinduo Company authorizes its trademark, products and business model to the franchisee, and the franchisee operates the store under the guidance of the headquarters according to the contract and pays the corresponding fees to the headquarters. Mengjinyuan Gold on the first floor of Jinduoyinduo in Zhengzhou City is a franchise store of Jinduoyinduo, which is managed by franchisees.