Fast-moving consumer goods refer to those products with short service life and easy reuse. Such as liquor, milk, wine, edible oil, cigarettes, instant noodles, drinks, packaged water, biscuits and so on.

For many people, compared with durable consumer goods, real estate and health products, FMCG is a unique, relatively complete and distinctive field, and its marketing, channels, advertisements and public relations all show different characteristics. It is not only the sum of a product, but also the sum of marketing communication methods.

Marketization:

With the severe global economic situation and fierce international competition, many problems in the fast-moving consumer goods industry in China are gradually exposed. Throughout the development process of the whole industry, FMCG enterprises in China generally lack their own clear positioning and long-term planning.

Mainly manifested in:

1, blindly pursuing scale, "Miao".

2. Cast a net in an all-round way, seeking perfection in market coverage rather than perfection.

3, the management level is backward, resulting in insufficient stamina.

4. Lack of brand building and innovative spirit.

Refer to the above content: Baidu Encyclopedia-Fast Selling Products