Fitness Card Activity Plan 1 I. Activity Theme
Passion blooms, and there is love in the times.
Second, the activity time
X month x day -x month x day
III. Contents of activities
(A love song duet confession
On X Day, from X: 00 to X: 00, a special area will be set up on the side of the gym on the 6th floor. The live Mike will be connected to the live studio, and couples can sing or express their true feelings to him or her in the form of duet or confession of love songs. And broadcast it immediately through the radio. At the same time, beautiful gifts were prepared for each couple.
(2) Romantic couple rose perfume
During the normal business hours on X, X, customers can receive roses 1 flower (limited to xxx) free of charge at the promotion service desk on the 6th floor. On that day, I made a body full of xx yuan, plus a box of exquisite chocolates.
Fourth, the cost.
1 2 display board: xxxx yuan.
2. 2 pieces of lintel: xxxx yuan.
3. Print advertisement: xxxx yuan
4. Gifts from xxxx (roses, chocolates).
5. Audio fee: xxxxx yuan
6. Other miscellaneous expenses: RMB xxxx.
Total: about xxxx yuan (excluding the cost of roses and chocolates)
Verb (abbreviation of verb) technique
In this activity, VIP cards can use the discount function.
Gym card activity plan 21. Activity time:
20xx July (anniversary month)
20xx July 25th (theme day) buffet dinner
Second, the theme: ten years of gratitude, with you!
Three. Activities:
1, admission courtesy: gift value1Zhou Ka, 68 yuan.
Membership courtesy: give a monthly card worth 388 yuan (card type above season card)
Thanks: Members recommend double points (exercise time).
Theme gift: Choose a member to join or renew on July 25th, and cash back 100%. (Only applicable to cardholders this month)
2. Loyal member selection (tentative)
Activity time: July10-July 20th.
Activity form: Ten loyal members will be selected by all staff of 52 Fitness before July 20th.
Selection criteria: membership years and fitness times.
3, integral cashback activities
Activity time: July 6-July 25 (20 days)
Activity Form: During the validity period of the activity, members will accumulate one point for each day of admission, and the maximum cash back will be 200 yuan Cash Back 10 yuan (30 yuan will be deducted). (Only for card handling and private education, there is no discount, and the card handling fee can be deducted)
4, the old member introduction (new member) points double return.
Card price reward
700 yuan will be given a month's exercise time (this month only) for each person introduced in the semi-annual card.
The average annual card is 988 yuan, and each introducer is given two months of exercise time (this month only).
Two-year card 1688 yuan, each introducer will be given four months of exercise time (this month only).
Love card 1688 yuan, each introducer will be given four months of exercise time (this month only).
Note: the member's recommendation must be brought by the member himself, otherwise there will be no double return.
5. Update of old members
Card price
Ordinary annual card is 988 yuan
Redeem points for cash +2 months membership time+two personal education in 400 yuan+a monthly card +2 months card-free suspension+sports wallet+monthly cashback lottery.
Two-year card 1688 yuan
Points redemption +4 months membership time+a bimonthly card+two private lessons in 400 yuan +6 months card-free suspension +8Gu disk+monthly cashback lottery.
Family card 1688 yuan
Redeem points for cash +4 months membership time+one monthly card+two private lessons in 400 yuan +6 months card-free suspension+yoga mat+monthly cashback lottery.
6. Newly issued card members
Card price
Ordinary annual card is 988 yuan
2-month membership time+1 monthly card +2-month card-free stop+two personal education in 400 yuan+sports wallet+monthly cash back lottery.
Two-year card 1688 yuan
4-month membership time+1 bimonthly card +6-month card-free stop+twice private education in 400 yuan +8G USB flash drive+monthly cashback lottery.
Family card 1688 yuan
4-month membership time+1 monthly card +6-month card-free suspension+2 private lessons in 400 yuan+1 yoga mat+monthly cashback lottery.
7. For private education
During the celebration, you can enjoy the following private education benefits:
Handle 12 200 yuan/lesson, plus 2 lessons.
Press 190 yuan/class to handle 24 classes and have 4 classes.
Press 180 yuan/class to handle 36 classes and have 6 classes.
According to 170 yuan/class, 48 classes are handled and 8 classes are attended.
Press 160 yuan/lesson to handle 50 lessons, and give 10 lesson.
Press 150 yuan/lesson to handle 50 lessons, and give 12 lessons.
Annual private education 144 (original price 28800) Activity price: 23040 yuan (a mountain bike with a gift value of 1500) is limited to one person, on a first-come-first-served basis.
8. Star member selection, members who have made a breakthrough in improving their figure through exercise (provide two comparisons before and after exercise)
9. Membership Competition (planned)
10, 20xx July 25th
Awards and sweepstakes
Pre-sale of fitness clubs is very important, because it is the true embodiment of the market positioning of the project, the first exploration of marketing strategy and the practical basis for the follow-up work plan of the project. A good start often indicates a good result and cannot be ignored.
(A) a reasonable pre-sale plan
It should include pre-sale overall process plan, pre-sale management system, pre-sale sales plan, pre-sale standard speech, pre-sale performance assessment and other related implementation plans.
(b) Promotion and selection of appropriate media
The external influence and information of enterprises are carried out according to relevant media, which is directly related to the survival and development of enterprises. Media can be roughly divided into:
1, print media
Mainly newspapers, magazines and related printed matter.
2. Electronic media
Mainly TV, radio and Internet.
3. Corporate activities
Mainly to professional activities, public welfare activities, publicity activities.
4. Member influence
Mainly refers to the communication ability of club members.
The choice of media must be related to the enterprise purpose, business scope and service target set by the company, mainly considering whether the professionalism, influence scope and influence crowd of the media are consistent with the enterprise's expectations.
(3) Organize members to visit the club.
The main process is promotion-booking-tour guide-discussing the significance of fitness-booking the first fitness time-follow-up.
1, promotion
Including market research, activities, roadshows, DM orders, friend introductions, self-seeking information and other methods to accumulate customer contact information.
Step 2 make an appointment
Say hello, set the tone, and pay attention to telephone conversation skills.
3. Tour guide
In order to let people know more about the fitness center, the member staff should take the initiative to guide the guests to visit the open area of the fitness center, and pay attention to the following points when visiting:
(1) Before the visit, guests should be asked to fill out a "Guest Basic Information Questionnaire". If the guest raises an objection, it should be stated that "it won't take up too much time (just a few minor questions), and the purpose of filling in this form is to suggest that you provide more suitable services or training methods according to your specific situation".
(2) Visits should follow a predetermined route.
(3) Tour guides should walk in front of the guests.
(4) When introducing parking, the guide personnel should stand in front of the guest's left, and keep a proper distance. When introducing the venue to the guests, hold out your left hand and mark the target with your palm, not your finger.
(5) When passing through the door, open the door for the guests now, let the guests go first, and then follow.
(6) Spend more time in places where guests are interested.
(7) Be steady, don't panic, and don't look at your watch.
(8) If the guest's shoes do not meet the requirements, please replace them with shoe covers.
(9) Guests are not allowed to take photos in the fitness center without the permission of the manager.
Strive for the first visit to ask for sales, and provide preferential prices or promotional materials to potential members.
4. Discuss the meaning of fitness and give the price.
Actively and enthusiastically communicate the benefits of fitness to the guests, actively guide the guests to think about the relationship between health investment and health, and clearly explain the prices of various services of the club at an appropriate time, and at the same time explain the cost performance.
5. Specify the first exercise.
When accepting new members, we should take the initiative to understand the needs of customers and agree on the time for the first exercise at the most suitable time for customers. It is worth noting that responsible recognition is to tell customers the best exercise time responsibly, and at the same time, respect customers' schedules and wishes. When the guests feel the need for fitness, contact them to participate in fitness activities as soon as possible.
6. Follow-up after exercise
Get the feedback information of members or potential customers after the first exercise in time and analyze it. If there are problems in the process of fitness, we should answer them in time and strengthen our fitness belief. After your guests become members, you still need to contact them, make them feel that you are their friend, and let them integrate fitness into their lives.
(4) Pre-sale management
1. Standardized implementation and management of pre-sale scheme.
2. Standardized management of pre-sales personnel.
3. Target management of pre-sale plan.
4. Solve and adjust the problems in the pre-sales stage.
5. Work preparation before commissioning.
Fitness card activity plan Part IV: Background analysis
The hot sun is heavy, the clear water is long, and the graceful figure seems to be what every man and woman want. Years have left marks, unconsciously my face is old, my figure is out of shape, I have a beer belly for entertainment every night, a fast-paced city, and a depressed mood. Are you also lamenting life, unloading fatigue, indulging your mind, making our hearts jump for joy, and letting our bodies get out of the misunderstanding of sub-health? Fitness club will create a better life for you scientifically and systematically.
2 1 century is a fashionable, energetic and powerful century. You are busy with your career every day and forget your body and mind. People need to relax completely. So fitness has now become a way of life, and scientific fitness can completely relax your body and mind.
Fitness club is not only the representative of science, but also the spokesman of fashion. How to make fitness exercise become people's subjective consciousness? How can we get consumers to participate in the fitness club? This is a problem that everyone in the industry is discussing now, and it is also a guarantee for the good development of fitness, although more and more people have realized the importance of fitness and started to join the ranks of fitness. We can see that most people still haven't joined the fitness ranks, which is related to people's low consumption level and consumption concept, as well as time constraints. How to make fitness a compulsory course in people's daily life depends on vigorous publicity, so I think it is imperative to take the second anniversary celebration as an opportunity to deepen our theme and expand the popularity of fitness.
Second, the purpose of the activity
This activity is mainly to celebrate the first anniversary and rename the fitness club. In the long run, it is intended to enhance the popularity and reputation of the fitness club, so that it can better publicize its image in the activities, enhance people's fitness awareness, better understand and recognize the fitness club, and make a very good publicity for the anniversary party; In addition, a series of activities in the Cultural Square have laid a good foundation for fitness to enter the community in the future, which can better implement the purpose of "healthy people, serving life" and achieve the purpose of increasing membership and expanding business of the fitness club.
Third, the activity flow arrangement
1, July 17, July 18, 20**, in front of several large shopping malls, vouchers are distributed (the denomination of vouchers is to be determined), and voucher holders can exercise once for free during the celebration of the central store, and at the same time, leaflets about the theme cultural celebration are distributed. (Location:)
2. Anyone who joins the fitness club during the celebration of the first anniversary of the establishment of the fitness club will become a full member of the fitness club, and can give you a 20% discount, and can participate in the lottery activities in large-scale theme cultural celebrations like existing members (the award setting is to be determined); If teachers and students participate, they can make further concessions.
During the party, I will send you a souvenir with the words "the first anniversary celebration of fitness club".
Fourth, the series of activities of "Fitness from now on, Fitness meets you"
1, time: July 20** 17~ 18: 00-9: 00 am.
2. Location:
3. Personnel arrangement: the coach and some members of the health club will participate.
4. Activity arrangement:
1) tells you about fitness and instills fitness concepts in you.
2) Activities to publicize the anniversary of the fitness club.
(Remarks: If possible, this activity will be carried out in the community for a long time, and the fitness service will be provided at home and the fitness club will be provided in the community, so as to enhance the influence of the fitness club, facilitate people with exercise ability to join the fitness ranks more conveniently, and achieve the purpose of developing the fitness club into the community. )
Five, "years of passion. Entertain my heart. "
Theme literature celebration
1, time: July 18, 20 * *15: 00-21:00.
2. Location:
3. Party arrangement:
1) Large-scale program performance
2) Speech by the club representative
3) Song performance (number of singers to be determined) Performance items to be determined.
4) Dynamic dance, reflecting the fashionable and dynamic atmosphere of the times.
5) Wonderful game links (learn to do aerobics and send beautiful gifts)
6) Wonderful lottery session (new members who join the fitness club will participate with the original members)
7) The host introduced the scientific knowledge of fitness clubs and fitness to everyone in the wonderful performance.
8) Make some banners to promote the first anniversary celebration of the fitness club, and then make some balloon banners to better promote the evening party.
The entry point of intransitive verb activity
1, according to the fact that most people are physically and mentally tired to varying degrees in the intense study and work groups, even unhealthy or sub-healthy, it is emphasized that fitness can not only satisfy physical exercise, but also make you physically and mentally happy, because we teach you fitness in the center fitness with the most scientific method.
2. Advocate fitness in the community and at home, so as to better serve the vast number of consumer groups, achieve the purpose of "healthy people, service life" in health clubs, and better grasp the consumer groups.
3, must appear in the form of public welfare, to advocate the purpose of this activity is to advocate the national fitness campaign, from the perspective of public welfare to promote the anniversary, so that consumers can accept the central fitness club and join the central fitness club!
Fitness card activity scheme 5 I. Activity theme
Love each other and love Tanabata best.
Second, the activity time
X month Xx day -X month xx day
Third, the planning theme
1, Valentine's Day, from the caliber of communication to the organization of activities, rests on the feelings of husband and wife.
2. The whole planning theme revolves around "emotion, love and family" to realize the integration of activities and marketing activities.
Four. Activity content
Love each other, love is Tanabata —— A large-scale collection of "Me and My Love" (xx, X-xx, X)
Remember your first photo? Do you remember the promise you made in front of your relatives and friends? Xxx "Me and My Lover" large-scale collection activity kicked off. From now on, collect the earliest wedding photos and the earliest wedding promises. After the event, the wedding time will be arranged according to the photo shooting date.
The earliest wedding photos are 5, and the owner of each photo rewards a beautiful gift worth xxx yuan;
There were five earliest marriage promises, and the owner of each promise rewarded a beautiful gift worth xxx yuan.
Photos (made into a booth after collection, and the original photos will be returned to me)/Promise to be signed by customers by hand, made into a booth, and displayed at the gym activity site.