I. Principle of consistency
In the design process, the designer must have a clear sequence of the whole process and implement it one by one. Poster design must be consistent from the beginning, including title, material selection, photos and signs. If there is no unification, posters will become confusing and difficult to read. All design elements must be combined into an organic whole in an appropriate way.
Second, the principle of relevance.
To make the works consistent, the first principle is to adopt the principle of relevance, which can also be called grouping. Relevance is based on a natural principle: birds of a feather flock together, and people are divided into groups. If we see all the components put together in order on a page, we will try to understand them. We always think of them as a group-we don't care whether these different parts are really similar or related. This is a bit like the principle of "implicated offense".
Poster designers can realize this relevance principle in many ways. First of all, grouping people, things and words can improve the effect of information dissemination. It is conceivable that many advertisements on billboards are composed of a photo of a consumer, a product picture and advertising words. For character types (children? Old man? The choice of overworked parents is inevitably associated with products. If people's photos are handled well, it's like consumers saying "I always use Bleacho brand bleach" instead of a hard-wired advertising slogan.
Second, all the parts together can produce a stronger impact force than a single loose structure. When several items are very similar (for example, several different watches are chained together), the audience's eyes can naturally move from one watch to another. These objects form a visual unit, which can give the audience a single message instead of an indirect message.
If all the items in the poster are very similar, then the composition of a group will make the poster more attractive to others. Other elements will be considered secondary by the audience.
Thirdly, the principle of repetition.
Another way to make works consistent is to repeat shapes, colors or some numerical values. When you see a design element in a plane, its different parts are reused, and our eyes will naturally follow them. Sometimes even if we don't put them together, our vision will still treat them as a whole. We subconsciously drew a line between them.
The easiest way to apply repetition is to create a pattern in the background of the poster and then apply it repeatedly. These repeated patterns in the background will produce very interesting visual and composition effects, and then connect the elements of the background and the foreground.
Another way to use repetition is to guide the audience's eyes to pay attention to an important information, logo or picture by repeating a line of elements. Repetitive elements can create a path, guide our eyes and make the audience curious-what is the other end? This is actually a way of telling stories and attracting the audience to continue reading.
People's vision has a very strong sense of repetition, and sometimes even when the objects in the picture are not repeated, we will regard them as repetition. For example, in a poster about nail polish, we can add a big drop of nail polish at the top of the poster. In another part of the work, the same pattern or color as this drop of nail polish will produce the effect corresponding to the above drop of oil. Inadvertently, our eyes have fallen.
Fourth, the principle of continuity.
It is usually used with repetition, which has been seen in the above example. When the designer designs in a continuous way, the objects in the work are combined to guide the audience to another location.
This method is generally realized by linear effect. When we see a line, our eyes instinctively follow it to see where the line will go.
Fifth, add background color.
If all the elements in a work are different in shape, color or appearance, then a simple way to unify the work is to put all these elements in a solid color area. For most commercial posters, it is necessary for the posters to convey the information they want to convey quickly. We usually use related shapes or colors.
Sixth, the principle of coordination
Whether it is a coordinated composition or an uncoordinated composition, the layout of the poster can produce a strong visual effect. Because breaking the balance will create tension. For children, we know to keep them away from potentially dangerous things, such as leaning trees, rocks, furniture or ladders. So the unbalanced composition also makes us feel this way.
When looking at a work, we always imagine that there will be a vertical central axis and a symmetrical composition on both sides. Coordination is particularly important for design, because the poster always appears as a single individual, and there is nothing around it to make it have other visual support points (others, such as the design of magazine advertisements, adjacent pages or other surrounding elements can be used as support points).
Seven, symmetrical coordination
Symmetry: Nature is full of symmetry. Butterflies, maple leaves and snowflakes all have very symmetrical shapes. Humans feel particularly close to these symmetrical things, or it may be because our bodies are symmetrical (of course, most people are).
Designers use this humanity to design their works. When designers create posters, they often put a main picture or text on the vertical central axis, and they are symmetrical. This composition makes the viewer feel comfortable-everything is in good order. When the object in our picture is a face or a person's body, symmetrical composition can help the audience and works produce * * * sound.
Symmetry can also be produced when each design object is placed in the corresponding position on the left and right. This combination of repetition and symmetry creates a sense of harmony and stability in the works.
Eight, asymmetric coordination:
We often use asymmetric composition to make posters full of vitality. Designers use colors, values, shapes and positions to create a plane composition that is not completely balanced but will not cause confusion. Absolute asymmetric composition is not easy to achieve-if there is little difference in size, color and other elements, there is also a sense of balance.
IX. Coordination of shape and position
The harmonious distribution of shapes can also make your poster design consistent. A large and simple shape (or graphic area) and a small and complex element can form a good collocation effect. In the works, larger shapes can attract the attention of others, while smaller elements are less important parts, but visually, they can form a large area of stable visual effects. The layout should be reasonable, the color matching should be harmonious, and refer to some pictures more.
How to design posters and leaflets;
1. Set the scene first.
If you imagine a flyer as a play, then paper is the stage. Just like drama, the function of a good advertisement is to make people pay attention to your product.
2. Set the reference line:
Add a very thin border, which can be imagined as a curtain to guide the reader's line of sight to the middle content. This kind of wireframe must be very thin. If it is too thick and too bright, it will distract the reader.
3. Push the product to the front desk
Put your products in a conspicuous position on the page, just like when you invite friends to have a barbecue in your backyard, you will also put these chairs in a conspicuous place in the yard so that every guest can see and touch them.
4. Add a title:
Once you add a product picture to the page, the function of adding text is to reveal all kinds of details and guide readers to pay attention to the advantages or functions of the product, which can't be found just by looking at the product.
5, choose the right font:
There are many classic fonts, which give people a low-key and confident feeling and can make the products shine. These fonts have been carefully designed and are very suitable for words, so both the main title and the subtitle are fully qualified.
How to Design Posters _ How to Design Posters It has become a fashion for merchants to use posters to promote the products in their stores. When people pass by a merchant's shop, it will bring many business opportunities to the shop if they are attracted by posters with unique creativity. Poster is an art of information transmission and a popular propaganda tool. Poster design must have considerable appeal and artistic appeal, and mobilize factors such as image, color, composition and sense of form to form a strong visual effect; Its pictures should have a strong visual center, be novel and concise, and have unique artistic style and design characteristics. The following time Fortune Witkey mainly introduces the font design ideas of personalized poster advertisements:
Thoughts on font design of personalized poster advertisement
1. Advertising font combination of personalized poster
In order to effectively convey font information, when combining fonts or fonts with patterns, appropriate combination methods should be adopted according to the requirements of picture content and composition.
We can divide font combinations into the following two types: contrast combination and unified combination.
1. 1 comparison combination
Contrast combination refers to the combination by comparing the font design of personalized poster advertisements. Contrast and combination can make the font characteristics of personalized poster advertisements more obvious and the font information easier to convey. Font comparison, you can use the following three methods:
(2) Style comparison
Using different writing methods or different forms of expression, different font styles are formed, which makes the picture have a contrast effect.
Note: Font style includes font form, font texture, font deformation characteristics, etc. In the realization of font style comparison, we can compare the changes from these aspects.
(2) Size comparison
Comparing fonts with different sizes enhances the visual impact of fonts and is beneficial to the transmission of text information.
(3) Thickness comparison
By comparing the thickness of the strokes of the font, the font has a sense of rhythm and highlights a rhythmic beauty.
1.2 unified combination
The way of unified combination can make the fonts of personalized poster advertisements harmonious and unified, which is conducive to the overall transmission of information. The following three methods can be used to form a unified font combination:
(1) unified style
Adopt a unified writing or expression form to form a unified font style, so that the picture gives people a harmonious and unified feeling.
Note: The font design style of personalized poster advertisement includes font form, font texture and font deformation characteristics. When realizing the unification of font style, we can coordinate and unify from these aspects.
(2) Uniform size
Using fonts with the same size makes the fonts have a sense of unity, attracts people's attention and is conducive to the transmission of font information.
(3) the same thickness
The use of fonts and strokes with the same thickness gives people a harmonious and unified aesthetic feeling.
2. Layout design of personalized poster advertising font
When personalizing the font combination of posters, we should know some knowledge of layout design, improve the font application ability and design excellent works. In layout design, the font arrangement of personalized poster advertisements can be summarized as follows:
(1) End to end
This way means that the beginning and end of the text are neat, which is a common layout design method. However, this way will give people a monotonous feeling, so we should use different sizes and thicker fonts to match each other, seek changes in unity, and make the layout feel rhythmic.
(2) Uneven ends
This way means that the words at the beginning of each line are arranged neatly, and the words at the end end end with the length of the sentence, forming a neat ending, and the other ends are different in length. This form of layout design is often used in foreign language layout design.
(3) The tail is not flush
This means that the words at the end of each line are arranged neatly, while the words at the beginning are of different lengths. This arrangement will hinder the smooth reading process, so it is best to use it on pages with less text.
(4) concentric
This arrangement means that the fonts are arranged in the middle, and the left and right ends are uneven, forming gaps of different lengths. In the method of centering, the font content of important parts should be placed in the middle or upper part as far as possible, so that the characters of important parts can be more prominent.
(5) Irregular shape
The fonts are arranged in various directions, and the layout gives people a compact, interesting and dynamic impression. But no matter how they are arranged, there must be certain rules to ensure the integrity of the layout.
The above is the idea of personalized poster font design. Not all posters are suitable for one font, the key is to look at the content of your design. For example, the content of the poster is about children, and some cute cartoons can be used. Feminine products can use more comfortable fonts, such as Hanyi fonts. Some more formal projects are promoted in the style of DaSong and bold, but in short, they are flexible. Time Fortune Witkey has gathered font design companies from all over the country. If you need creative font design, please log on to the website to publish the collection task.
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