When placing today's headline advertisements, advertisers should first plan the placement plan, select the information they need to promote through data analysis, and don't blindly place them, wasting time and energy and achieving good results; It is also necessary to optimize the programming and planning of the crowd area, and then test the stability and sustainability of the back-end account.
For the local information flow advertisements on today's headline platform, we should also review and optimize the links, texts and pictures of the site to avoid mistakes or poor results; Then, analyze the advertising plan and expense budget in real time to optimize the user group.
To open an advertising platform account, you need to make a promotion page, upload it for review, and then start it. However, under the premise of placing, you need to deposit 5000 yuan in your account, and charge according to the click and exposure of your product advertisement. "Today's headline account background can freely switch between two charging methods, and the advertising space will be charged at a competitive price, so the advertisement can mainly be prepared for delivery.
In today's headline information flow advertisement, you need a good operation plan or copy, think, analyze and touch the user scene from the user's point of view, stimulate the user's vital interests and pay attention to your products (services). We need to know one thing. In fact, information flow advertising is to spend money to buy traffic, so we should have a clear understanding of users. On the one hand, it is conducive to targeted promotion, on the other hand, it can optimize the account to be more targeted.
If advertisers want to know about users, that is to say, they should conduct user research, because this is a common and effective means to collect user information, which is of great help to advertising. In addition, it can help advertisers understand the needs and psychological characteristics of the target audience more deeply, bring suitable pages to users, attract the conversion of potential users to a certain extent, and improve the conversion degree of users.
Information flow advertising is the choice of many advertisers, which can convey brand product information well, reduce the possibility of direct filtering by users and bring good user conversion to advertisers. Today's headline, as a news information customer of targeted advertising in China, has become the leader of targeted marketing in China. Therefore, it is the right choice for advertisers to choose today's headlines.