Micro-e-commerce refers to an e-commerce model that takes WeChat, Taobao, JD.COM and other e-commerce platforms as the core and uses new technologies such as social media and mobile payment to realize shopping, trading and marketing. The rise of micro-e-commerce has greatly facilitated consumers, reduced the cost of offline intermediate links and brought more employment opportunities to people. In recent years, with the popularity of mobile Internet, micro-e-commerce has become a business field that cannot be ignored, which has triggered a series of innovations and changes, and has also had a significant impact on the future business model.

The development of micro-e-commerce has its own characteristics. Compared with the traditional e-commerce model, micro-e-commerce pays more attention to socialization and fan maintenance, forming a dual model of "business+social". In addition, the popularity of mobile payment systems such as WeChat and Alipay has greatly facilitated consumers' shopping experience. At the same time, micro-e-commerce also pays more attention to brand experts, WeChat official accounts and other new user experience modes. This brand-new model, especially in the fields of WeChat official account promotion and community shopping, shows the great advantages of micro-e-commerce, attracting the attention of a large number of entrepreneurs and investors.

Like traditional e-commerce, micro-e-commerce also faces a series of challenges. For example, the popularity of short video shopping models such as Tik Tok and the strong competitiveness of e-commerce giants such as Taobao have all had a certain impact on micro-e-commerce. In addition, the business volume of WeChat is huge, and the quality of products and services is uneven, so consumers need to be more cautious when shopping. In order to maintain the vitality of development, micro-e-commerce needs to constantly innovate, actively respond to various challenges, and create more value and convenience for consumers.