Because the supply price is lower than other channels. In order to prevent merchants from occupying the market through this price advantage and forming a monopoly in a region, manufacturers only allow them to retail in stores and are not allowed to wholesale again. Therefore, they put "special" stamps on it. If it is found that other non-channel merchants are selling the goods, they can immediately stop the goods and punish the illegal merchants.
Quantity management, characterized by low-cost large-scale procurement, and then bundled with small profits but quick turnover. This practice first appeared in 1963, a super-large supermarket in France. They met the requirements of shoppers by introducing transparent, self-help and affordable consumption methods, so that they could make profits on the basis of mass sales.
Extended data:
The word "quantity" means a wholesaler or a wholesale mall. This business model first appeared in Japan, where business competition is fierce. In order to crush competitors, many wholesalers make a fuss about lowering commodity prices. They found that people buy daily necessities the most frequently. In fact, many housewives spend a lot of time on it.
So these wholesalers follow the principle of "big in and big out, small profits but quick turnover" and take "beating" as the sales unit to sell daily necessities such as toothbrushes, towels and water cups. However, from the appearance of volume discount, as a means of soliciting customers, volume discount is organically mixed with retail.
Popular stores have the advantages of both large retail malls and professional wholesale markets, but they have abandoned their shortcomings. As far as products are concerned, they are complete in variety, high in quality and moderate in grade, especially for residents' daily necessities. In terms of price, it is much lower than that of large retailers and close to professional wholesale markets.
As far as location is concerned, it is located near or in densely populated areas, which is convenient for residents to buy; As far as publicity is concerned, sending publicity materials by newspaper and mail has the advantages of low cost, wide influence, large amount of information and intuitive feelings of residents. Regular special offers can effectively stimulate consumers' desire to buy and promote joint consumption.
Baidu encyclopedia-discount