1, fast and professional-products for specific use scenarios and audiences. For example, the multifunctional cooking pot, which integrates frying, boiling, roasting, frying and steaming, has a capacity of 1-2 people, which is very suitable for consumers with no naked fire and small kitchen space;
For example, ironing machines, many merchants have introduced portable models and wireless models, which can also remove mites, sterilize and disinfect, suitable for travel scenes; For example, the "one person" electric lunch box can be heated by plugging in, which is small and portable and suitable for office workers; For example, the mini washing machine has small space and full functions, which is suitable for young people who rent a house and live alone.
2, high value, interesting-products pay more attention to process design. For example, the folding ironing machine makes the whole ironing machine look like a lovely robot through its blue appearance and rounded design.
3. Going online depends on "planting grass"-products focus on online marketing and precision marketing. For young people, occupying online sales channels on the Internet is the main marketing strategy of many products. Take Bear Electric as an example, its online business accounts for 90% of the total sales. During the epidemic prevention period, the trend on the key lines became more and more obvious.
On platforms such as Weibo, Little Red Book, and Vibrato Short Video, there is a lot of content about "planting grass" in small household appliances among online celebrities (referring to the behavior of netizens sharing and recommending a certain product on the Internet to stimulate others' desire to buy), and the live broadcast of goods has helped to promote the emergence of "explosions" of many online celebrities.
Extended data
Nowadays, young people pursue happiness and a sense of technology, and are willing to pay for any small household appliances that can enhance happiness. In the past, the mainstream consumer groups in society were mainly post-60s and post-70s. Now, with the rise of post-80s and post-90s, they have become the main consumers.
For young people, the quality of life is the most important, pursuing a high-value, personalized and refined life. Young people have a strong interest in new things. To put it bluntly, it is easy to be planted by online celebrities.
In recent years, there are more and more kinds of small household appliances, such as juicers, cooking machines, high-speed mixers, etc., which are too delicate, and compared with household appliances, small household appliances are smaller and do not need to be installed at home.
Small household appliances have low purchase cost and low trial and error cost. Many people bought them on impulse. Coupled with the epidemic at the beginning of the year, everyone began to study the food of small household appliances. At that time, the supply of small household appliances was in short supply, which greatly stimulated the sales of small household appliances, and the epidemic situation once again reshaped people's consumption habits.
After all, it is the product of network celebrities, and the economic support of network celebrities is indispensable. In the Internet age, various self-media and social platforms have sprung up. Many bloggers share their lives on various platforms, and with beautiful product pictures, many fans have planted "small household appliances for online celebrities". The key point is that these online celebrities can accurately target direct customers and stimulate consumption.